Mavern Media

Excited to be kicking off Digiday’s Media Buying Summit! We look forward to connecting with industry leaders, discussing the future of programmatic, and showcasing how Mavern Media is driving performance through curated inventory and #AI-driven optimization. Let’s make it a great event! # #Programmatic #CTV #Curation Kyle Kuchera

Is all "Premium" Inventory actually Premium? In #programmatic and #CTV advertising, “premium” gets thrown around a lot, but too often it’s just a label and not a reality. The truth? Many advertisers end up paying inflated prices for low-quality, resold, or MFA content that delivers little to no value. Its time we cut through the noise. Our #AI-driven SignalTap platform ensures brands get real, high-performing inventory, not just whatever’s available. We filter out junk, eliminate unnecessary middlemen, and drive better transparency, better pricing, and better results. If you're still buying blind in CTV or programmatic, it's time to rethink your strategy. Let’s talk. #programmaticadvertising #SPO #adtech #digitalads #curation https://lnkd.in/eKz6ypCX

We look forward to seeing everyone at this weeks Digiday Media Buying Summit in Nashville, TN (March 12-14). Our own Michael Burns and Kyle Kuchera will be there, ready to connect, talk shop, and dive into the future of #programmatic, #mediabuying, and #AI driven optimization with our own SignalTap. See you all soon! #digitalads #media #ctv #digitaladvertising

???????????????????????? ???? ?????????????? ???????????????? ???? Seb Joseph and Digiday's latest article highlights a shift that’s long overdue. Marketers are realizing that chasing low fees hasn’t fixed anything, it’s actually only led to murky supply chains, wasted spend, and intermediaries pocketing the margins. At Mavern Media, we’ve built our approach around ?????????????? ?????? ???????????????????????? from day one. Today, brands like Mars Wrigley, The Coca-Cola Company, and agencies like VaynerMedia and Omnicom are now demanding ????????????, ?????????????? ?????????????????? ?????? ???????????????? ?????? ????????????????????????????. Thankfully that’s exactly what our curated PMPs and SignalTap’s technology deliver. The CTV problem called out in this article (resellers inflating costs and redundant auctions), is another area we’re continuously working to solve. SignalTap is ???????????????? ???? ?????? ???????????? ???? ?????????????????????? ????????????, ????????-?????????????? ?????????????????? and ?????????????? ?????? ??????????. This isn’t just about lowering fees. It’s about making sure ad dollars actually work. As we like to say, make the dollars make sense! The industry is finally catching on. #programmatic #CTV #SPO #curation #programmaticads #digitalads https://lnkd.in/gHb6V6GZ

Curation is the Future of Programmatic…Here’s How Mavern Media is Leading the Way. Digiday’s Seb Joseph recently covered a bold prediction from Index Exchange CEO Andrew Casale: Curation is the biggest shake-up in #programmatic since header bidding, maybe even bigger. While header bidding transformed auction dynamics, curation is shifting how ad dollars move through the ecosystem, giving more control to the sell-side and unlocking premium inventory that was previously throttled by DSPs. At Mavern Media, we’ve been building for this shift all along. Our proprietary SignalTap technology powers curated PMPs that deliver: ? Better control over inventory selection. We optimize supply paths so advertisers get access to high-quality, high-performing media. ? Smarter targeting through AI-powered contextual curation. We surface the best placements for advertisers, driving stronger performance. Casale and others in ad tech recognize the massive potential of curation, but advertisers and publishers still have questions, will it increase transparency? Will it deliver better results? We’ve got some answers: It already is. Mavern Media is helping brands and agencies harness the power of curation today. Let’s talk about how we can help you navigate the future of programmatic. Be sure to read the full Digiday article by Seb Joseph below #programmatic #curation #advertising #digiday #AI #ctv #digitalads https://lnkd.in/e3K5gz_V

