Marketing Metamorphosis
Blog:
Optimizing Publisher Buys Programmatically
In this article, you will learn about programmatic advertising, an automated way of buying and selling ad inventory. You'll understand how to use a system of exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to connect advertisers with publishers. You'll explore different types of programmatic buys, including private auctions, preferred deals, and guaranteed deals. Moreover, you will comprehend how programmatic buys offer numerous benefits, including transparency, guaranteed inventory, user-level frequency capping, incremental reach, reinvestment of media spend, and a single view of campaigns. You will also read about a case study by Google and HDFC Life that shows that programmatic buys can lead to significant media savings and increased reach.
Success Story:
We are thrilled to share a case study on how Goibibo collaborated with LS Digital for an innovative YouTube burst campaign that drove a remarkable 44% surge in top-of-mind awareness.
Insights:
The Impact of AI-generated Influencers on Brand Marketing
This is an article by Venugopal Ganganna, CEO- Langoor, an LS Digital group company, about the impact of AI-generated influencers on brand marketing. It discusses the growing popularity of AI influencers and the benefits they offer brands, such as better control, precise targeting, and content creation.
LS in News:
LS Digital joins hands with London and Partners to make deeper inroads into the UK market
We garnered a total of 26 coverages with major publications
We are thrilled to announce our partnership with London & Partners! Excited to bring LS Digital's DMT solutions to the UK market and support businesses in their growth journey. Let's create success together!
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Level Up Alert:
Google Digital Guru Certified:
We are excited to announce a double win! LS Digital is now?Google Digital Guru Certified, and our team has collectively earned more than?250 individual Google certifications! This puts us in a prime position to lead the digital revolution for our clients. Looking forward to even more innovative strategies and exceptional results!
Net Promoter Score (NPS):
We recently conducted our half-yearly Client Satisfaction Survey, and we are elated to share that our Net Promoter Score (NPS) score in the last 12 months has crossed the?Excellent?mark in B2B services industry. NPS is an Industry gold standard of customer experience metrics used to gauge customer loyalty, satisfaction, and enthusiasm with a company.
Foundation Day
May 26th marked a special occasion for LS Digital – our company's anniversary!?It's hard to believe that we started as a small team back in 2006,?and have since grown into the high-performing,?results-oriented company of 1200+ people today.
This anniversary is a chance to reflect on all we've accomplished together.?We've pushed boundaries,?embraced innovation,?and most importantly,?delivered exceptional results for our clients.?Your hard work and dedication are the driving force behind our success!
Here's to many more years of digital marketing excellence!?Let's keep pushing the envelope and reaching new heights in the ever-evolving landscape.