Measured

Meta recently released its advertiser checklist outlining how businesses should prepare themselves for the upcoming holiday season ?? Here’s our take on it, plus some extra insights to make sure you're ready to make the most of the season! https://hubs.la/Q02T0Mc40 #digitalmarketing #bfcm

Cross-functional gridlock, lack of alignment, and disagreement on marketing strategy. Sound familiar? ?? Any CMO who has been around the block is painfully aware that these are often warning signs of a lack of trustworthy data. But fear not - there is a path forward! ?? Learn how a unified measurement workflow can align your marketing and finance teams and drive better business performance ???? https://lnkd.in/dAqNezBP #DigitalMarketing #MarketingOptimization

Is your media actually driving sales or simply converting high-intent customers who would have purchased anyway??Will your reporting system build internal alignment in your organization? A top-tier measurement partner should be able to answer these questions, but not all can. Selecting a new measurement vendor is a high-stakes decision for marketers, thanks to new rules in the privacy era, such as: ?? Rules and regulations like GDPR and CCPA ?? Browsers slowly phasing out third-party cookies? ?? Updates like the Apple iOS 14.5 signaled the end of attribution-based measurement by allowing users to opt out of tracking Our ‘Measurement Vendor Shopping List for the Privacy Era’ helps marketers judge whether or not a vendor is up to the mark and can help your business succeed. Get it here: https://lnkd.in/g-JA27M5 #Marketing #DigitalMarketing

Are you at Advertising Week? Let's connect! The weather's lovely, and we're just a few days into Q4 - it's the perfect time to chat about media measurement and optimization. Grab some time with Trevor Testwuide Will Post David Cooper & Silvia Orsi here: https://hubs.la/Q02Sl2DY0 #AWNewYork24 #AdvertisingWeek #digitalmarketing

?? Marketers need a 'North Star' media performance metric, but too many are anchored on flawed approaches ?? Dive into the importance and challenges of triangulation in this short video:

Only 22% of CMOs rate their partnership with their CFOs as ‘truly collaborative.’ But what’s their secret? The reality today is that there can often be misalignment - or even tension - between your marketing and finance teams. Overcoming this requires building trust around a common language, and that language is accurate marketing performance data. As a marketer, a stronger relationship with your finance team can help you uncover and invest in new opportunities to drive growth and achieve common business goals ?? ?? Marketers can use this blog to learn, through two real-world examples, how a unified measurement workflow helps brands foster cooperation and, ultimately, better business performance: https://lnkd.in/gZMW5vbQ #GrowthHacking #Marketing

Shoptalk Fall is almost here...Are you ready? We can't wait to see new and familiar faces in Chicago! Let's talk incrementality, MMM, and media measurement and optimization in detail. Use the link in comments to set up a time to connect with Measuredians like Will Post David Cooper and Elizabeth Garza

The privacy era is here, user-level tracking is gone, and the marketing landscape has moved on. So, what should your requirements be for a media measurement partner? Modern marketers in the privacy era need to shop smart when seeking a top-tier measurement partner. You need to partner with a neutral, data-driven vendor that can provide unparalleled visibility into your media budget and its true impact on sales. Our new shopping list can help you gauge if a measurement vendor will help you build the internal alignment you need so you can make media investment decisions that drive incremental growth. https://lnkd.in/gEgaBHrU #Marketingstrategy #GrowthMarketing

Prime Day is about a week away, Black Friday/Cyber Monday is almost here, and we're basically into the 2024 holiday season already! ?? This year's shaping up to be especially interesting, with... ?? Five fewer shopping days b/w Thanksgiving and Christmas than last year ???? The ongoing election causing a particularly dynamic environment ?? Political ad spend and swing state implications Are you ready? Dive into our blog on BFCM 2024 and make sure you're prepared for the impact these factors can have on your media testing strategy this year! https://hubs.la/Q02RxmK50

EXL + UNITE by Speero and Kameleoon is sold out - will you be there? ???? We're pumped and ready to dive in, geek out, and network with all of our fellow experimentation + testing peers! ?? If you'll be there, let's grab some time to talk to Trevor Testwuide and Matthew McMahon https://hubs.la/Q02R9SxD0 #EXLUNITE #Experimentation #Marketing