Media Minefield

#PR isn't just for girls... And neither is The PR Girl Manifesto. ?? Services Manager Holly Steffl breaks down why she loves their content. #MinersRecommend #PRResource

Talk about a lucky strike ???? We had fun helping the City of St. Louis Park Parks & Rec Department spread the word about their ShamROC Ice Bowling event to celebrate St. Patrick’s Day! Check out this story from WCCO | CBS News Minnesota to see how crews prepped the ice and turned it green for bowlers. #ClientSpotlight

RIP Southwest Airlines' free bag policy, you'll be missed. ?????? Had they followed some of our crisis communications tips, they'd be flying high right about now. #CrisisCommunications #CrisisPR

In #PR, a major part of our jobs is staying on top of the trends — in our industry and in the broader business world. ??? We work with clients in various industries, from medical technology to finance to IT and more. Understanding what business leaders are paying attention to is crucial to serving our clients well. During a recent company-wide #AlwaysLearning, our Founder + CEO Kristi Piehl shared her insights as we all aim to increase our business acumen. ?? Where CEOs get their news Every CEO used to have a The Wall Street Journal subscription. Now, more business leaders are focusing on industry publications and sources to deepen their understanding of their competitors. ?? Every CEO thinks differently A former CMO is going to prioritize different elements of the business than a former CFO. Every leader's background is different, so there's no one-size-fits-all approach to working with the C-suite. ?? Global business trends do matter We are all impacted, in one way or another, by the economic landscape. Asking questions to understand how those trends impact particular businesses is key to successful client relations. Offering clients our signature service means stretching ourselves daily and staying curious. There's always something new — that's what so many of us love about public relations! #PRAgency #SocialMediaAgency

We’ve said it before and we’ll say it again: Employees are your greatest asset for brand awareness. ?? Our training (visit the link in the comments!) will help your team leverage their social media by giving them the tools they need to succeed. #EGC #EmployeeGeneratedContent #EmployeeEngagement

Always learning takes a lot of different shapes. Sometimes, it is cracking open a good, old fashioned book. ?? #AlwaysLearning #ProfessionalDevelopment #CompanyCulture

Thought leadership is a powerful marketing tool that can positively impact your bottom line. ?? 90% of decision-makers and C-suite executives say they are more receptive to sales and marketing outreach when it comes from a company that consistently produces quality thought leadership. ?? Effective thought leadership content starts with your goal in mind — do you want to educate, influence or equip the reader? Identify your audience. Are you writing for a niche, technical audience who will understand jargon or for the general public? Finally, be sure your content shares a unique perspective. Personal experiences or anecdotes can set you apart. — For more PR tips straight to your inbox, subscribe to our monthly newsletter, The Key: https://lnkd.in/gRDYsaQe. ???? #PRAgency #SocialMediaAgency

The Blake Lively/Justin Baldoni drama has been dominating headlines this year, and it’s putting crisis PR in the spotlight. The problem is, the lines have blurred between smear campaigns and crisis communication. ?? Crisis PR isn’t: ? Spreading lies or false information ? Using social media bots and campaigns to bring someone down ? Creating false narratives to tarnish people’s reputations Crisis PR is: ? Being transparent and sharing factual information ? Communicating via multiple mediums to ensure all audiences are in the know ? Apologizing, when necessary, to repair reputations While a smear campaign breaks down trust in a person, product or business, crisis communication works to build or rebuild trust with the public. Every business needs a crisis communications plan. When your brand’s image and reputation are on the line, time is of the essence. Proactively planning ensures you can act quickly when a crisis hits. #CrisisCommunications #StrategicPR

Sons of Speed? More like Daughters of Speed. ???? What better way to kick off #WomensHistoryMonth than spending a couple of days at New Smyrna Speedway in Florida with client Northern Tool + Equipment and a group of all-female students? Services Manager Holly Steffl was on-site to help support #PR efforts for their Tools for the Trades? program. Read more about the event at the link in the comments (thanks, Gnarly Magazine!). #ClientSpotlight

We ?? our Dream Manager, Katie Maurer. She knows that our professional development is important, but so is our personal development. #CompanyCulture #PRAgency #SocialMediaAgency