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McCall Media

McCall Media

科技、信息和媒体

Fairhope，Alabama 1,126 位关注者

Full-service PR & marketing agency focused on assisting companies in industrial automation and robotics industries.

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关于我们

McCall Media turns the complex into the compelling. We share client stories from the factory floor, the machine shops, the makeshift boardrooms of startups, the R&D labs. We're a full-service boutique agency with 17 years of experience generating awareness and business opportunities for high tech companies. Since 2012 we've focused on the industrial automation and robotics industry; building an unrivaled, close network of editors and media outlets that we leverage for maximum client benefit. McCall Media can help you with PR and marketing content strategy and production including: ?? Press releases and media outreach: We'll draft releases and bylined thought leadership articles that cut to the chase, grab media attention, and see pick-up across wide media networks. ?? Video production: We'll storyboard, shoot, edit and pitch powerful customer testimonials; shorts for social media; reels for tradeshows, and much more. ?? Event management: McCall Media makes clients stand out at tradeshows and events. Our multi-channel approach includes formulating the speaker abstract that gets accepted by the event organizer, drafting the show presentation, organizing and facilitating press briefings and conferences, and producing the videos that attendees will watch on the shuttle bus monitors, in the tradeshow booth, and in their social media feeds. ?? Inbound communication: We excel in turning content into many different products; we blog, write newsletters, e-blasts, e-books and whitepapers. ?? Paid media campaigns: We know the industrial automation media landscape inside out and leverage this to identify successful marketing campaigns with publishers that we know deliver results. We will handle mapping of opportunities, budget flowcharts, asset creation for online and print advertising, and analytics reporting.

网站
www.mccallmedia.net
所属行业
科技、信息和媒体
规模
2-10 人
总部
Fairhope，Alabama
类型
自有
创立
2006

地点

  • 主要

    7190 Brodbeck Ln

    US，Alabama，Fairhope，36532

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动态

  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? Pitching broadcast media to cover an event can be nerve wracking at times: ?? You identify the assignment editors at the news desk ?? You send them the press release with a personal pitch ?? You follow up by phone to make sure they saw it and added it to their calendar of potential stories to pursue that day. Often, final decisions are not made until morning of event. ?? And then you wait... ?? Until you get the call as the event opens (and you're super busy facilitating other editors): "Hi this is CBS News, we'll stop by in 20 minutes, can you help us line up attendees and spokespeople we can speak with?" ??You quickly identify the attendees that can speak, quickly prep your spokesperson - and it's off to the races. ??When all of the above falls into place, it's a good day to be in PR, - but phew; the often not knowing until last minute is definitely the challenge we always need to be ready to embrace.

    查看Mette Hjermind McCall的档案
    Mette Hjermind McCall

    Founder and CEO at McCall Media | Directs PR and marketing strategies for robotics and industrial automation clients

    ??"More engagement from the operators and the people working at the factories, making their jobs easier and less risky." One of the responses The Hershey Company Senior Engineering Manager Arturo Laguna gave CBS News Detroit as he talked about the benefits of Universal Robots at the chocolate company. Laguna was one of hundreds of manufacturers at today's Collaborate event in Novi, MI., checking out where they will deploy cobots next. We were booked back to back with media briefings, and I was so delighted to see media joining us from near and far to report on our first cobot event on this magnitude. ?? For the full CBS segment, check out link in comments, incl. interview with UR's VP of Sales, Americas, Jonathan Sbert, cameos of Pro Spot International, Inc. Hirebotics Magswitch Technologies Robotiq Enabled Robotics Mobile Industrial Robots OnRobot Michigan Manufacturing Technology Center SMW Autoblok Group Flex-Line Automation, Inc. ONExia Inc Piab - A brand by Piab Group ??

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  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? Dirty, Dull, Dangerous. ?? The '3D jobs' that cobots excel at. This job is high on the Dangerous scale; Before the UR20 cobots took over the fastening of brackets on skyscraper facades, workers had to rappel down the side of buildings, hundreds of feet in the air. Thanks to Raise Robotics that daunting job is no longer necessary for humans to endeavor. ?? - Read all about it in our new case study ??

    查看Universal Robots的组织主页
    Universal Robots

    292,882 位关注者

    ??? Revolutionizing construction: meet Raise Robotics ??? Raise Robotics is leveraging UR20's increased IP rating to work in extreme environments such as outdoor in the rain, wind, and dust. Their innovative system takes on high-risk tasks, such as installing glass fa?ade brackets on skyscrapers, making work safer and more efficient. Read the full story here: https://urrobots.com/iIS Key Benefits: ?? Increased IP rating. ?? 3X labor multiplier for enhanced efficiency. ?? ROI achieved in just one 13-floor project. ?? Real-time data for precise and consistent installations. "The UR20 arms are compact, power-efficient, and durable enough to withstand harsh construction site conditions. This technology is not just improving safety—it's transforming how we build," says Raise Robotics Co-founder, Gary Chen. #construction #innovation #automation #cobots #UniversalRobots #RaiseRobotics

  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? 2024 was one for the books! ??

