Medal

There are two metrics that can tell you if a game is dying or not and Medal cornered the market on it. We even share these metrics publicly on our Trends dashboards– link in the first comment. ?????? ??????????????? It’s not whether paid-for content creators are still making content about your game. It’s not what steamcharts shows as the CCU trend. It’s not the PR fluff pieces that get published for weeks after launch in hopes of keeping the hype alive.? At Medal we call it #Clippability and #Shareability and it’s one of the most predictive metrics to see whether a game, newly launched or on it’s 15th season of updates, is treading water, growing, or dying.? We define these as: ?? ???????????????????????? - Whether the average gamer deems a game good enough to clip.? ?? ???????????????????????? - Whether the average gamer cares enough about the game to take clips of their gameplay ?????? then share that clip with friends.? Games grow have both metrics moving up and to the right.? Simple, right? A few core nuances: 1?? Taking clips for the sake of taking clips is not an indicator of ????????????????????????. Hoarding is common across all walks of life, especially with digital experiences. 2?? Publicly posted clip content alone is not an indicator of whether a game has high ????????????????????????. People like to show off. People want to get famous. The drivers for posting content are not always aligned with posting ???????? content.? 3?? Clips taken and shared within close friend groups is the single best determiner of both ???????????????????????? and ????????????????????????. This behavior indicates that not only is the game itself interesting enough to clip but the clips are also worth sharing with those closest to you—those that may also be in the very clips you’re sharing.? ?????? ???????? ???????? ?????? ?????????????? There are Billions, with a B, dollars spent each year marketing games through popular content creators across Twitch, YouTube, TikTok, etc. The content they create is nice, well-produced, shiny. Great, right? Popular creator + big audience = slam dunk. We’re all guilty of this thinking. I’ve contributed mid-seven figures to this cause over my career too. Hi Kettle, I’m Pot ??.? The thing is, the shiny content created by highly-paid creators is like the part of the iceberg that’s above the waterline. It’s highly visible but it’s just 10% of the whole thing. And gamers see that content for what it is. It’s bought and paid for. It’s transparently shilly. ???????????????????????? and ???????????????????????? represent the 90% of content below the waterline. The 90% of content ???????????????? driving decision making when it comes time to buy a new game or resubscribe for this Act’s battlepass. It’s the personal recommendation from a trusted friend, not the panini press promoted by a former boxer on late night TV.? Go take a look at Medal Trends for yourself.?

It's been a fantastic experience leading the design for Medal.tv's most user-requested feature from the past 3 years! Today we're excited to announce albums are now available in the Medal desktop app! ?? Months of product and user research, countless user interviews and a few iterations later, I'm looking forward to seeing how our users adopt this new feature to organise the memories they capture with Medal. From preparing their gaming edits, to collecting their best plays and saving their clips with their best friends in one spot, lots of new possibilities are now open to Medal's users, with more to come soon! Special thanks to Cyril Kallab, Stephen Fairris, Ian Keefer, An Chen and our amazing QA team for all their help and hard work in getting this across the line! ??