MCM WORLDWIDE

Korea-Italy Fashion Tech Alliance Forum Back in September, we took part in the KIFT Alliance’s event marking 140 years of diplomatic relations between Korea and Italy. Powered by the SUNGJOO Foundation, the philanthropic arm of MCM, the event brought together a wide array of top fashion and tech experts and academic leaders from the two nations to share their insight on the future of fashion tech?AI, the metaverse, and sustainable growth. Our Chief Visionary Office Mrs. Sung-Joo Kim spoke at the event both in person and via her AI Avatar, demonstrating our company-wide commitment to embracing the possibilities new technologies offer.

On November 13th, our Chairperson?Mrs?Sung-Joo Kim spoke?at?the Swiss Management Association’s 60th Annual Forum in Zurich. The SMG is an association of over 1,000 managers from Swiss companies exploring ways to improve efficiency within the nation’s economy. This year’s event featured several notable speakers from a wide range of fields. The event was an opportunity to share possible paths, tips and points of reflection with their peers. After opening her talk with an avatar video, Mrs. Kim spoke about complementary leadership in the era of AI. She focused on promoting innovation, technology, and growth through racial, age and gender balance among the top decision-makers in Switzerland, encouraging dialog between industries.? Photography: luxwerk.ch

A HOLIDAY TAIL: YOUR FESTIVE SEASON WITH YOUR PET This year’s campaign celebrates the role of pets in getting us into the Holiday spirit while showcasing an array of MCM gift ideas. The heartwarmingly festive shoot features a range of international stars including DJ, Producer and Brand Consultant Emmanuel Lawal; Creative Director, Photographer and Cubicle Founder Shini Park; Designer Pauline Ducruet and daughter of Atelier Biagetti interior designers; Altea Biagetti. We’re ready to make the Holidays truly special with our unique mix of originality and tradition, for our customers and their pets.

The MIRUM? Capsule Collection Plastics, out. Nature, in. Re-thinking the materials we work with is a major part of MCM’s commitment to meeting its aggressive sustainability goals. Traditional leather alternatives are heavily reliant on fossil-fuel derived synthetics, which do not biodegrade and contribute to the global plastic issue. That’s why we are proud to partner with NFW to introduce MIRUM? into the design and manufacture of our products. This naturally circular, scalable, 100% plastic and water-free alternative leather is made from natural ingredients including rubber, agricultural waste fibers, and plant-based oils, pigments, and minerals. As well as being beautiful and durable, MIRUM? has a dramatically lower carbon footprint than conventional leather and synthetic alternatives. The MIRUM? Capsule Collection is the result of a two-year creative design process. It reimagines two sizes of our Himmel Shopper in the most sustainable leather alternative we’ve ever used, marking a major step forward in eco-conscious luxury and our journey towards Net Zero.

MCM: For The Planet MCM recently published its second annual Sustainability Report, examining the significant environmental progress made by the company between 2022 and 2023. Here are a few highlights we’re particularly proud of: ? We increased renewable energy sourcing to more than 50% of total energy use, and we’re aiming for 100% by 2030. ? We reduced total greenhouse gas emissions by 25% ? We limited waste by reincorporating thousands of meters of material into brand production and upped our upcycled output by 138% ? 78% of leather by volume now comes from tanneries rated Gold and Silver by the Leather Working Group. Sustainability is an ongoing journey, and MCM is more committed than ever to building on the progress outlined in this year’s publication. You can read the report in full https://lnkd.in/dfK6wMst.

MCM: For People At MCM, sustainability is a far-reaching concept. Our Sustainability Report is also an opportunity to examine our social impact and renew our company-wide commitment to make our impact ever more positive. Between 2022 and 2023, our efforts were recognized by leading environmental and social organizations such as WWF, Happy Company, and Caring Company. Our efforts to promote gender equality mean that the proportion of women in leadership roles is now up to 68%, and our initiatives led to a 70% increase in corporate volunteering for local and international causes. These figures highlight MCM’s commitment to employees, communities, and all the residents of our planet. You can read the report in full https://lnkd.in/dfK6wMst.

Sustainability at MCM This year’s Sustainability Report is an important milestone in our efforts to measure our impact on the world and make MCM a force for good. We’re on track to meet all of our near-term Science Based Targets, and following our Sustainability Vision 2030, work is underway to map the full company supply chain and assess its impact. To this end, we’ve strengthened relationships with internal and external stakeholders to track and report on progress. This will allow us to encourage sustainable practices within our network as we all work towards our collective goal. MCM continues raising its standards year after year while striving for sustainability in all decisions made. You can read the report in full https://shorturl.at/pI9CO.

MCM AW24 Eyewear Collection MCM’s Autumn/Winter 24 eyewear collection launches today with a new range of styles for the modern digital nomad. Featuring future-facing frames in metal and acetate, its sleek, genderless designs play with brand legacy codes like the curves of the iconic Laurel logo and elements inspired by its luggage. This is MCM’s second time working with leading eyewear manufacturer Marcolin, following the success of the Spring/Summer 24 collaboration. The collection will be available at MCM boutiques and through Marcolin’s extensive distribution network.

MCM Spring/Summer 25: Soft Pink Visetos Combining our Laurel logo with the Bavarian flag-inspired diamond, which was drawn by hand for our very first collection, our hallmark Visetos pattern is a tribute to our Munich heritage that’s been with us since day one. For our latest collection, we are proud to present the new Soft Pink Visetos colorway. The blend of the timeless motif with a vibrant modern colorway perfectly captures the innovative essence of our brand while creating the perfect transition pieces to pair with other MCM styles. The motif is featured on some of our top designs, including our Liz Shopper, Stark Backpack, Ella Boston, and Toni Shopper.

The MCM Playroom MCM’s design ethos is to create multi-functional seasonless collections to style year-round in original Maverick ways. We want our clients to shop less and shop better, to reduce fashion’s impact on our planet. The new MCM Playroom series offers fresh styling ideas to encourage customers to play with their favorite MCM pieces, explore new styling options, and truly get the most out of every item. The first installment out now provides new ways to use scarves to bring color, shape and interest to any part of your look, from your hair to your shoes.