MBE Group

B2C content marketing is evolving faster than ever and B2C marketing varies greatly based on your type of business. Whether you run an e-commerce brand or a local shop, making your business stand out in a digital landscape where consumers are constantly flooded by ads and content can be challenging. The key is a content strategy built for engagement. In our blog, we break down the differences between B2C and B2B marketing and share tips to help you stay ahead in a competitive market. Read more: https://bit.ly/3DRdECD

Tune in as Nora and Heather tackle your some of our listener’s burning questions, including what to do after setting your strategy and how to build authority with SEO. Click the link below to listen to the full episode and dive into SEO, content optimization for AI tools and strategies for creating stronger content! Spotify: https://lnkd.in/g3sQH7bF Apple: https://lnkd.in/gb2-s_8c

Social media trends are ever changing and as marketers, it's important that we keep up with current trends. In 2025, Sprout Social, Inc. researchers found that 36% of D2C companies plan to increase their social budget as brands are now prioritizing brand awareness over web-traffic or sales. Instagram is now the most used channel with 25% of brands posting 1-2 times per week on the platform. Reevaluating your social media strategy yearly is crucial in ensuring you're getting the most bang out of your buck. Looking to spruce up your social media? Let's talk! https://bit.ly/2Yij2pp

For International Women's Day, we asked our team "to be a woman is to be..."

As part of our recent growth, we’re bringing an incredible podcast into the fold—delivering insights, stories and conversations you won’t want to miss. Stay tuned for more and in the meantime, check out the podcast episode discussing the acquisition here: https://spoti.fi/4itwdLE

Cheers to Wade on four incredible years with MBE Group! ?? As our creative director, he wears many hats, bringing fresh ideas, passion and boundless creativity to every project. His vision keeps us inspired and pushes our work to new heights. We appreciate everything you do, Wade—here’s to many more!

What do your visuals say about your brand? In what ways might you need to make adjustments? Learn more in A Guide to Color Selection article here: https://bit.ly/4b4bVpC

In our latest blog, we explore how choosing the right color can evoke emotions, influence perception and strengthen your brand’s message. Want to create urgency? Go bold with red. ?? Highlight eco-friendliness? Green is your go-to. ?? Looking to spark innovation? Electric blue or orange signals energy and excitement. ?? ?? Not sure which color resonates with your audience? Start by asking them through surveys or user experience feedback. Discover the science behind color and how it can elevate your marketing strategy—read the full blog here: https://bit.ly/4b4bVpC

WE WANT TO KNOW ??

Today, we raise a toast to Gloria, celebrating 19 years and Gretchen, celebrating three years at MBE Group! ?? We don't know what we would do without Gloria's talent, resilience and adaptability and Gretchen's passion, teamwork and positivity. We are grateful for the unique qualities you both bring to our company, and we are lucky to have you on our team!