McFadyen Digital

This new #Infographic explores the B2B Buying Preferences of the Baby Boomers, Gen X, Millennials, and Gen Z Part of the?new "Transforming B2B Ecommerce for the Modern Buyer"?white paper,?this infographic explores the communication, ordering, and relationship style preferences of the generations making B2B buying decisions and placing the majority of the orders. With a major shift in buying power to Gen X and the Millennials, Gen Z is also gaining influence in buying decisions. These generations of buyer are all less loyal and strongly prefer digital interactions, establishing new buying patterns. ? ?? Download the white paper and infographic: https://lnkd.in/e9PhZW32 B2B ecommerce is at a crucial turning point. As Millennials and Gen Z now represent more than half of B2B decision-makers, their consumer-driven expectations for seamless, intuitive, and personalized online experiences are reshaping the industry. Companies that fail to adapt risk losing ground to digital-native competitors who have set new benchmarks for user experience, efficiency, and customer-centricity. Let's chat about how your ecommerce experience can turn into a competitive advantage. #B2BEcommerce #Ecommerce #Marketplaces #SupplyChain #B2BBuyer

The use of #Personalization #Platforms is one of the quickest and most valuable ways to increase #conversion rates and order values. Platforms like McFadyen Digital partners and fellow MACH Alliance members Algolia and Bloomreach can be instrumental in delivering tailored content. Algolia offers advanced search capabilities that use machine learning to display personalized search results based on user intent and behavior. Bloomreach combines data analytics with personalization capabilities to provide dynamic content and relevant recommendations that resonate with individual users. We help our customers integrate these platforms with your existing tech stack or as part of a new platform implementation to leverage customer data, providing a customized experience at every touchpoint. ?? B2B Ecommerce Personalization Checklist: https://lnkd.in/gzX3kw8C According to Gartner, companies deploying advanced personalization technologies see a 15% lift in customer satisfaction metrics. Leveraging these tools can make a significant difference in meeting evolving buyer expectations. Contact us to learn more. #B2BEcommerce #ConversionRate #CRO #Personalize #UniversalCommerce #UnifiedCommerce #Ecommerce #Marketplace

The McFadyen Digital team had an amazing time today playing in Step Up For Students’ Chip in for Choice charity golf event today. We cherish the partnership we have with Step Up For Students and love to be a part of this wonderful annual event for such a great cause, 2 million+ scholarships!!! Fore! ??

Check out our new "The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer", a downloadable checklist with complimenting blog perfect for your 2025 planning efforts. According to McKinsey, companies that excel at personalization achieve conversion rates that are 5-8x higher than those who don’t. Accenture found that 73% of B2B buyers said they wanted a personalized, B2C-like experience when interacting with vendors. Not only do buyers expect this level of optimized digital experience, but it's one of the more cost effective ways for ecommerce operators to make more profit with their existing platforms. ?? Read blog and checklist now: https://lnkd.in/gzX3kw8C Ready to take your B2B ecommerce personalization to the next level? Our experts offer white-glove services for every item on this checklist. Contact us to learn more. #B2BEcommerce #Personalization #Marketplace #B2B #Manufacturing #Distribution #Ecommerce #DigitalCommerce

In Celebration of B2B Online Orlando, Get These Must-Read Marketplace Guides for Free! At McFadyen Digital, we’re committed to helping #B2B businesses unlock the full potential of modern digital commerce. As part of the B2B Online Show in Orlando, we’re offering complimentary Kindle editions of two essential reads for B2B leaders: ?? Marketplace Best Practices: https://lnkd.in/geyPqmYf ?? Marketplace Monetization: https://lnkd.in/eYC_mA7n These books are more than just resources—they’re strategic playbooks for businesses navigating the complexities of ecommerce, marketplaces, and monetization strategies. In the evolving B2B landscape, marketplace and ecommerce strategies are no longer optional—they’re essential. Marketplace Best Practices provides actionable insights into launching and scaling successful marketplaces, while Marketplace Monetization explores innovative ways to drive revenue and maximize profitability. Together, they offer the guidance needed to thrive in a digital-first world. Join us in Orlando and let’s redefine what’s possible in B2B commerce—starting with these transformative insights. #B2BOnline #Marketplace #Ecommerce #DigitalCommerce #DigitalTransformation

Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game? The franchise model is constantly evolving and procurement strategies are at the heart of it all. From traditional models that prioritize corporate control to co-operative models that put power back into franchisee hands, each approach comes with unique benefits and challenges. In our latest blog, we break down how these models compare, explore the procurement challenges they face, and see how marketplace solutions can offer a path forward for both. Featuring poignant insights from RSCS’s Larry Pethick, it's a must-read for anyone navigating the franchise procurement space. ?? Read the full blog here: https://lnkd.in/eUQ_DYwn #FranchiseProcurement #CoOperativeModels #TraditionalFranchising #MarketplaceSolutions #SupplyChainOptimization #McFadyenDigital #B2BCommerce

Global B2B ecommerce is set to skyrocket to $57.6 trillion by 2030 The #B2B #ecommerce landscape is experiencing explosive growth, with projections showing the market will reach an astounding $57.6 trillion by 2030. This rapid rise is fueled by shifting buyer expectations, the generational shift of decision-makers, and the increasing demand for seamless, personalized online experiences. ?? Download the white paper today and ensure your B2B ecommerce approach is future-ready: https://lnkd.in/e9PhZW32 Is your B2B ecommerce strategy ready to capitalize on this growth? "Transforming B2B Ecommerce for the Modern Buyer," dives deep into the key factors driving this transformation and offers actionable strategies to help you stay competitive in this evolving landscape. #B2BEcommerce #EcommerceGrowth #DigitalTransformation #Marketplace #B2BStrategy #WhitePaper

?? McFadyen Digital is headed to #B2BOnline Florida in Orlando, ready to help B2B brands master their digital transformation journey! ?? ? Join our experts— Adam Thibodeaux and Jeremy Blanford—as they represent McFadyen at the industry's top event for #B2B #Ecommerce and #Marketplace innovation. We’re here to empower businesses to navigate the digital space with confidence, making replatforming smoother and finding solutions tailored to their unique challenges. ? ?? Connect with our team to discover how McFadyen can support your brand’s transformation, helping you choose the best tools and strategies to streamline your journey toward unified commerce success. ? ?? Learn more: https://lnkd.in/eabPkzd2 ? #UnifiedCommerce #B2BTransformation #B2BInnovation #Replatforming

?? New Episode Alert: The Platform Disco Podcast ?? ? Join McFadyen Digital’s Alex Pesjak and Peter C. Evans, PhD as they sit down with Jesper Kildegaard Poulsen, Senior Director of Digital Ecosystems at Universal Robots A/S, for an in-depth discussion on “Platform Economy in Robotics: How #Cobots are Transforming Business Models.” ? ?? Watch/Listen here: https://lnkd.in/dTsXqFeN ? In this episode, we explore Universal Robots’ innovative approach, including: ? Leveraging local partnerships to lead in the cobot industry ? The unique advantages of cobots for safe, human-robot collaboration ? Moving from project-based to product-based solutions for small and medium-sized businesses ? Building a user-friendly ecosystem for partner-driven innovation ? Emerging trends in robotics, including the future of humanoid robots ? ?? Listen now to hear how Universal Robots is reshaping automation with accessible solutions that meet diverse industry needs. ? #PlatformDisco #UniversalRobots #Cobots #Automation #DigitalEcosystems #Innovation #Robotics #SMB #FutureOfWork

New White Paper: Transforming B2B Ecommerce for the Modern Buyer The #B2B #ecommerce landscape is evolving rapidly, driven by shifting buyer expectations and digital-native competitors raising the bar for efficiency and experience. Millennials and Gen Z now make up over half of B2B decision-makers, and they expect the same seamless, personalized experiences they receive as consumers. In our latest white paper, we explore the forces reshaping B2B ecommerce, including: - The generational shift in buyer expectations - How direct-to-consumer channels are transforming B2B strategies - The impact of pure-play digital competitors and the need for modernization ?? Download now: https://lnkd.in/e9PhZW32 We also dive into actionable strategies to help B2B companies bridge the gap, covering technology, staffing, and strategic approaches to create consumer-grade online experiences. #B2BEcommerce #DigitalTransformation #WhitePaper #EcommerceStrategy #ModernCommerce