Maze

It’s here: The Future of User Research Report 2025. We surveyed 800 product professionals—with industry experts from Broadcom, Cisco, GoodRx, Simplii Financial, and Twilio—to explore trends, insights, and how user research informs decision-making across organizations: ?? The pressure is on to be more user-centric, with 55% of product teams reporting a surge in demand for user research. ?? AI for UX is on the rise, with two-out-of-three researchers now automating manual workflows. ?? When research is a core part of strategy, everybody wins. Organizations that use research to inform business and product decisions report a 3X boost in revenue growth and user retention. Download the full report: https://lnkd.in/efvRwriR The future belongs to teams that prioritize learning from users as fast as they build—ensuring their products aren’t just first to market, but first to meet user needs.

Excited to announce Maze as our sponsor for UXinsight Festival 2025! Maze is the leading user research platform that makes products work for people. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision. Ready to build customer-centric products? Drop by Maze's booth and meet some of the team, including Freya McCann and Stephanie Robinson, for inside scoop on this year’s industry trends, AI, and more! #UXResearch #UXR #UXinsightFestival

The dos and don’ts of participant recruitment ?? Recruiting the right users is an important process of any UX research study—it gives you access to the insights that drive data-backed decisions. So, how do you find the right people? Our latest guide dives into everything you need to know about recruiting the ideal research participants for your next UX study, including: ?? Finding the right testers for your research? ?? Effective methods to recruit research participants ?? Recruitment tools to fast-track user testing Read the complete guide: https://lnkd.in/eUyMCZYr

Introducing real-time usage tracking! ?? You can now monitor study and recruitment credit consumption across your organization directly from Maze—giving you the insights needed to manage your research resources effectively. Our Senior Product Manager, Jane Davis, walks through what’s new: ?? Make strategic decisions with team insights ?? Plan your research budget with clear metrics ?? Monitor study and recruitment credit consumption Exclusive to Business and Organization plans: https://lnkd.in/ep3JizSe

Not all research starts from scratch. ?? Secondary research is a go-to method for researchers who need reliable information—and fast. It’s often used as a starting point before deciding whether other methods like primary research are needed. When to use secondary research: ? You need cost-effective insights ? You’re in the early stages of a research plan ? You need historical or large-scale data ? You’re benchmarking against competitors ? Your research doesn’t require firsthand data When secondary research may not be enough: ? If your research question requires original data ? If sources are outdated, biased, or lack relevance ? If datasets don’t align with your audience or objectives Here’s everything you need to know about secondary research: https://lnkd.in/ec2ghwNy

Join us today for our live product workshop! ?????

What skills are most valuable to researchers? In last week’s webinar, our in-house experts discussed this year’s industry trends and insights. When asked about the skills needed in the coming years, our Senior Product Researcher, Matthieu D., shared: “The best researcher is someone who is a good communicator.” When you can advocate for your users, balance business needs, and understand technical constraints, you can create solutions that benefit everyone. It’s about advocating for your users, bridging gaps between perspectives, and speaking the language to get stakeholder buy-in. What other skills do you think are helpful to researchers? ??

Content testing for UX? Here are eight content testing methods, each designed for specific UX research objectives: 1?? Task-based usability testing 2?? Cloze testing 3?? Card sorting 4?? Highlight testing 5?? Five-second testing 6?? Preference testing 7?? A/B testing 8?? Readability testing Here’s everything you need to know: https://lnkd.in/e4Mv29mv Choosing the right content testing method makes all the difference in getting data-backed, game-changing insights for your content.

58% of product teams now use AI—but for what? As part of our annual report, we asked participants how they use AI tools in their user research studies. Here’s what we found: ?? Analyzing user research data (74%) ?? Transcription (58%) ?? Generating research questions (54%) ?? Planning and drafting research studies (50%) AI is becoming a co-pilot as teams automate the most time-intensive tasks. But while AI can help us do more faster, the human element is irreplaceable. So, a question for our community: How can we best integrate AI into our research processes while maintaining the depth and rigor of human analysis?

Want to see Maze in action? We’ve got you covered. In our upcoming live workshop, we’ll showcase how our platform empowers teams to build the right products faster, from problem discovery to solution validation and beyond. ??? Date: March 25, 2025 ?? Time: 11 AM ET / 5 PM CT ??? Hosts: Sarah Kublanow and Jackie E. Register today: https://lnkd.in/eS5c5HPQ