Media Logic

Join us in congratulating Chelsea on being promoted to Art Director! As a member of our Design & Visual Innovation team, she will play a key role in crafting standout marketing assets across our entire client portfolio.

Fifty percent of customers are more loyal when a company has an effective onboarding process. Best practices indicate outreach "early and often," which includes a welcome email and activation reminders.? Media Logic's Financial Services team has a 2025 update on #EMOB strategy. ?? https://lnkd.in/eMx3BCmu

If a consumer is too Gen Z to be Millennial and too Millennial to be Gen Z, they are – you guessed it! – Zillennials, with influences from both generations, but unique. Brands are reaching this demographic by turning to social media and tapping into the 58% of Zillennials who are more likely to use Buy Now, Pay Later (BNPL) and other flexible payment options.

Affordability, security and location matter most to seniors considering a move, according to Media Logic's recent Senior Living Study. This report uncovers older adults' key motivations — and hesitations — when it comes to housing options. If you are marketing a senior living community, let us help you turn these insights into actionable campaigns that drive occupancy and elevate your brand. See study highlights and download the full report here:?https://bit.ly/3QA73iv

The credit card projected for significant growth over the next five years? Co-brand. ?? Strategic targeting of underrepresented segments can help issuers tap the 75% of U.S. consumers who do not already hold co-brand cards. Find out how forward-thinking issuers leverage data-driven personalization, fintech partnerships and innovative payment flexibility to differentiate their offerings in this dynamic landscape. ??

The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped consumer behavior, we conducted our third annual AEP Shopping Experience Survey, gathering insights from 450 enrollees. Our findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year. Flip through the entire report on our blog ?? https://lnkd.in/eZtznt9e

Christian, Mike, Natasha, Silvy and Tom G. are all celebrating anniversaries at Media Logic! Congratulations! We thank you for your dedication and are so glad you're part of our team.

Reaching dual-eligible individuals remains a challenge, but community-based organizations can be game changers. Their deep community ties and trusted status make them ideal partners for D-SNPs looking to improve enrollment and outcomes. From simple marketing materials to sponsored community events and streamlined referral protocols, we break down practical ways D-SNPs can collaborate with CBOs to drive real impact. ?? Learn more: https://lnkd.in/eb72HfGm If you've seen partnerships between D-SNPs and CBOs, let us know in the comments! ??

The healthcare industry shake-ups over the past year have reminded us of the importance of planning ahead for possible shifts, like when a competitor exits the market. Pro tip: Payers should develop a playbook for this scenario *before* AEP. After all, these departures can create a window for health plans to attract disenfranchised members who are seeking new coverage. Here's how to make the most of these moments:

If you are marketing a senior living community, you know how important it is to meet your audience where they are. Most seniors start their housing search online, but in-person tours seal the deal. Are your digital and physical marketing efforts aligned? Media Logic can help you craft omnichannel campaigns that guide prospects from clicks to conversions. Catch a glimpse of how we do it as you follow Fred, Shirley and their daughter Melissa on their journey to find a senior living community. Click here for the full video: https://bit.ly/4hcYplI