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Media Dynamics, Inc.

Media Dynamics, Inc.

广告服务

Nutley，NJ 417 位关注者

Providing unbiased perspective on how the major media function as advertising vehicles for over 40 years

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Bringing You Important Intelligence About The Rapidly Evolving Media Scene When You Need It Media Dynamics, Inc. goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses, critiques and forecasts that help create a perspective on this dynamic industry. Media Dynamics, Inc. was founded by Ed Papazian in 1982 as a publisher of media-oriented newsletters and annual reports and also as a consulting service for advertisers, media ad/time sellers, media start-ups, and others. Reports have covered every aspect of the media scene with particular emphasis on advertising-related issues. Ed continues as MDI's President and editorial writer. Carol Williams joined MDI in 1988 and became a partner in 1999. She is Senior Vice President, Executive Director, overseeing all operations of the company. Elizabeth Wakelin came to MDI in 1998 as a research analyst and is now Vice President, Research and Marketing. Over the years, MDI has engaged in numerous consulting projects, working with all three broadcast TV networks, major magazine publishing groups, TV programmers, media start-ups, major TV station and rep entities, and out-of-home media. We often design research studies for such clients and advise the media on how to position themselves to agencies and advertisers. Reflecting the changing needs of the media marketplace, in 2018, MDI launched a new service, MDI DIRECT, which provides subscribers with hard-hitting and timely, weekly ALERT reports on important subjects, along with our evaluation and critical commentary to aid in their interpretation. In addition, MDI Direct subscribers have immediate online access to a large and growing number of Special Reports, many of which, like our Alerts, provide data that is not available anywhere else.

网站
https://www.MediaDynamicsInc.com
所属行业
广告服务
规模
2-10 人
总部
Nutley，NJ
类型
私人持股
创立
1982
领域
Media Research

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  • 查看Media Dynamics, Inc.的组织主页
    Media Dynamics, Inc.

    417 位关注者

    MDI ALERT UPDATE Media Dynamics, Inc.'s single-topic MDI Alert?reports are delivered weekly to our MDI Direct subscribers. They cover the latest developments and research, and are designed to keep you informed as events break or new information becomes available. Several of these reports are now available free of charge to non-subscribers, or at prices beginning at only $95, to make it easy for you to discover why Media Dynamics, Inc. has been a trusted, independent resource for industry analysis and insights for over 40 years.

  • STREAMING/CTV’S REACH MULTIPLIER EFFECT ? So how much does ad-supported streaming add to linear TV's reach and how does this vary by age group? In this week’s MDI Alert, we explore these questions as incremental reach is added across time—and timing is an important issue. It matters whether we are talking a day or a month or longer. ? All of our MDI Alerts are included in our MDI Direct all-access subscription—plus all of our best-selling reports, including “Total TV Dimensions 2025”—but this week’s Alert is available to non-MDI Direct subscribers for only $95. Why not take a look at this report, sample some free issues, and find out how you can access our entire collection of publications through a one-year subscription to MDI Direct? It’s a wealth of information for a price that can’t be beat.

  • WHO TRUSTS TV NEWS? A number of researchers have explored the issue of "trust" in news reporting and increasingly, they are finding that when the question is asked broadly, meaning without reference to a particular news program or source, many people claim that they do not trust the news they are seeing. But this may not be as dire as some claim. We investigate this topic in this week's MDI Alert, and our findings may surprise you. Our weekly MDI Alerts are included in our all-access subscription to MDI Direct, but this one's available for free. Why not take a look and find out more?

  • HOW TV HAS CHANGED AS AN AD MESSENGER ? Ever think about how the TV commercial viewing environment has changed over the years and how today's ad exposure and impact findings compare with those of the past? This MDI Direct Alert takes you back to 1955 and 1995?and compares what advertisers knew then—if they bothered to study the available data—to what they should know now. It's a wake up call for those who understand the message the data is sending. ? All of our MDI Alerts are included in our MDI Direct all access subscription—not to mention all of our best-selling reports, including the just-released “Total TV Dimensions 2025”—but this week’s Alert is available to non-MDI Direct subscribers for only $95. The link for more information and to order is below. Why not take a look at this report, as well as how you can access our entire collection of reports through a one-year subscription to MDI Direct. It’s a wealth of information for a price that can’t be beat. ? https://lnkd.in/ekVYk56F ?

