"Are You Blacker Than ChatGPT" is racking up the wins, this time a Bronze at the The Anthem Awards for DEI: Best Use of AI. We are so proud of the team behind this work!
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McKinney is a creative, media and influencer agency that gets attention for brands. In 2024, McKinney was named to Fast Company’s Best Workplaces for Innovators list, as well as Ad Age’s A-List and its list of Best Places to Work, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named to MM+M Magazine’s 2024 Agency 100 list. A Certified B Corporation, McKinney is part of the Cheil Worldwide network and has offices across the country, including Durham, Dallas, Los Angeles, Phoenix, and New York. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.
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https://mckinney.com
McKinney的外部链接
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“Are You Blacker Than ChatGPT” is a 2x winner at the Impact Shorty Awards for Interactive Content and Audience Choice ?? ?? ? Thanks to everyone who voted! https://lnkd.in/ej-v3_Hy
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“We are a bellwether for the economy in many ways. If we start to be perceived like that, I think the value that we can bring gets elevated and becomes more of a CEO conversation versus just a CMO conversation, and it benefits the whole industry and the client.” McKinney CEO Joe Maglio joined Steve Barrett on the #CampaignChemistry podcast to discuss his joint roles as Cheil North America President and Barbarian CEO, McKinney’s journey to becoming a B Corp, and the agency’s launch of BrandAI, our proprietary AI tool for measuring a brand’s holistic attention. Read more on Campaign US: https://lnkd.in/ekQH86WP And listen wherever you get your podcasts: https://lnkd.in/eRHgmzhc?
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Popeyes Louisiana Kitchen scored Gold with its first Super Bowl commercial, "The Wait Is Over," at The Drum Awards - Advertising, Online Film ????????
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Feeling dizzy lately? Turns out we all are, no matter who we voted for. Our latest research has diagnosed this chronic condition: "The Perma-Swirl.” When we first conducted research on the nation’s mood in the fall of 2020, 24% of Americans reported feeling overwhelmed. Today, that number has nearly doubled to 40%. The exhaustion that gripped 20% of Americans in 2020 has now consumed 41% of the population. Perhaps most telling: the uncertainty that plagued 46% of Americans during COVID has surged to 57% in 2024. This isn't a temporary disruption anymore – it's our new normal. Want to learn more about this fundamental shift in how Americans process information and make decisions, and what that means for brands? Check out our piece on “The Great American Vertigo” at the link below, and reach out to learn more about what our data revealed. LINK: https://lnkd.in/eemdJ4j6
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McKinney President, Gretchen Easton Walsh, has been named to the 2024 ADWEEK 50 list honoring leaders who are growing revenue, raising the bar for innovation and keeping an eye on the future. Congratulations, Gretchen, and thank you for steering our ship through this exciting chapter at McKinney! Read more in ADWEEK: https://lnkd.in/ehMnTKJD.
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This Halloween, Almond Breeze wants people to know Almondmilk is “Scary good for you” with 50% more calcium than dairy milk. With the help of a skeleton spokesfamily, Blue Diamond Growers is reminding people to take care of their bones - so they can film those TikTok dances and GRWM content for years to come. To watch all of the skeleton family’s shenanigans and learn about the 20-foot animatronic Almond Breeze skeleton at LA’s famed “Nights of the Jack,” read more in Little Black Book:?https://lnkd.in/etdSheJ5
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Introducing BrandAI, McKinney’s proprietary AI tool for helping clients measure the holistic attention they're getting in the competition for minds, culture and wallets. BrandAI measures a brand's market attention on three critical dimensions of attention: Affinity, Intensity and Momentum. By running multiple data sets — both structured and unstructured — through a custom algorithm, BrandAI provides valuable insights into where a brand stands in its market and enables real-time decision-making. Want to learn more? Read about it in Ad Age, check out our website and message us for a demo! Link to Ad Age article: https://bit.ly/3Nzau7T Check out our site: https://lnkd.in/gXzt5p8K
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Congrats to McKinney Content Creator Davonte Anthony on being selected the winner of the Delta Air Lines and The One Club for Creativity "WHERE ARE ALL THE BLACK PEOPLE" Creative Brief. We cannot wait to see your ideas come to life!
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So nice, you get to vote twice! “Are You Blacker Than ChatGPT” is also a finalist at the Shorty's Impact Awards! ? ?Congrats to everyone behind this breakthrough work. Help us secure the Audience Honor by heading to the link in bio and casting your vote! https://lnkd.in/e_kVBYd4 Shorty Awards
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