McPherson Strategies

? We’re Hiring! Join the McPherson Strategies Team ? Are you looking for a communications career with purpose? Do you want to work at the intersection of brands and social impact, helping organizations tell compelling stories that drive change? If so, we want to hear from you! Now Hiring: ?? Account Coordinator – Perfect for a strong communicator with excellent organization skills who’s eager to dive into social impact storytelling. ?? Account Executive – Ideal for a strategic thinker with experience managing projects, engaging media and influencer networks, and delivering results for mission-driven clients. ?? Why McPherson Strategies? We’re a women-led, B-Corp certified boutique communications consultancy that partners with corporations, nonprofits and foundations to amplify social impact initiatives. Our team thrives on collaboration, creativity and a commitment to making a difference. ?? Remote role (Preference for Northeast, but open to other locations!) Ready to be part of a team that brings smart ideas and bold action to the biggest social impact challenges? Apply today! ?? Apply now: https://bit.ly/4fjoy0R #Hiring #CommunicationsJobs #SocialImpact #JoinOurTeam #PurposeDrivenWork

? We’re Hiring! Join the McPherson Strategies Team ? Are you looking for a communications career with purpose? Do you want to work at the intersection of brands and social impact, helping organizations tell compelling stories that drive change? If so, we want to hear from you! Now Hiring: ?? Account Coordinator – Perfect for a strong communicator with excellent organization skills who’s eager to dive into social impact storytelling. ?? Account Executive – Ideal for a strategic thinker with experience managing projects, engaging media and influencer networks, and delivering results for mission-driven clients. ?? Why McPherson Strategies? We’re a women-led, B-Corp certified boutique communications consultancy that partners with corporations, nonprofits and foundations to amplify social impact initiatives. Our team thrives on collaboration, creativity and a commitment to making a difference. ?? Remote role (Preference for Northeast, but open to other locations!) Ready to be part of a team that brings smart ideas and bold action to the biggest social impact challenges? Apply today! ?? Apply now: https://bit.ly/4fjoy0R #Hiring #CommunicationsJobs #SocialImpact #JoinOurTeam #PurposeDrivenWork

?? At McPherson Strategies, we believe in the power of storytelling to drive meaningful conversations—especially when it comes to topics often left unspoken in the workplace. Our friend Meredith Wilson Parfet, CEO of Ravenyard Group and a hospice chaplain, recently took the TED Conferences stage to share an essential perspective: how personal grief and professional life inevitably intersect. In her talk, she breaks down the reality of grief—at work and beyond—and offers practical tools for navigating chaos without resorting to toxic positivity. ?? Watch here: https://bit.ly/43NWjF3 #Leadership #WorkplaceWellbeing #TEDTalk #GriefAtWork #StorytellingForImpact

?? Reflecting on an inspiring week at #SXSW2025! McPherson Strategies had a fantastic time in Austin, with our Founder & CEO Susan McPherson, VP of Strategy & Culture Ilena Parker, and Account Executive Jasper Conacher engaging in powerful conversations about social impact, innovation, and connection. One of our highlights? Hosting a gathering alongside our client, New Profit, bringing together 100+ impact leaders, journalists, and changemakers to spark new ideas and collaborations. Susan also led the thought-provoking panel "The Antidote to a Divided America," featuring New Profit’s Tulaine M., Moms Demand Action founder Shannon Watts, and journalist Paola Ramos, exploring how community-driven engagement can bridge divides. Beyond our own participation, we were thrilled to support the many incredible panels and events featuring our clients Jina Krause-Vilmar from Upwardly Global, Vanessa Garcia-Brito from Nike, and Joyce Kim from Alight! We left SXSW energized by the collective power of storytelling, advocacy, and connection. Huge thanks to our clients and partners for leading such meaningful conversations—until next year! #SocialImpact #StorytellingForChange #SXSW #Collaboration #McPhersonStrategies

?? Building Meaningful Connections in a Digital Age How do we foster authentic relationships in an increasingly digital and remote-first world? Our Founder & CEO, Susan McPherson, recently joined Kwaku Aning on the Clickpoint Podcast to discuss just that! ???? As a serial connector and leader in social impact communications, Susan shares insights on: ?? The difference between meaningful and transactional networking ?? How AI and digital tools shape modern relationships ?? Best practices for building a culture of connection in remote teams ?? Why intentionality, curiosity, and generosity are key to lasting professional relationships Tune in to hear Susan’s take on the future of networking and her daily habits for strengthening connections. ?? ?? Listen now: https://lnkd.in/gp-UBdcc ?? Watch on Youtube: https://lnkd.in/gc2fNEAm #Networking #RelationshipBuilding #SocialImpact #Leadership #RemoteWork #BusinessConnections

This week, Account Executive Jasper Conacher brings us The Empathy Is Our Strength Edition of the McPherson Strategies Memo where she covers the cost of scaling back diversity efforts, the administration’s limits to freedom of the press and how we can support Ukrainian refugees.

