Media Boss Group

Wow! It’s been a busy two months since our N American launch of the Media Boss Group. The ‘boss’ Deakin Bell has made his presence known at some of the industry’s premier events: OOH Insider’s Live, Climate Week NYC, DPAA Town Hall, Solomon Partners NYC, DPAA Global Summit, OAAA & 4A’s event & Outfront’s MvVo Art awards just to name a few. It has been great connecting with everyone and most importantly listening to the aspirations for continued growth. The Media Boss Group was created to serve & guide signage clients in reaching their goals- being that trusted advisor! Let us know how we can help your business scale & reach it’s potential. OOH Insider The Nest Climate Campus DPAA OAAA 4A's Solomon Partners TAD Horizon Media #betheBOSS #climateweek #dooh #climatecommunications #OOH #videoeverywheresummit #LED #DigitalSignage #retailmedia

Awesome immersive signage experience by Cosm. Front row end zone for the TNF snowglobe Steelers-Browns game or 50 yard line Michigan-Texas game? You don’t have to go to the Vegas Sphere for this type of experience. Current locations at Inglewood, CA as well as Dallas, TX with 2 newly announced locations soon for Atlanta & Detroit. Every Cosm has more than 100million LEDs powering the signage visual experience! It takes approximately 51.6 million LEDs to light up the Hall display and approximately 67.8 million for the Dome. The Dome features an 87-foot diameter, 12k horizontal resolution, and 10k vertical resolution fine pitch LED display. #betheBOSS #LED #LEDsignage #LEDDisplays #DOOH #SMD #FinePitchLED #indoorLED #ultimateFanExperience

The power of #digitalsignage in public spaces providing true utility for audiences. A great example from Metropolitan Transportation Authority as we hit the commuter time zone today. I remember the days of anxiously waiting and wondering if you had just missed the last one & when the next would arrive. Thanks Midori Valdivia and MTA team for making our lives a little easier! #betheBOSS #transitmedia #ledsignage #lcdsignage #countdownclock #publicSpaceMedium

No surprise is political media spend increase, but great to see #transitmedia and #streetFurnitureMedia continue to rebound. #betheBOSS

Important to understand Gen Z & don’t think online/social is the only place to engage with them. #OOH plays a pivotal role in their media mix. #betheBOSS

This is a big deal as Texas has notoriously been a difficult state for new digital billboards especially around the Austin area. While Lamar will remove four existing billboard structures with 8 faces in exchange for the conversion, we agree with Billboard Insider that this is actually a net positive deal. Very interesting to see the wording from the local council approval below as it nicely states what so many OOH companies preach daily: #OOH is a public space medium that can have positive impacts for local communities and not just about advertising revenue. Information below is from the Billboard Insider’s article. COUNCIL RECOMMENDATION: Approval. The community will benefit from the development agreement as it will result in the reduction of signage clutter and night sky pollution with the removal of the 4 existing signs. The sign will also be utilized to display emergency notification messages to inform the public of important emergency news. It will also provide an opportunity for local advertisers to utilize the sign for their businesses as static billboard ad space is more expensive and usually is limited to 1 ad per sign face for an extended period of time. And, the City will have the opportunity for free advertising for events, hiring campaigns, weather updates, etc. Love the Billboard Insider’s take: “Local businesses get a great opportunity to tell their story to potential clients. Lamar gets more revenue. The city gets fewer billboards and public safety messaging and community messaging. Win, win, win.” #betheBOSS #billboards #DOOH #OOH #OOHPublicSpaceMedia Deakin Bell

This is going to be a good one! Remember 84% of sales are still made in store. The power of brick & mortar locations. Barry Frey Blake Kelley Ethan Chernofsky Andrew Lipsman Amy Vollet Harvey Ma #betheBOSS #retailMediaMonth #dooh Deakin Bell

Another great example of the convergence of social content & DOOH. Seen nationwide on GSTV screens (convenience & fuel stations), it’s no surprise to us that George Resch & his content brand #tanksgoodnews are getting comments that people see him all around the country! We love the fame moment #DOOH can bring to people & brands. This post has currently 3,700+ likes & 83 comments, but the real reach driver in the GSTV screens. GSTV run a content & ad model delivering updates that are engaging, delighting, informing and entertaining its mass audience- 115m monthly unique reach. We love their mantra of crafting the perfect combo: message, medium & attention. Quality content is so vital for this mix. TanksGoodNews is one great example of this content choice which will also organically leverages the social media content. Congrats George Resch. You should be proud as your motivational content is reaching the masses! #betheBOSS #unmissableMedia #OOHFame #OOHBrandBuilding #contentInDOOH #socialmediaInDOOH #doohAmplification #placebasedmedia Deakin Bell Sean Mccaffrey

The Power of OOH in an Underpriced Attention Economy. Interesting discussion with Avery Akkineni, Ian Dallimore and Amy Pacheco. How to out-think the market and breaking through in places that others aren’t investing in at that moment, which then creates opportunity. Concept is certainly not easy as brands try to flank competition and the marketplace for exposure. A little surprised to hear that Avery thought Super Bowl ads were the best deal in town still. These campaigns need to be bigger than just the TVC ad spot to properly leverage the investment in our opinion. Enjoyed the chat on the Mr Peanuts TVC death and agree with Ian that RIP Mr Peanut billboards around NFL stadiums after the TVC ran would have been a genious execution, hence leveraging the TVC investment. There are lots of different OOH placements and formats that can provide brands with strong attention metrics that have real value. Out of Home has never been more agile and easy to buy, so no more excuses! Thanks to 4A's & Lamar Advertising Company for running this webinar. #betheBOSS #attentionEconomy #ooh #dooh #unmissableMedia #billboards #PowerOfOOH Deakin Bell

Thanks S&P Global Market Intelligence for providing a great forum for the 2025 dealmaking predictions. We agree with Mark Boidman that the Out of Home industry will continue to leverage technology and shine against other media channels. #betheBOSS #CantSkipIt #CantBlockIt #cantTurnItOff #MediaInPhysicalWorld #techIsAFriend #ooh #dooh #billboards #retailMedia #placeBaseMedia #digitalSignage Deakin Bell