AXM (Ars X Machina)

Media Matters Worldwide is now AXM (Ars X Machina). We're a women-led powerhouse group of geniuses on a mission to architect meaningful media at the intersection of humans and technology. What does that mean for you? Don't worry - we're still the same team we've always been. But we needed a new name to reflect our emphasis on emerging technologies in marketing and AI. Data and research can set you apart. But only if you channel it through human-powered ingenuity. Luckily, we’ve got a few geniuses on the payroll, working with the latest tech to create the best solutions for our clients.? We can't wait for you to join us.

Wondering how AI is reshaping your paid media strategies? With innovations like Machine Learning, Generative AI, and Conversational Systems, artificial intelligence is changing the game for media planning, buying, and attribution. But as AI rapidly evolves, understanding what these terms mean — and more importantly, how they drive real value for your brand — can feel overwhelming. At AXM (Ars X Machina), we're dedicated to empowering our client partners with cutting-edge AI tools to deliver better media outcomes. To make it easier, we've created a free guide that breaks down the key AI technologies, explaining each one in clear, simple terms. Plus, we show how they’re already shaping the future of media. #mediaplanning #mediabuying #artificialintelligence

Today, we pause to recognize and celebrate the rich cultures, histories, and contributions of Indigenous peoples across the U.S. and beyond. Indigenous communities have shaped our world in countless ways, and it is essential that we honor their resilience, wisdom, and the diversity they bring to our collective history. At AXM, we are committed to fostering inclusion and elevating diverse voices, not just in media and marketing but in every aspect of our work. Today and every day, we celebrate the contributions of Indigenous peoples, acknowledge the ongoing struggles for equity, and strive to create spaces where all voices are valued and heard. As we reflect on the significance of this day, we encourage our team, clients, and partners to learn more, support Indigenous-led initiatives, and engage with the rich histories and traditions that are so often underrepresented. #IndigenousPeoplesDay

Brands – with the US election less than a month away, anything can happen in the media ecosystem. Here are some things to look out for always, but especially as we approach the election: ?? Shifting topic trends. Who knows what buzzwords might come out of the polls? Be ready to be part of the conversation. ?? Competitive actions: How are your competitors responding to rapid developments? Does your strategy need to pivot in reponse? ?? Sudden shifts in consumer behavior – global events like an election can affect buying at breakneck speed. Be ready to jump into action. The essence of agile planning lies in the ability to leverage these moments for maximum visibility and engagement, requiring advertisers to maintain a pulse on market trends and consumer sentiments in real-time. Read more: https://lnkd.in/dUAvkdbd #Mediabuying #USElection2024

How does AI impact your paid media strategy? From Machine Learning to Generative AI and Conversational Systems, AI is reshaping how brands approach media planning, buying, and attribution. But with so many buzzwords, it's hard to cut through the noise and understand what it all really means — and how it applies to your business. At AXM (Ars X Machina), we're focused on helping our client partners stay ahead by leveraging the latest AI technologies to drive better outcomes. But we know that many marketers are still unsure how to articulate AI's role in their media strategies. That's why we've created a free guide that breaks down the key components of AI in the simplest terms, with real-world examples of how each technology is transforming the media landscape. Download it now and discover how AI can take your media approach to the next level. #artificialintelligence #mediaplanning #mediabuying

Our agency rebrand signifies our dedication to pushing boundaries in the media landscape by leveraging the latest technology and artificial intelligence, while keeping human-centric values at the core. It is our passion to deliver future-forward media strategies that drive real business impact. Read more here: https://lnkd.in/gWNMYwqj Thank you California Business Journal for sharing our story! #mediaplanning #mediabuying #artificialintelligence

Excited to be attending the #RaySummit 2024 on behalf of AXM (Ars X Machina) in San Francisco today! There is so much happening in the AI world and I am looking forward to exploring the latest capabilities and connecting with innovators shaping the future. If you're attending, let's connect! #RaySummit #AIInnovation #ScalableAI

EXCLUSIVE for The Drum: When X sued media watchdog Media Matters for America over its claims about harmful content on the platform, an unrelated player, media buying agency Media Matters Worldwide, inadvertently got caught in the crossfire. Tired of battling confusion over its name, the agency has decided to rebrand as AXM (Ars X Machina). Read all about the brand overhaul –?and what it means within the context of X's ongoing legal battle with Media Matters for America – in my latest story. #rebrand #brand #media #marketing #advertising #mediabuying #mediaplanning #mediamatters #x #twitter #elonmusk #content #socialmedia #platforms #adtech #programmatic

Media Matters Worldwide is now AXM (Ars X Machina). We're a women-led powerhouse group of geniuses on a mission to architect meaningful media at the intersection of humans and technology. What does that mean for you? Don't worry - we're still the same team we've always been. But we needed a new name to reflect our emphasis on emerging technologies in marketing and AI. Data and research can set you apart. But only if you channel it through human-powered ingenuity. Luckily, we’ve got a few geniuses on the payroll, working with the latest tech to create the best solutions for our clients.? We can't wait for you to join us.

Watch this space. Tomorrow, we're announcing something big. Get ready to join us at the intersection of emerging tech and human-driven innovation.