MCH Strategic Data

?? Big news for EdTech marketers! The Supreme Court just affirmed the legitimacy of the FCC’s E-Rate program—protecting broadband funding for schools and libraries nationwide. This is a major win for digital learning—and a clear signal that schools will continue investing in internet infrastructure and the tools that rely on it. ?? In our latest blog, we break down what the ruling means for EdTech companies and how marketers should adapt now. ?? Read the full update: https://hubs.li/Q03c-Rxb0 #EdTech #K12Education #EducationMarketing #ERate #DigitalLearning #EdTechMarketing #SupremeCourt #FCC

?? Major Shake-Up in Federal Education Policy ?? The U.S. Department of Education just laid off nearly half its workforce, raising big questions about the future of federal funding for schools, EdTech, and education companies. While key programs remain intact for now, the long-term outlook is uncertain. What does this mean for K-12 schools, publishers, and education providers? How can you stay ahead of the changes? We break it all down in this week’s Monday Marketing Moment and our latest blog. ?? Read now: https://hubs.li/Q03bX9WX0 ?? What are your biggest concerns about these changes? Drop your thoughts in the comments! #EdTech #EducationFunding #K12Marketing #EducationPolicy #MondayMarketingMoment

?? K-12 Email Marketing Isn’t Dead — It’s Evolving! A major K-12 publisher saw their email engagement drop to nearly zero using a competitor’s platform. Their emails looked identical to countless others, got flagged as spam, and their ROI disappeared. That’s when they turned to MCH. Instead of blasting massive lists, we focused on precision targeting, using: ? Highly engaged educator contacts ? Smart email distribution to avoid spam filters ? Data-driven optimizations for better results The outcome? Nearly 6x higher open rates and a 13x boost in click-throughs—all with fewer emails sent. Want to see how we did it? Read the case study here: https://hubs.li/Q039RCxr0 #K12Marketing #EmailMarketing #EdTech #MarketingStrategy #EducationData

?? Major shifts ahead for K-12 funding! ?? With the potential dismantling of the Department of Education, federal programs like Title I and IDEA face an uncertain future. Schools, districts, and education companies must prepare for a state-driven funding model — and the challenges that come with it. At MCH Strategic Data, we’re stepping up to help schools and businesses navigate this evolving landscape. From developing proprietary datasets to leveraging AI for funding insights, we’re ensuring that education decision-makers have the data they need to stay ahead. ?? What does this mean for you? - A fragmented, state-by-state approach to education funding - Potential loss of key federal data sources like NCES - New opportunities for private-sector data solutions ?? How is MCH preparing? We’re building new data solutions, tracking state funding trends, and partnering with schools to provide critical insights. Read the latest in our blog series to learn more: https://hubs.li/Q037V2-H0 #K12Funding #EducationData #EdTech #SchoolFunding #MCHStrategicData

We're pleased to expand our partnership with Bay Park Data Solutions.

?? EdTech is reshaping classrooms, but adoption still faces challenges. ?? From budget constraints to teacher buy-in, the road to implementing EdTech solutions in K-12 schools isn’t always smooth. For EdTech companies, understanding these obstacles - and finding ways to overcome them - is key. ?? The answer? Actionable education data. In our latest blog, we explore: ? The biggest hurdles holding schools back from embracing EdTech ? Why accurate education data is critical to reaching the right decision-makers ? How tailored messaging and data-driven insights can turn challenges into opportunities ?? EdTech adoption doesn’t happen by accident. Strategic engagement, powered by the right data, makes all the difference. Read more: https://hubs.li/Q02_W4w60 #EdTech #EducationMarketing #K12Data #MCHStrategicData #EdTechAdoption #EducationInnovation

>> What Does the 2024 Election Mean for Education Marketing? With the election behind us, education marketers are asking: What’s next for schools and districts? In our latest blog, we break down five critical insights to help you navigate the post-election landscape with confidence. Read on to discover: ?? Why 2024/2025 school budgets are already locked in, providing stability. ?? How new state revenue streams are shaping school funding. ?? The impact of federal funding on underserved districts. Despite uncertainties, one thing is clear: 55 million students will still show up to school, and significant spending will continue. Businesses that remain engaged in the education market stand to win—especially when competitors pull back. ?? Read the full blog: https://hubs.li/Q02-mgFV0 #EducationMarketing #EdTech #SchoolFunding #MCHData #PostElection #K12Marketing

?? How is your education marketing database built? Creating a high-quality education marketing database involves more than just gathering contacts. In our latest blog, we take you behind the scenes to show the steps involved in compiling, verifying, and refining educational data to ensure reliability and coverage. From sourcing to standardization and verification, discover the process that keeps your data accurate and ready to drive effective campaigns. ?? Read the full blog: https://hubs.li/Q02XBXB50 #EducationMarketing #DataQuality #EducationDatabase #EdTech #MarketingInsights #MCHData

?? Do you know where your education marketing data comes from? For effective outreach in the education sector, understanding the quality and origins of your data is crucial. This week, we’re exploring the building blocks of a high-quality education marketing database—from key sources like NCES data and state records to phone verification and more. Learn why a well-sourced database can make all the difference in your campaigns and how it empowers you to reach the right educators with accuracy. ?? Read the full blog here: https://hubs.li/Q02WBH2T0 #EducationMarketing #DataQuality #EducationDatabase #MarketingStrategy #EdTech #EducationMarket

?? Stay Ahead in the K-12 Market with MCH's Unmatched Fall 2024 Educator Data Updates ?? As schools kick off the new academic year, having real-time, verified K-12 educator data can give your outreach a significant edge. MCH Strategic Data’s Fall 2024 Educator Data Updates are live, delivering the most up-to-date contact information in the industry. Curious about how this data can transform your marketing strategy? Discover how early access to updated educator contacts can help you engage decision-makers at the right time and maximize your results. ?? Read the full blog here: https://hubs.li/Q02T7l-f0 Want weekly insight on K-12 Education Marketing? Start your week out right with MCH's Monday Marketing Moment delivered directly to your inbox. ?? Sign up here: https://hubs.li/Q02T8pP20 #K12Marketing #EducationData #MCHData #MarketingStrategy #EducationMarketing