McFadyen Digital helps brands and startups launch and grow their digital commerce and marketplace initiatives. With nearly 30 years of ecommerce experience, the company delivers strategies and solutions that drive measurable business results. From concept to execution, McFadyen Digital partners with clients to create exceptional digital commerce and marketplace experiences. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital commerce technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences. As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid value realization, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients.
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President - McFadyen Digital | RETHINK Retail Top Expert | Ex-Amazon | Board Member | Founder | Author | Dad x 6
The McFadyen Digital team had an amazing time today playing in Step Up For Students’ Chip in for Choice charity golf event today. We cherish the partnership we have with Step Up For Students and love to be a part of this wonderful annual event for such a great cause, 2 million+ scholarships!!! Fore! ??
Check out our new "The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer", a downloadable checklist with complimenting blog perfect for your 2025 planning efforts. According to McKinsey, companies that excel at personalization achieve conversion rates that are 5-8x higher than those who don’t. Accenture found that 73% of B2B buyers said they wanted a personalized, B2C-like experience when interacting with vendors. Not only do buyers expect this level of optimized digital experience, but it's one of the more cost effective ways for ecommerce operators to make more profit with their existing platforms. ?? Read blog and checklist now: https://lnkd.in/gzX3kw8C Ready to take your B2B ecommerce personalization to the next level? Our experts offer white-glove services for every item on this checklist. Contact us to learn more. #B2BEcommerce #Personalization #Marketplace #B2B #Manufacturing #Distribution #Ecommerce #DigitalCommerce
In Celebration of B2B Online Orlando, Get These Must-Read Marketplace Guides for Free! At McFadyen Digital, we’re committed to helping #B2B businesses unlock the full potential of modern digital commerce. As part of the B2B Online Show in Orlando, we’re offering complimentary Kindle editions of two essential reads for B2B leaders: ?? Marketplace Best Practices: https://lnkd.in/geyPqmYf ?? Marketplace Monetization: https://lnkd.in/eYC_mA7n These books are more than just resources—they’re strategic playbooks for businesses navigating the complexities of ecommerce, marketplaces, and monetization strategies. In the evolving B2B landscape, marketplace and ecommerce strategies are no longer optional—they’re essential. Marketplace Best Practices provides actionable insights into launching and scaling successful marketplaces, while Marketplace Monetization explores innovative ways to drive revenue and maximize profitability. Together, they offer the guidance needed to thrive in a digital-first world. Join us in Orlando and let’s redefine what’s possible in B2B commerce—starting with these transformative insights. #B2BOnline #Marketplace #Ecommerce #DigitalCommerce #DigitalTransformation
Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game? The franchise model is constantly evolving and procurement strategies are at the heart of it all. From traditional models that prioritize corporate control to co-operative models that put power back into franchisee hands, each approach comes with unique benefits and challenges. In our latest blog, we break down how these models compare, explore the procurement challenges they face, and see how marketplace solutions can offer a path forward for both. Featuring poignant insights from RSCS’s Larry Pethick, it's a must-read for anyone navigating the franchise procurement space. ?? Read the full blog here: https://lnkd.in/eUQ_DYwn #FranchiseProcurement #CoOperativeModels #TraditionalFranchising #MarketplaceSolutions #SupplyChainOptimization #McFadyenDigital #B2BCommerce
