McCann Worldgroup

That feeling when you create together and win together. ? McCann London’s own “G/Jems” (Gémina Gil Flores and Jemma Burgess) finding?that Peroni Nastro Azzurro brand vibe???

Great news! Multi-award winning, 2024 Cannes juror and esteemed creative leader – Nayaab Rais – has been promoted to the position of Executive Creative Director at FP7 McCann. Please join us in extending our sincerest congratulations to Nayaab, we are so proud of you! ? In this role, she will help drive the agency’s creative vision and its impact on business growth for clients. She will also join MCN | Middle East Communications Network’s Creative Leadership Council, responsible for elevating the creative product across MCN agencies and ensuring seamless collaboration across creativity, data, tech and media. ? #McCannWorldgroup #TruthWellTold

We are delighted to share that McCann Worldgroup, brilliantly led by McCann London has been appointed as Peroni Nastro Azzurro’s Global Agency of Record. From today, we will take on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets. On the appointment, Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together.” Javier Campopiano, Global CCO of McCann Worldgroup and McCann added “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.” And McCann London CEO Polly McMorrow said: “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand, but also drive its future growth across key markets, is a unique one. We can’t wait to get started.” Read the full story in Campaign UK hereL https://lnkd.in/e3hwgQeP and on LBBonline - Little Black Book: https://lnkd.in/eW9vPP9w #TruthWellTold #McCanners #PeroniNastroAzzurro

With back-to-school season in full swing, we are asking ourselves: how can we, as brands, help alleviate the stress that comes with modern day parenting? Our Truth Central study, the Truth About Modern Families, explores the culture of parents and families, how brands contribute to the pressures that parents face, and how they can relieve it.? ? The topic is more urgent than ever. Just last week the US Surgeon General, Dr. Vivek Murthy, declared parental stress a significant public health issue, stating, “The stress and mental health challenges faced by parents — just like?loneliness,?workplace well-being?and the?impact of social media on youth mental health?— aren’t always visible, but they can take a steep toll… [parents] need tangible support.”? ? How can brands play a positive role and support today’s parents? For starters, we found?found that brands that are helpful, humble and humorous connect best with modern families. To learn more about the findings, download the full study here:?https://lnkd.in/eQFe9MS ? (*https://lnkd.in/eAhE6Pim) ? #McCannWorldgroup #TruthWellTold #TruthAboutModernFamilies #BackToSchool

We are in awe of our teams around the world who have won SEVENTEEN The Gerety Awards this week, spanning 11 Categories, 10 clients, and 9 teams.?“A Holiday to Remember”?by Commonwealth//McCann for General Motors and Chevrolet alone took?home 7, making it one of the most awarded in this year’s competition. A huge round of applause for all who were involved with these amazing campaigns, and a big thank you to Gerety for honoring so much of our work. Gold: - A Holiday to Remember by Commonwealth//McCann for General Motors and Chevrolet (x2) - The Everyday Tactician by McCann London for Xbox - Aldidas by McCann Manchester for Aldi UK - Atomic by McCann New York for?Smirnoff ?Silver: - The Stage Zero Collection by McCann Canada for Love & Nudes - LIVE INSURANCE by MAPFRE by McCann Worldgroup Spain for MAPFRE - HARRASSMENT ADVISORY by WMcCann for L'Oréal Paris - ADLaM: An Alphabet to Preserve a Culture by McCann NY for Microsoft - A Holiday to Remember by Commonwealth McCann for General Motors and Chevrolet (x3) - Translators by McCann Detroit with Casanova//McCann and Weber Shandwick for U.S. Bank (x2) Bronze: - Selfless Shelves by FP7 McCann for Arla Foods/Puck - A Holiday to Remember by Commonwealth//McCann for General Motors and Chevrolet (x2)

We are so excited to introduce McCann London’s latest work for Xbox – the launch of their groundbreaking new ‘Xbox Adaptive Joystick’. The product?was unveiled?last?week at Gamescom, the world’s largest annual gaming event, showcasing Xbox's commitment to empowering every person on the planet to achieve more. Whether you play through chins, wrists, hands, and more, the Xbox Adaptive Joystick helps make gaming accessible to all. Watch this video to learn more about the Xbox Adaptive Joystick: https://lnkd.in/e-n3zH3E #McCannWorldgroup #TruthWellTold?

In her op-ed in ADWEEK this week, “A Call to Action for the Next Olympics and Beyond: Improve AAPI Representation,” our very own Global Chief Growth Officer, Michelle Tang, sheds light on the coverage, or lack thereof, of the AAPI community in this year’s Olympic Games. Michelle notes that, “9% of?Team USA… are of Asian Pacific heritage: 22 men and 29 women across 18 sports. And yet, not once were any of the Asian Pacific athletes featured during the entirety of the four-hour broadcast.” A shocking statistic that jolts us into action. We stand with the AAPI community and are so proud of Michelle for sharing her personal take and wisdom on this topic. To read the article, click here: https://lnkd.in/gbpeFfWM #McCannWorldgroup #TruthWellTold

We are excited to have been recognized (3x!) as the The International ANDY Awards Brave Brands Honorees. Our agency partnerships with Mastercard, Chick-fil-A Restaurants, and NotCo have been honored for creating work that continues to break barriers and exhibit bravery. ? Thank you to the Andy’s for this prestigious recognition, and a huge congrats to our teams at McCann New York, McCANN Poland, and MRM Chile! ? #McCannWorldgroup #TruthWellTold

We are excited to have 2 sessions in the running to be featured at SXSW 2025! Guided by fresh research from our Truth Central intelligence team, our sessions cover two timely topics affecting how brands interact with consumers today.?From now until August 18, you have a chance to vote. Session 1: From True Crime to Tarot: How to Engage Gen Z’s Loyalty This session explores Gen Z’s fluid relationship with truth and how brands can engage with Gen Z and tap into their uniquely high brand loyalty compared to other generations. To vote, click here:?https://lnkd.in/eYTz73TK Session 2: Now Every Brand Must Be an Escape Brand Discover how tapping into consumers' desire to prioritize personal well-being and enjoyment is a massive growth engine for brands. To vote, click here:?https://lnkd.in/eZugqucD Session 3: Midlife: A Missed Opportunity for Monetization Fear of midlife is an anxious lie spun to make women feel irrelevant and scared for the future. As Leslie Price of Gloria writes: “Don’t call it a midlife crisis, call it a jumping off point.” But where are all the brands? To vote, click here: https://lnkd.in/eTcY_3Ve #McCannWorldgroup #TruthWellTold #SXSW2025

We're thrilled that "ADLaM" for Microsoft by McCann New York and "Where to Settle" for Mastercard by McCANN Poland have been honored in Fast Company's Innovation by Design Awards for 2024! "ADLaM" was a winner in the Social Justice category, while "Where to Settle" won in the Finance category and was named one of 10 standout projects for Design of the Year. Thank you to Fast Company for recognized these important pieces of work and congratulations to our incredible teams and clients! ? For the full list of winners, click here: https://lnkd.in/ePbEBrST ? #McCannWorldgroup #TruthWellTold