MedCognition, Inc.

MedCognition CEO, Russell J. Unrath, was on site yesterday in Cabell County, WV, training our newest customers alongside Bobby Sporman.

Surgeons train for years to develop precision, confidence, and muscle memory. But what if they could practice complex procedures in a realistic, risk-free environment - before ever stepping into the OR? By combining AI-driven insights with immersive AR simulations, trainees can: ✅ Enhance muscle memory through lifelike procedural repetition. ✅ Refine precision with real-time haptic feedback. ✅ Reduce errors by identifying patterns and anomalies. Institutions like Johns Hopkins and the Mayo Clinic are integrating AI-powered AR to train surgeons on rare and high-risk procedures-before they touch a real patient. Better training = better outcomes.   Could AI + AR replace traditional surgical training, or is it simply a game-changing supplement? What do you think? Can we trust AI-driven simulations to shape the next generation of surgeons?

Augmented reality training is no longer the future, it is the here and now for allied health professionals who want to train better and save more lives. Check out the article below and see how West Virginia colleges and high schools like are harnessing the power or #PerSim by MedCognition, Inc. to better prepare individuals looking to become frontline medical professionals. Russell J. Unrath Permco Mehmet Barış KES Bobby Sporman https://lnkd.in/egZhjSt9

In my profession, credibility isn’t manufactured, or earned by hardcore marketing stunts.   It’s earned case by case, patient by patient.   And me and my team feel the weight of this responsibility daily.    Behind every simulation we build lies someone we’ll never meet: the child whose seizure will be recognized faster, the trauma patient whose bleeding will be controlled more effectively, the cardiac arrest victim who’ll receive perfect compressions when seconds matter most.   While conventional wisdom pushed for aggressive scaling and rapid market capture, we chose a different path – building from a foundation of educational impact and clinical excellence.   Institutions like @Vanderbilt Hospital, @Felician University, and @Robert Wood Johnson have placed their trust in us.    If you too believe in enduring trust that is built in healthcare, join us in our mission today.

MedCognition secures patent for XR based training methods. https://lnkd.in/eD6KDSHY

Here’s an unpopular opinion – corporate leaders can learn a lot from emergency medicine.   In ER, decisions are made in seconds, teamwork is everything, and there’s zero room for ego. Sounds a lot like running a business, doesn’t it?   Speed › Perfection ER doctors don’t have time for “let’s circle back on this.” They assess, decide, and act. In business, overthinking can kill momentum just as fast.   Trust Your Team ⟮or Fail⟯ A surgeon doesn’t micromanage the anesthetist. They trust the experts around them. Business leaders who do the same build stronger, faster, more capable teams.   Communication = Survival In an emergency, instructions are crystal clear—because lives depend on it. In business, vague emails and wishy-washy leadership create their own kind of disasters.   Adapt or Get Left Behind Patients don’t come in with a manual. ER teams adjust on the fly. Great leaders know that the ability to pivot is what keeps companies alive.   Pressure Reveals Leaders Stress is a given. Some crack. Some lead. The best leaders -- whether in a hospital or a boardroom -- stay calm, make tough calls, and get their teams through the storm.   Ever had a “high-stakes” moment in business? What did it teach you?

The hidden cost of medical errors is startling but no one is talking about the after-effects in a non-money aspect.  P.S. - It is even more scary!   Patients are scared to reach out for medical assistance, let alone trust a doctor to treat them effectively for over 6 years post error occurence.   The result – more second opinions, advanced stages of sickness, and eventually more deaths.   But we are not here to talk just about the problems. So whats the practical solution to this drastic domino effect?   Here’s what makes health care in the modern world game-changing: AR simulations.   AR can recreate the chaos of a real emergency room – the pressure, the split-second decisions, the cognitive overload that leads to critical mistakes. But unlike real emergencies, doctors can fail safely and learn from their mistakes.   The results after implementing AI simulation training: ● Critical errors dropped by nearly half ● Doctors reached correct diagnoses 28% faster ● Team communication improved dramatically   It’s not just about numbers though. Ask any doctor who’s been through these simulations, and they’ll tell you: nothing prepares you for the real thing quite like failing in a safe environment first.   How’s that for an upgrade to medical training?

At the heart of our mission is a profound commitment to making a difference. For our CEO, Russell J. Unrath, this goes beyond just business—it is about saving lives and strengthening families. We believe that every initiative we undertake has the potential to create meaningful change in the community. We help others train to save more lives.

Simulation training is only half the battle won – effective debriefing is where things start getting real.   Structured debriefing sessions give trainees the chance to reflect, analyze, and improve. But there’s a process to it, without which the impact aimed could be the opposite of impact achieved.  1️⃣ Set the Stage: Create a safe, non-judgmental environment where participants feel comfortable sharing and learning. ⟮Share personal anecdotes of failures and how you overcame those⟯. 2️⃣ Revisit Objectives: Begin by aligning the discussion with the session’s learning goals. 3️⃣ Encourage Reflection: Ask open-ended questions to guide trainees in assessing their own performance. 4️⃣ Provide Feedback: Deliver constructive feedback that highlights strengths and identifies growth areas. 5️⃣ Collaborate on Solutions: Work together to develop actionable steps for improvement. ⟮Not everyone should be expected to learn at the same pace⟯ 6️⃣ Summarize and Inspire: Wrap up with key takeaways and motivational insights to keep learners engaged.   Pro Tip: Use a flowchart to organize the discussion, ensuring every trainee gets value from the session.

The outcomes speak loudly: #PerSim has forever changed how allied health professionals train.