  • DO WE HAVE TOO MANY TV PROGRAM SOURCES? ? This analysis exclusive suggests that the answer is a resounding "yes." This is evident in the growth in the number of sources, how many of them we actually use, and how much time we spend with them--all pointing to the likelihood that many will not survive. ? All of our MDI Alerts are included in our MDI Direct all access subscription—not to mention all of our best-selling reports, including the just-released “Total TV Dimensions 2025”—but this week’s Alert is available to non-MDI Direct subscribers for only $120. The link for more information and to order is below. Why not take a look at this report, as well as how you can access our entire collection of reports through a one-year subscription to MDI Direct. It’s a wealth of information for a price that can’t be beat. ? https://lnkd.in/dAV2NzNw ?

  • Total TV Dimensions 2025 is now available! Final week to save $75 off your order. Total TV Dimensions?covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about. Find out more, including a page-by-page TOC that details the wealth of data and analysis in this year's edition. https://lnkd.in/gcMs8Xe

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  • HOW BIG IS AD-SUPPORTED STREAMING? This is an important question that we cover in this week’s MDI Alert, featuring a very interesting TVB analysis that uses Nielsen and other data to produce specific estimates of FAST and AVOD viewing shares from this past summer. The results will surprise those who think that streaming has taken the lead where commercial viewing is concerned. Interested? You can get the report—for only $95—through the link, below. All of our MDI Alerts are included in our MDI Direct all access subscription—not to mention all of our best-selling reports, including the just-released “Total TV Dimensions 2025.” Visit our website and find out about how you can access this wealth of information for a price that can’t be beat.

  • TOTAL TV DIMENSIONS 2025: DIGITAL EDITION NOW AVAILABLE Last chance to order at discount rate. Enter code TTVD75 at checkout when you order by 2-20-25. Total TV Dimensions?covers all aspects of TV’s performance that’s of interest to advertisers, ad agencies and TV time sellers. In addition to the basics like growth in penetration, rise of alternative forms of TV, time spent, reach and frequency patterns, CPMs, etc., it covers audience engagement, viewer attentiveness, cross platform comparisons, evidence of ad impact, and many other subjects that subscribers will want to know more about. Find out more, including a page-by-page editorial outline, and place your discounted order on our website:

  • HOW IMPORTANT IS TV SPORTS VIEWING FOR LINEAR TV? It's an important and oft asked question. In this week’s MDI Alert, we briefly describe the changes in TV sports content over the years and how their share of total viewing changed.?We also point out the discrepancy between shares of viewing and actual time spent, with some surprising findings. All of our MDI Alerts are included in our MDI Direct all access subscription—not to mention all of our best-selling reports, including the forthcoming “Total TV Dimensions 2025”—but this week’s sports Alert is available to non-MDI Direct subscribers for only $95. The link for more information and to order is below. Why not take a look at this report, as well as how you can access our entire collection of reports through a one-year subscription to MDI Direct. It’s a wealth of information for a price that can’t be beat.

  • TV Ad Exposure: The Program Type Factor Can advertisers maximize their commercial ad exposure by targeting particular program types? Does it matter what shows a viewer is watching? As revealed in this week’s MDI Alert, the answer to both is a definitive "yes”. Interested? Want to see what past and more recent research tells us about the program genre effect? You can get some answers—for a modest fee—through the link, below. All of our MDI Alerts are included in our MDI Direct all access subscription—not to mention all of our best-selling reports, including the forthcoming “Total TV Dimensions 2025.” Why not visit our website and find out about how you can access this wealth of information for a price that can’t be beat.

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