Measure Creative Group

Social is another point of impact for most brands and begs for consistency in both design and messaging. When we approach a client’s social from a visual standpoint we tend to work holistically with their entire communication ecosystem. Which means we want them to show up everywhere in a similar way—from their website and email to social and advertising. We take into account their vibe, style and personality. We factor in their goals and we execute based on these things. And while new trends in social are important, they don’t always factor in. But when they do, we always find a way to make them feel relevant and unforced. We believe that consistency beats virality every time and if the only goal is to go viral it’s a missed opportunity to grow trust, reciprocity, and a strong brand. #socialmedia #social #branddesign #design #brandstrategy

Stronger brands, build better paths towards the future. From market share to exit multiples, building a brand for today will pave the way for tomorrow. #brandbuilding #branding #brandstrategy

??We can help you rethink and rebuild.

For social, there is a lot trending in 2024 and for construction companies, community building is one of them. #socialmedia #construction #socialtrends

With employee loyalty in decline across the globe, employee rewards and incentives may be the perfect addition to any retention strategy--especially for construction companies in the middle market. #construction #employeeloyalty #brandcommunications #employeerewards Measure Creative Group

For this project we developed a comprehensive social media brand identity strategy. We leveraged the client's existing brand assets, made strategic adjustments, and reimagined key elements to create a cohesive and impactful social media presence. Without having to undergo a lengthy brand refresh we were able to focus on: ? ? ?Brand Consistency: Applying the brand's logo, color palette, and typography consistently across social media. Using a templates that followed brand guidelines to ensure a cohesive look. ? ?Voice Alignment: Maintaining a clear and consistent brand voice. Developing a content strategy that reflects the brand's personality and values, ensuring all posts align with the established voice. ? ?Design Elements: Utilizing existing design elements to create appealing content. Adapting brand colors, fonts, and logos for different formats—images, videos, or infographics—using consistent filters and graphic styles for a unified look. #socialmediaagency #socialmedia #design #socialmediabranding #construction #measuremade

Creating cultural energy demands deliberate effort. It involves building an environment where inclusivity and growth are paramount, allowing everyone to reach their full potential. Showcasing your team, their roles and their accomplishments is a great way to support your own cultural energy. Through a series of short videos we aimed highlight the dynamic spirit, teamwork, and capabilities of an outstanding company making significant contributions—both to the nation and its dedicated workforce. Special thanks to our creative partners for this one.? ? Agency: Measure Production: Clyde Bros. Studio Director: Mike Dunn Cinematography: Joshua Best #measuremade #culturebuilding #construction #electricalconstruction #brandstrategy

Loyalty is a two-way street and employee loyalty is more about how companies ensure they’re giving back to their employees—from rewarding safety to beating project benchmarks. Employee reward programs can be an effective tool for attracting, retaining and engaging exceptional people. #construction #culturebuilding #employeerewards #brandstrategy

ICS engaged?us for a solution to unify their subsidiaries, highlight their strong market position, and help to increase their brand continuity. Starting with their websites, we created a unified framework and brand ecosystem that we could execute across multiple companies—including a new careers page and job portal. We designed a system that is cohesive but allows for each company to retain their own personalities, branding and services. We started by developing websites across their subsidiaries that?maintained a consistent look & feel, while allowing for each business unit to showcase their own projects and brand. We supported that with custom photography and brand voice development.?The core idea behind our strategy was to place the hard working people, who are helping to power America, at the center. #measuremade #brandstrategy #webdevelopment #construction #electricalconstruction #branddevelopment

The workforce pipeline is getting younger, both in the field and in the office. To attract this new generation, it’s crucial to be visible where they are looking and to do so consistently. Use high-quality content to regularly showcase your company’s culture, projects, expertise, and history. This approach clearly demonstrates why someone would want to work with and for you. By highlighting your innovative projects, vibrant culture, and industry expertise, you can attract top talent and build trust with clients. Consistently sharing these aspects of your company helps create a strong, appealing presence that resonates with your audience. #socialmedia #construction #brandbuilding #recruiting