McFarland Productions

We are Vegas-bound in just 10 days. We're not sure how this year went so quickly, but here we are knocking on December's door. With strategy plans solid, content created, social and emails scheduled, and influencers booked, all that's left is to carry through with all the Thanksgiving, Black Friday, NFR, Christmas and New Year plans for all of our clients who we feel so fortunate to work with every day to achieve their marketing, creative and overall business goals. If you're like me and not mentally ready for 2024 to be almost over and maybe in your business's case could use a little extra manpower in the marketing and creative department this year, comment or DM us to receive the link to our NFR Pitch Deck for McFarland Productions where we talk NFR as well as the big picture of how we can help. P.S. If you're ready for this holiday season, but are looking for a marketing and creative agency in 2025, we have a few appointment slots for in-person meetings during the NFR or we can schedule something that works for your schedule this busy season.

Hey, friends! Our team is looking for additional professional development material. What are your favorite professional podcasts, literature, or continuing education courses?

Last month, we attended the GURU Media Hub and Jay Schwedelson's Guru Conference, which would soon yield great email marketing results for our clients. Today, we pulled the stats, and the numbers speak for themselves: The click rate increased by 3.2% email over email and 45.74% of online store sales in the past week were directly linked to the newsletter! What made the difference? Two key tweaks inspired by the Guru Conference: 1. Segmenting Subscribers: We further segmented our list, and tailored content to specific audience segments. 2. Button Tweak: A simple shift in button placement and delivery style proved to be a game-changer.

All good books leave a mark. Along with Unreasonable Hospitality, our team also read Know What You're For by @JeffHenderson this year. If you've ever received a hand-written card from us, you can thank Jeff for inspiring us to move away from a digital approach. If you haven't, send us your mailing address, we'd love to connect through snail mail. The book also inspired us to write a new mission statement that aligns with our internal marketing theory, a people-first approach to building a community online. Similar to Unreasonable Hospitality, FOR encourages businesses to be genuine in interactions, and build a strong culture to create a shared sense of purpose and belonging among your team. But the most important note I took while reading FOR, measure success by your impact on others and a positive difference in the world, rather than just achieving analytic goals.

As believers in personal and professional development, we often listen to audiobooks as a team. Last month, we finished Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. It was so good, y'all. If you don't know, Natalie has a rule about books. She only buys books after she's finished the audiobook and decided it's worth owning a physical copy. She bought the book. Anyway, here are a few of our notes from our read. 1. The value of human connection in business is monumental. Tailor communication and support to the individual. 2. Good company culture has an endless list of benefits. But to name a few, increased employee satisfaction, loyalty, and performance. Without it, you're looking at lack of ownership, employee dissatisfaction, and a focus on appearance rather than substance. 3. Service and hospitality go hand-in-hand, even if you're not a restaurant or hotel. Service is focused on efficiency, competence, and fulfilling basic needs while hospitality builds human connection, authenticity, and a positive experience. You need both. We're always looking to add another book to our reading list. Let us know if you have any professional development recommendations for the team!

For your Sunday scroll.

Happy Halloween from the cowboy ghosts.

Congratulations to our long term clients and friends Will and Gabrielle Homer of Painted Hills Natural Beef . A well deserved honor. It's the dream when it turns out you not only have a great business relationship but a life long friendship as well.

Hey Walden, Colorado. We dream of your golden fall colors this time of year.

A hat pulled low, and boots of leather, Generations of cowboys and cowdogs working together. Reins rest on calloused hands and a saddle that creaks, Riding the valleys, the mountains, and the peaks. Sagebrush and tall grass, a true love for the land, It's a way of life not many understand. Saddling up every day, Sickness, weather, and low pay couldn't keep them away. Laboring on pure loyalty and a horse that's sound, Brave and true, always standing their ground, So here's to the cowboys, their work is never done, Their days are spent beneath the glowing sun. Flora and fauna; always in their care, To them, life's vital, beyond compare.