M&P Creative Marketing Agency

Austin Letorney is celebrating a year of working at M&P and we thought it was time he got hard-launched on our social feeds (better late than never ??♂?) Hailing from Denver, he came in as a copywriter but is slowly becoming one of our strongest strategists at the company (sorry Zach). Uses too many adverbs for Kaitlin's liking but knows how to tap-dance around client feedback like a boss. ? Strength: Words Per Minute ?? Weakness: Adverbs. We've started deducting a day of PTO each time he says wonderful or beautifully in a sentence... (the joke here is he still has unlimited PTO) ?? Award: Most amount of questions asked in 1 meeting. Round of applause for Austin for completing 1 year at M&P ??

We had a client leave us within two weeks of working together...so here are the dirty deets behind our breakup?? They came to us stating their current PPC (pay per click) campaign wasn't working and they needed us to stop the bleed. After getting into their analytics we realized that the ONLY keyword they were bidding on was their brand name. Let us do you the absolute honor of telling you why we don't recommend doing this. 1. Bidding on your own brand name steals traffic away from your organic listing that could very well be generating clicks on its own. What should have been a FREE sale has now turned into a sale that your paid for. 2. On sheer numbers this strategy looks to be successful to the untrained eye. It looks like it's making you tons of money but all of that could have been free money from organic clicks. Clients have a very hard time understanding this because as soon as we shut off that campaign their paid revenue "drops" and they freak out thinking they're losing money but they're not. They're now making that money in organic revenue. We've diverted funds to a channel you don't have to pay for. Unfortunately for us AND them, this particular client monitored sales on a daily basis - something we would never in a million years recommend doing. Do you watch the stock market daily? Do you pull money in and out of stocks if they're not doing well? Not unless you're a day trader. If you're a business owner you monitor this MoM & YoY to understand the bigger picture. This client didn't have the wherewithal or patience to ride out the new strategy based on 1 week of performance. RIP We'll miss you ?? Long story short, trust your agency. We want your business to succeed just as much as you do.

Why does it seem like horror movies have the best marketing campaigns? #Smile had a budget of $17 million and made $217 million. Remember that insanely creeping campaign where everyone’s smiling at the camera? They did this same thing for #Smile2. #TheTerrifier movies have made millions, capitalizing on the shock factor of the violent franchise while positioning Art the Clown as a new horror icon. And #Longlegs took promotion to a whole other level with their cryptic messages and breadcrumbs in ads and online, grossing $108 million worldwide. We think that this level of immersive marketing is the trick. You are placed into the real-life version of the movie—the shock, the scare, the violence. It could happen to you and that’s f*cking terrifying. #Immersivemarketing #HorrowMovies #MarketingBudget

You know we can't sleep on brand beef, so we bring you the latest in you-know-what-swinging contest's between Logan Paul's Prime and Lionel Messi's Más+. TL;DR PRIME accused #Más+ of trademark violations and then Más+ accused #Prime of anti-competitive behavior. Who’s right? The global hydration drinks market is valued at over $35 billion. It’s no secret why #LoganPaul, #KSI, and #LionelMessi wanted a piece of that pie. But potential lawsuits aside, we’re getting into an interesting conversation about competitive marketing. Promote your product or service by highlighting what your competition isn’t doing. (Those paper towel commercials with “the other guys” aren't exactly coy.) But with Más+ and Prime, we’re more interested in what’s coming down the line with what Más+ is calling anti-competitive behavior versus what Prime sees as IP theft. Is Más+ playing some sort of competitive marketing game by mimicking a successful brand, or is their design just too close to the OG that a lengthy legal battle is on the horizon? Also, when did anti-competitive behavior become grounds for a lawsuit? https://lnkd.in/gYmsCEZR

We host our websites on WP Engine. We built them using Advanced Custom Fields. Will they crash? Likely not, but if you haven't heard, there's beef in the world of web design between WP Engine and WordPress which equates to the nerdy version of the Drake and Kendrick saga. TL:DR: WP Engine and WordPress have worked together since 2010. WP Engine has a plug-in called Advanced Custom Fields (or ACF) which allows back-end users to insert dynamic fields that don’t come custom with WordPress. Amidst ongoing lawsuits between the two, WordPress effectively took control of the ACF plug-in putting TONS of websites in limbo of what will happen next. Our agency pays to host on WP Engine, but plenty of people don’t. And in this weird display of who has the bigger you know what, companies could lose massive amounts of data. We have yet to hear what has come from this initial internet siege. Our websites have not been affected but if you have, blame the WP’s. Get well soon WP Engine. We can’t wait to hear your sixth round diss track. (To actually read more details, visit a real news site.) #WPengine #Wordpress #WebsiteDesign #Plugins #ACF

It’s last year’s news, but it might as well be today… When Shohei Ohtani broke the Coors sign at Citi Field, Coors did something not a lot of brands do—embrace the embarrassment. Instead of getting defensive, they latched onto the virality of the moment, taking to social media and creating limited edition cans. It was brilliant and it was fun. But it still teaches us a valuable lesson one year later— Virality comes when you least expect it. Don’t let ego cloud opportunity. #digitalmarketing #viralmoments #viralmarketing https://lnkd.in/gTA8DrMD

Over the years, discount stores have partnered with designers to bring luxury and brand loyalty. Has this branding play finally paid off? Or will an emerging trend fade as trends normally do? https://lnkd.in/gQ2SJQPs #TJMaxx #Marketing

Does Peloton know something the rest of us don’t? Marketing on Twitch can be tricky. Take the wrong approach and the ad-averse Twitch community will come at you hard. But Peloton’s taking a gamble in Fortnite’s new game, The Glitch, for a brand awareness and engagement play. Will it work? #twitchMarketing #Peloton #DigitalMarketing #Marketing https://lnkd.in/gnsSk3_v

For their 30th anniversary, Playstation launched a limited edition OG design of its famous console,? and this could not be a more timely post given that we JUST POSTED ABOUT NOSTALGIA MARKETING. The idea is that you tap into the emotions and connections of your consumers' past so they experience a long-lost comfort and belonging they so desperately seek. Okay, that’s a bit dramatic, but nostalgia marketing works. (Just ask the folks behind Life Cereal.) The most pressing question of the day though is aimed at Apple. We posed the question about who you’d like to see run a nostalgia marketing campaign. One of those options was Apple. So, Apple, when will the limited edition iPod Nano relaunch?

Has empathy become so business-driven that we’ve lost the humanity around helping our consumers? No (at least not yet), but it got our team at M&P thinking about the humanity behind consumers instead of just their dollars. In an age of information, promotion, and transaction, is it hard to believe that only 30% of consumers trust brands? Not one bit. Empathetic marketing brings back that personal connection and humanizes your brand, emotionally impacting the people you want as customers. If people want to trust brands but don’t know where to turn, then be that brand. #brandidentity #empatheticmarketing Read more here: https://lnkd.in/gB6KrjFp