Have you ever wondered how to lock in loyalty? Our joint Medallia and Ipsos research answers some of the tough questions around loyalty. We can't wait for Andrew Custage and Jamie Thorpe to dive into the answers to these questions at #MedalliaExperience next week! ✨ (But if you really can't wait for their session, explore the research now at the link in comments 🔗)
Our joint Medallia and Ipsos research on #loyalty, collected from over 800 CX practitioners, reveals many of the biggest priorities for winning over customers in the future. One of the key battles will be over Gen Z, which already demonstrates many preferences and ways of interacting with brands different from that of earlier generations. Check out the full research, linked in the comments below!