Max Revenue

When you rip a $50k deal from rival agency:

Tired of cold calling? Want to build a massive book of business without ever dialing a number? Good news. We’ve cracked the code. Here’s the foolproof strategy: 1. Be Born Into Agency Royalty The best way to build a book of business is to inherit one. Choose parents who own a successful agency. (If you messed this up, that’s on you.) 2. Find a Mentor and Brown-Nose Like Crazy Identify a rainmaker in your agency and become their biggest fan. Laugh at all their jokes. Offer to get their coffee. Learn their Starbucks order before they ask. Eventually, they might throw you a few scraps (a.k.a. “house accounts”). 3. Marry into an Insurance Dynasty If your parents failed you (see point #1), don’t worry. You can still marry into money. Attend insurance conferences, identify heirs to large books of business, and turn on the charm. (Bonus points if they don’t sign a prenup.) 4. Outlive the Boomers If none of the above work, just wait. Eventually, the older agents will retire or die, and you’ll get their clients. (Patience is a prospecting strategy, right?) OR… You could just start knocking on doors. But that would be crazy.

The #1 way to defend your accounts is: Pre-Renewal Strategy Meetings. 150 days out, sit down with your client and go over these 4 items: #1. Update on what’s going on in the market #2. Review last year’s marketing report #3. Lay out your game plan for this year’s renewal #4. Revisit your value prop and why they hired you The best offense is good defense.

Want to start building authority on LinkedIn? You only need these 3 types of content: 1. Educational – Teach them something useful You don’t have to be a walking encyclopedia. Just break things down in a way they can actually understand. “What every contractor needs to know about general liability” “Why ‘full coverage’ isn’t what you think” “Three ways roofers can avoid costly workers’ comp claims” Make your audience feel smarter, and they’ll keep coming back for more. 2. Engagement – Be a real human Nobody wants to follow a walking, talking insurance brochure. People connect with stories, humor, and personality. So be a human. - Share a crazy personal story - Show what your day actually looks like - Post about the interesting stories lines in your life Insurance isn’t exciting. But your content can be. 3. Social Proof – Show, don’t tell Telling people you’re a great agent is one thing. Showing proof is another. Let your results do the talking. - Screenshot a client’s thank you message - Share a case study of a client who avoided disaster because of you - Share a case study of someone who didn't take your advice and flopped Nothing builds trust faster than proof that you actually know what you’re doing. LinkedIn's not great at lead gen. But it's great at conversion. Adjust expectations. Use accordingly.

You know what separates the killers from everybody else? They do the work anyway. Not because they have superhuman discipline. Not because they're wired differently. Not because they're naturally gifted. But because they made a decision. A decision to show up. A decision to play the long game. A decision to push through the crap. The truth is, the insurance game rewards those who endure. Not the luckiest. Not the smartest. Not the best looking. The ones who win are the ones who show the eff up. So if you’re struggling today, remember: Your next breakthrough is hidden behind the work you don’t want to do. Your future success depends on today’s effort. And the only way out is through. Keep dialing. Keep fighting. Keep pushing. You’ve got this.

Most producers struggle with cold calling because they focus on selling. Selling is hard. Selling feels pushy. Selling gets you rejected. But what if you stopped selling and started sorting? Instead of trying to “convince” every prospect, your goal is to find the ones who need help. Think of it like a deck of cards: Your job is to flip through and find the aces. No attachment. No emotion. Just sorting. If they’re interested, they’ll engage. If not, you move on. No pressure. No convincing. Top producers aren’t the best at selling. They’re the best at sorting (qualifying). Start sorting, and you’ll start winning. … ?? Are you struggling to book meetings through cold outbound? ???? Reply “SORT” and I’ll send you a free breakdown of the exact call script we use.

Let’s finish the week strong.??

Soft markets make soft producers. They enable laziness. They turn deals into layups. They allow weak producers to survive. Hard markets make hard producers. They expose the lazy. They reward the relentless. They create the next class of killers. If you know how to actually help businesses? Now is your time. Go forth and conquer. … ????All Aboard The Pirate Ship: https://lnkd.in/gw4WZKa6

The 1-1-1 prospecting framework for Noob Producers in Year One: Pick 1 method of prospecting: - Cold calls - Drop-ins - Whatever Pick 1 industry to serve: - Contractors - Manufacturing - Doesn’t matter Do it for 1 year: - No jumping around - No shiny objects - Just reps Do this and I guarantee you’ll be 1,000 miles ahead of your fellow cube-mates. Simple scales. Fancy fails.

LFG ??