DBE is continuing to track how abortion access intersects with business, workforce and economic issues. Here's the news we’ve been following this week: [1] Bozeman Daily Chronicle: Criminal abortion ‘trafficking’ bill gets hearing before first committee (Feb. 27) By Mara Silvers https://lnkd.in/eXXazciD? Montana may criminalize abortions as lawmakers are trying to pass House Bill 609, which would charge pregnant patients with a felony if they receive an abortion inside or outside the state. The bill would penalize anyone helping the patient as well. [2] The New York Times: Abortion Pill Maker Enters Legal Fight Over F.D.A. Rules (Feb. 25) By Lisa Lerer https://lnkd.in/ePHk3tuR? Abortion pill manufacturer GenBioPro has joined a lawsuit against Missouri, Idaho and Kansas to prevent the reversal of the Food and Drug Administration’s approval of mifepristone. The lawsuit was initially filed in October and seeks to restrict access to the generic and most widely used form of mifepristone. [3] AP News: Lawsuit filed by 17 states against abortion accommodations in the workplace can proceed (Feb. 21) By Claire Savage https://lnkd.in/eBSt3v8E? Pregnant workers may lose federal protection as a lawsuit filed by 17 states seeking to challenge the Equal Employment Opportunity Commission may go to court. The EEOC entitles workers to time off and other accommodations for pregnant and postpartum employees.

??? Headed to #SXSW2025? Don’t miss these powerhouse conversations featuring McPherson Strategies' clients and partners! ?? March 5 | 1:00 - 2:00 PM Getting Closer: Social Entrepreneur & Funder Mixer | Hosted by New Profit The Gates Foundation co-hosts this meetup on ‘practicing proximity’ to foster community, connections, and innovation in education ??? March 6 | 11:30 AM - 12:30 PM Making the Economic Case for Workforce Access for Immigrants | Featuring Jina Krause-Vilmar, President & CEO, Upwardly Global Despite polarizing rhetoric, immigrants drive $1.6 trillion in economic activity and $579 billion in taxes—this panel explores their impact and efforts to increase their economic mobility ? March 7 | 11:30 AM - 12:30 PM United Through Play: Coalitions for Sport Equity | Presented by Nike Sport drives systemic change—join this session to explore sport’s impact on inclusion, mental health, and youth resilience ???? March 8 | 11:30 AM - 12:30 PM The Antidote to a Divided America | Moderated by Susan McPherson, Founder & CEO, McPherson Strategies, featuring Tulaine M., CEO, New Profit & SHANNON WATTS, Founder Emeritus, Moms Demand Action for Gun Sense in America ?Is America truly divided? Join leaders using social connection as a path to social change and explore how we can heal divides and reshape civic life. ?? March 11 | 11:30 AM - 12:30 PM Co-Creating Joy: Art Uplifting Displaced Communities | Featuring Joyce Kim, Marketing & Communications Director, Alight As displacement reaches record highs, artists are at the forefront of narrative change—this panel explores how art drives culture change and works to uplift humanity Join us in Austin to explore bold ideas, social impact, and the power of collaboration. See you there!? ? #McPhersonStrategies #SocialImpact #SXSW

?? Throwback to Trellis Group's #Greenbiz25 conference! Our founder and CEO, Susan McPherson, had the honor of participating as a panelist in a thought-provoking discussion on social impact and business resilience. Moderated by Jarrid Green from our client BSR, the panel also featured insights from Nidhi Kaul and Rochelle Routman. Reflecting on her experience, Susan shared, "It was a salve to be in community with so many experiencing this in real time while also plotting and planning ways we can join forces together to not only persevere but protect programs and people." Additionally, Tulaine M. from our client New Profit kicked off the conference with an insightful conversation during the opening keynote alongside Caitlin Leibert, exploring the power of interdependence, tackling complex challenges, and redefining how we measure progress. Later in the day, she continued the conversation in a live recording of her podcast Say More, featuring a thought-provoking discussion with Hip Hop Caucus founder Rev. Lennox Yearwood Jr. We’re looking forward to continuing these important conversations and driving impactful change together in the year ahead! #McPhersonStrategies #Sustainability #SocialImpact #Greenbiz25