A big day for M+C Saatchi!
It’s a big day for the new M&C Saatchi Group!? ? Following the successful launch of our Cultural Power strategic proposition in the UK and Australia, we’re excited to take it global—alongside the official unveiling of our Cultural Power Index (CPI), an AI-powered, diagnostic tool, that helps brands drive growth by harnessing the power of culture.?? ? By analyzing billions of data signals, we measure how Cultural Power is built and provide brands with actionable insights to:? ? ? Understand their current cultural relevance compared to competitors? ? Identify the levers that will enhance Cultural Power & drive growth? ? Track shifts in cultural perception to stay ahead of trends? ? Discover more and explore the Cultural Power Index (CPI):? ?? culturalpowerindex.com???? ? But that's not all! This milestone also marks a bold new era for M+C Saatchi with:?? ? ? A refreshed brand identity ? ? An integrated new website ? ? A dynamic showcase of our capabilities across our six regions? ? At M+C Saatchi, we are creators and curators of Cultural Power. Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth.? ? M&C Saatchi Group SS+K M+C Saatchi Consulting M&C Saatchi Sport & Entertainment M&C Saatchi World Services M+C Saatchi Performance ? #CulturalPower #MCSaatchi?? ?