Global B2B ecommerce is set to skyrocket to $57.6 trillion by 2030 The #B2B #ecommerce landscape is experiencing explosive growth, with projections showing the market will reach an astounding $57.6 trillion by 2030. This rapid rise is fueled by shifting buyer expectations, the generational shift of decision-makers, and the increasing demand for seamless, personalized online experiences. ?? Download the white paper today and ensure your B2B ecommerce approach is future-ready: https://lnkd.in/e9PhZW32 Is your B2B ecommerce strategy ready to capitalize on this growth? "Transforming B2B Ecommerce for the Modern Buyer," dives deep into the key factors driving this transformation and offers actionable strategies to help you stay competitive in this evolving landscape. #B2BEcommerce #EcommerceGrowth #DigitalTransformation #Marketplace #B2BStrategy #WhitePaper
?? McFadyen Digital is headed to #B2BOnline Florida in Orlando, ready to help B2B brands master their digital transformation journey! ?? ? Join our experts— Adam Thibodeaux and Jeremy Blanford—as they represent McFadyen at the industry's top event for #B2B #Ecommerce and #Marketplace innovation. We’re here to empower businesses to navigate the digital space with confidence, making replatforming smoother and finding solutions tailored to their unique challenges. ? ?? Connect with our team to discover how McFadyen can support your brand’s transformation, helping you choose the best tools and strategies to streamline your journey toward unified commerce success. ? ?? Learn more: https://lnkd.in/eabPkzd2 ? #UnifiedCommerce #B2BTransformation #B2BInnovation #Replatforming
?? New Episode Alert: The Platform Disco Podcast ?? ? Join McFadyen Digital’s Alex Pesjak and Peter C. Evans, PhD as they sit down with Jesper Kildegaard Poulsen, Senior Director of Digital Ecosystems at Universal Robots A/S, for an in-depth discussion on “Platform Economy in Robotics: How #Cobots are Transforming Business Models.” ? ?? Watch/Listen here: https://lnkd.in/dTsXqFeN ? In this episode, we explore Universal Robots’ innovative approach, including: ? Leveraging local partnerships to lead in the cobot industry ? The unique advantages of cobots for safe, human-robot collaboration ? Moving from project-based to product-based solutions for small and medium-sized businesses ? Building a user-friendly ecosystem for partner-driven innovation ? Emerging trends in robotics, including the future of humanoid robots ? ?? Listen now to hear how Universal Robots is reshaping automation with accessible solutions that meet diverse industry needs. ? #PlatformDisco #UniversalRobots #Cobots #Automation #DigitalEcosystems #Innovation #Robotics #SMB #FutureOfWork
New White Paper: Transforming B2B Ecommerce for the Modern Buyer The #B2B #ecommerce landscape is evolving rapidly, driven by shifting buyer expectations and digital-native competitors raising the bar for efficiency and experience. Millennials and Gen Z now make up over half of B2B decision-makers, and they expect the same seamless, personalized experiences they receive as consumers. In our latest white paper, we explore the forces reshaping B2B ecommerce, including: - The generational shift in buyer expectations - How direct-to-consumer channels are transforming B2B strategies - The impact of pure-play digital competitors and the need for modernization ?? Download now: https://lnkd.in/e9PhZW32 We also dive into actionable strategies to help B2B companies bridge the gap, covering technology, staffing, and strategic approaches to create consumer-grade online experiences. #B2BEcommerce #DigitalTransformation #WhitePaper #EcommerceStrategy #ModernCommerce
President - McFadyen Digital | RETHINK Retail Top Expert | Ex-Amazon | Board Member | Founder | Author | Dad x 6
I am so both proud and humble to be a member of the RETHINK Retail Top Retail Experts cadre. The nominations are out and I hope that I'll be joining the ranks for the 4th consecutive year. If you'd give me a vote, I'd be most grateful. And, if you think of others who should join the list, please submit them, we want a big village! #REThinkRetail #TRE #Retail #McFadyenDigital
McFadyen Digital is headed to #B2BOnline Florida in Orlando! ?? We’re thrilled to have Adam Thibodeaux, Jeremy Blanford, and Wesley Hodges leading our team at this industry-leading event dedicated to driving #B2B #Ecommerce and #Marketplace innovation. B2B Online is all about empowering B2B brands to adapt, scale, and excel in digital commerce—a mission that aligns perfectly with McFadyen's expertise in building transformative digital experiences. ?? Learn more: https://lnkd.in/eabPkzd2 Connect with our team to discuss actionable ecommerce, marketplace, and multi-channel strategies and learn how we’re pioneering the future of unified B2B commerce. #UnifiedCommerce #B2BTransformation #B2BInnovation