    查看Mette Hjermind McCall的档案
    Mette Hjermind McCall

    Founder and CEO at McCall Media | Directs PR and marketing strategies for robotics and industrial automation clients

    ?? One of my favorite pages in our annual photo book of highlights is the page showing all the awesome times had in McCall Media?? ?? 2024 did not disappoint; we pitched, booked, and facilitated more than 75 press briefings with ROEQ - Robotic Equipment , Universal Robots , Olis Robotics , OnRobot and Güdel Group at MODEX, Automate, IMTS and FABTECH. ?? We grew the business as we added Sonair , Güdel Group and proem to the client portfolio, expanding into 3D ultrasonic sensors, robotic track solutions and AI platforms for open science. ?? We crisscrossed America from San Francisco to Dallas, Pennsylvania, Indiana and New York in pursuit of compelling video narratives, sharing customer insights on the transformative changes delivered by cobots. ??? On the web front, I finally overcame years of procrastination and gave mccallmedia.net a massive overhaul - check it out :-) ?? As my many self-employed friends can attest, running your own business is not something you easily take a break from. It's an overwhelming juggle at times, but it's also pure joy when a client tells you they saw an uptick in business after a media campaign, or landed an investor that believed in their company after seeing them covered in the press. ?? I hope 2025 will continue to bring an abundance of joyous moments, working with so many phenomenal colleagues and clients. - I wish you all a happy and prosperous 2025!

  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? Stories like these is why we do what we do! "Cobots in the classroom" is now a major trend nationwide - and for good reason. All stats show that students earning a Universal Robots certificate get a significant career boost. Stay tuned for our case study on this ??

    查看Mette Hjermind McCall的档案
    Mette Hjermind McCall

    Founder and CEO at McCall Media | Directs PR and marketing strategies for robotics and industrial automation clients

    ?? The excitement and joy I witnessed this week with students programming Universal Robots at Dallas College was simply infectious. You cannot help but feel optimistic about the future when you hear first-hand how the cobots pave the way for job offers even before students finish their course work. ?? Really looking forward to telling that story.?? ?? Working with Wisconsin-based Ian Storck ?? meant not only top-notch camera work, it was also a chance to introduce him to the famous Southern Bucc-ee's! - It did not disappoint. ?? (IYKYK). Stephanie Kobayashi John Leak Vincent Chavy Corey Adams MBA Aaron Paul Advanced Technologies Consultants

  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? How do autonomous mobile robots safely navigate around? Did you ever think a technology known from bats ?? - could have anything to do with it? ?? In this brilliant Forbes article Jennifer Kite-Powell explores how Sonair's 3D ultrasound sensor transforms a mobile robot's spatial awareness from 2D to 3D, offering improved safety performance over traditional laser sensors such as expensive LiDAR - at a fraction of the cost. ?? ?? We look forward to continue working with Sonair, sharing their story on a technology where AI, machine learning, and automation truly converge. ?? MiNaLab - Microsystems and Nanotechnology Tor Odland Knut Sandven Emmet Cole https://lnkd.in/gkDrSS9B

  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    "This is going to make my integrators unstoppable" Olis Robotics' Bill Ordakowski shares insights in engineering.com on Olis' new PLC capabilities that now enables remote monitoring, diagnostics and debugging of not just the robot arm but the entire industrial cell. Find article links in comments and come see them at Universal Robots' IMTS booth # N236131 next week! #IMTS2024 #robotics #errorrecovery #diagnostics #industrialautomation #downtime #PLCs #industrialcontrols

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  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? What's one of the biggest bottlenecks in construction? Drywall finishing. Fortunately Canvas has a robot for this tedious, hard-to-staff task - now in an updated, all-wheel version for compact spaces. Come see the reveal of the 1200CX model at Canvas' Demo Day, September 12 in San Francisco! ?? At Demo Day, attendees will: ?? Experience the 1200CX in action, demonstrating how the compact footprint opens up commercial and multifamily residential projects with tight spaces. ?? Learn about Canvas’ software upgrades including productivity enhancements, finish optimization, and Over the Air updates. ?? Get a feel for how these advances make it easy to run onsite robotics. Attending is free :-) Sign up through link in comments! ?? #proptech #construction #robotics #cobots #automation Universal Robots

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  • 查看McCall Media的组织主页
    McCall Media

    1,126 位关注者

    ?? "I wish they did these Cobot Walks for the press too." A remark from an editor witnessing Universal Robots' popular Cobot Walks at the Automate Show earlier this year. We listened - and now we do! ?? ?? At IMTS next week, we will introduce the most newsworthy, exciting partners during a 45 min tour around McCormick Place, if you're a member of the media, this is a must-attend event! Tours depart from Universal Robots' booth N# 236131 at 4:00pm Monday and Wednesday - find all details and sign up through link in comments ?? #IMTS2024 #robotics #automation #mfg #cobots

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