???????? ?????????????? ???? ??????????. ?????????? ?????????????? ?????? ???????? ???????????????? ????????. For awhile now at Mavern Media, we’ve been focused on driving innovation through building ??????????????????, a team effort led by our CTO Matthew Barrett, to solve one of the biggest problems in programmatic advertising: ???????????????? ?????? ???????? ???? ?????? ?????????? ??????????, ???? ?????? ?????????? ????????, ???? ?????????? ???? ?????? ?????????? ????????????????, without wasting budget on irrelevant or low-quality inventory. ???????? ?????????? ?????????????????? ??????????????????? ? ????-???????????? ???????????????????? ?????????????????? – We analyze 72M+ pages to match ads with content that actually fits. ? ???? ???????? ???????????? ?????????????? ?????????????? – Our machine learning models understand topics, not just words. ? ?????????????? ???????? ???????????????? – We filter out low-value, made-for-advertising (MFA) sites and place ads on real, engaging content. ? ?????????? ???????????????????????? – SignalTap learns from campaign data in real-time, making adjustments for better performance and higher ROI. ? ??????????????-?????????? ?????????????????? – No cookies, no tracking—just smart, contextual ad placement that works. ?????? ???????? ???????? ????????????? Because bad placements kill performance. Ads on the wrong sites lead to ?????? ????????????????????, ???????????? ??????????, ?????? ???????????????????? ??????????????????????. SignalTap fixes that by ???????????????????????? ??????????????????, ??????????????????????, ?????? ?????????? ????????????. If you’re still ???????????????? ?????????? ???????? ?????? ???????? ???????? ????, it’s time for an upgrade. Let’s talk. #adtech #programmaticadvertising #contextualtargeting #AI #curation #innovation #digitaladvertising #ctv https://lnkd.in/eHn7QBE9

March Madness & #CTV: The Smart Play for Advertisers March Madness isn’t just a tournament—it’s a ????????-?????????????????? ???????????? where fans are locked in, emotionally engaged, and watching across multiple screens. But simply throwing ad dollars at live sports inventory won’t cut it. ???????????????????? ???????????????????????? – Know where your ads are running and demand platform-level reporting. ?????????????? ?????????????????? – Avoid oversaturation with cross-device frequency capping. ?????? ??????????-?????????? ?????????????????????? – Capture CTV-exposed users across web and display to measure impact. ?????????????????? ???????????? ?????????????? – Work with partners that have access to both publisher-direct and multiple SSPs. Smart advertisers don’t just buy inventory—they curate the right inventory. Ready to optimize your March Madness strategy? Let’s talk. #programmaticadvertising #marchmadness #adtech #mediabuying #curation #livesports https://lnkd.in/ehysg5Yu

Mavern Media is excited to announce that we will be attending the upcoming Digiday Media Buying Summit in Nashville, TN (March 12-14)! We are also a proud sponsor of this amazing event, and look forward to seeing everyone there. Our CEO Michael Burns and President Kyle Kuchera will be there, ready to connect, talk shop, and dive into the future of #programmatic, media buying, and AI driven optimization with our own SignalTap. If you're attending, let’s chat—whether it's about #SPO, #curation, or optimizing PMPs for better performance. See you in Music City! #MavernMedia #DigiDaySummit #Programmatic #MediaBuying #SPO #CuratedPMPs

Ad fraud. Brand safety. Transparency. These aren't just buzzwords—they're critical components of a trustworthy ad ecosystem. Recent findings from Adalytics have brought renewed attention to the importance of safeguarding inventory from harmful, low-quality, and even illegal content. At Mavern Media, we take this responsibility seriously. Our latest article dives into the challenges the industry faces and the steps we're taking to protect our clients' investments. We break down how advanced tools like SignalTap analyze content at the URL level, ensuring ads appear in contextually relevant and brand-safe environments. Shoutout to Adalytics and Check My Ads Institute Ads for pushing the conversation forward on ad quality. It's on all of us to build a safer, more transparent digital landscape. #programmaticadvertising #adtech #brandsafety #transparency #curation Kyle Kuchera Noah Held Google DoubleVerify https://lnkd.in/eByrjaHV

???????? ?????????? ???????? ?????????? ?????????????? ?????? $???? ?????????? ??????? ????????'?? ??????. Super Bowl ads cost $????—but smart brands know they don’t need in-game airtime to reach Super Bowl fans. The reality? The Super Bowl is a ??????????-???????? ???????????????????? ???????????? where fans are researching bets, planning parties, and consuming content across multiple screens. With ????-?????????????? ???????????????????? ??????????????????, brands can connect with engaged audiences ????????????, ????????????, ?????? ?????????? ?????? ????????—without breaking the bank. SignalTap pinpoints real-time engagement, ensuring advertisers reach ????????-???????????? ?????????????????? when and where it matters most. Rather than fighting for a single, high-cost ad slot, leverage ??????, ??????????????, ?????? ?????????????? ?????????????????? to target Super Bowl fans at scale—for a fraction of the cost. ???????? ???? ???????????????? ???????? ?????????? ???????????? ?????????? ???????????????? ????????????? ??????’?? ????????. #ctvadvertising #programmatic #curation #CTV #curation https://lnkd.in/ethTA3QQ