McCann Worldgroup

The Xbox Adaptive?Joystick is officially out in the world! Xbox created the new addition to its adaptive controller lineup in partnership with?players?with disabilities?and accessibility experts?to ensure everyone can join in on the gaming fun—and it’s now available in the Microsoft Store. Our team in London is proud to have helped usher in XBOX’S latest innovation in making gaming accessible to all. When?everybody plays, we all win. #McCann #TruthWellTold McCann London Javier Campopiano

Surrender to your stupidity. ? Our Global Chief Creative Officer, Javier Campopiano, has a tip for flexing your creative muscles. ? #TruthWellTold

#1 Most Effective Campaign. #2 Most Effective Network. ? The WARC Effective 100 has recognized our big ideas with big impact.? ?? ADLaM, a powerful project to preserve the culture of the Fulani people of West Africa, topped the most effective campaigns list. Partnering with brothers Ibrahima and Abdoulaye Barry, who created the first written version of Pulaar, Microsoft and McCann New York digitized the language, making it accessible to 40 million speakers around the world.? ? Congrats also to McCann New York, McCann Gurgaon, McCann Lima, and McCann Canada (Toronto), who ranked in the top 50 most effective creative agencies, and to our colleagues?and clients?around the world who contributed to our 10 campaigns ranked in the top 100.? ? See here for the full list:?https://lnkd.in/gz848gP4 ? #TruthWellTold

Huge congrats to our teams in APAC who made a fantastic showing at #ADFEST2025 with sixteen awards across India, Australia, Singapore and China, for clients including Buckaroo, Tecno, Fujifilm Instax and ESAF Small Finance Bank. ? A special shout out to our teams in India, who earned the Grande Innova Lotus with Buckaroo for “Fit My Feet” and landed in the Top 5 on multiple Agency of the Year rankings. ? #TruthWellTold

Random acts of creativity. Connecting within the chaos.? ? Javier Campopiano, Global Chief Creative Officer of McCann and McCann Worldgroup, goes deep on what it takes to build a creative culture, maintain human connection and drive radical creativity with Nicola Kemp of Creativebrief. Read the full interview here:?https://lnkd.in/gAUuzjAP #TruthWellTold

Our Chief Diversity, Equity, and Inclusion Officer, Singleton Beato has a hidden talent. ? Her inner dancer comes out in her work every day. She leverages her creativity and sensitivity in driving “Conscious Inclusion,” our global DE&I philosophy that ensures inclusive behaviors are a given--not an afterthought--across the entire network.? ? #McCannWorldgroup #TruthWellTold

“Find the truth, and tell it well.” Daryl Lee breaks down the unfair advantage diversity brings to creativity in the latest On The Record podcast with Anup Oommen of Campaign Middle East.? ? Listen to the full podcast here:?https://lnkd.in/d4Cq49hr ? ?#TruthWellTold

We’ve done it again! For the second year in a row, McCann Worldgroup is on Fast Company’s Most Innovative Companies list, rising to No. 6 in the Advertising and Marketing sector. ?? Thanks to Fast Company for recognizing the power and importance of radical creativity and highlighting McCann London's “incredibly ambitious” work for Xbox – “The Everyday Tactician,” which supported the launch of the brand’s Football Manager 24 game last year. Through the launch campaign, we recruited gamer Nathan Owolabi to be the newest tactician for small English football club Bromley FC, leading to their best season ever, achieving?“an incredible result” in the words of Fast Company.? ? Our mantra of “Truth Well Told” has been around for more 100 years, yet it remains our beacon for creating innovative and impactful ideas for the world’s biggest brands. We’re proud and grateful for all our teams and clients around the world who make this honor possible. Read more here: https://lnkd.in/eDbsxZbf ? #TruthWellTold #McCannWorldgroup Javier Campopiano

The Italian Way?has arrived. Peroni Nastro Azzurro 0.0%’s latest creative campaign celebrates Italian passion and style, commencing with an opening film,?The Welcome Present,?starring Charles Leclerc and Lewis Hamilton. Directed by the brilliant Martin Werner, the creative is a toast to doing things?The Italian Way. For more on?The Italian Way, read an exclusive interview between Brittaney Kiefer and Peroni Nastro Azzurro's Global Brand Director, Carly Burford in ADWEEK here: https://lnkd.in/eHeK5MDT #McCann #TruthWellTold Asahi Beverages Javier Campopiano

We are excited to be in the top five networks in the WARC Creative 100! ? Three of our agencies were recognized in the top 15 worldwide, and seven campaigns from around the world made the top 100 – with two in the top 10 – a testament to the power of radical creativity and brand platforms rooted in Truth Well Told.? ? Congratulations to our amazing teams and clients!?View the full list of winners here:?https://lnkd.in/e7xxFqUC ? #McCannWorldgroup #TruthWellTold McCann London McCann New York McCANN Poland MRM MRM Chile MRM Brasil Javier Campopiano