Maven Advisory

Think your job is done once the contract’s signed? Think again. A shiny new deal can still fade fast if you don’t keep your FI partner excited and engaged. Having a solid product is only part of the equation. Ongoing support helps everyone stay excited and engaged. ?Co-Marketing Wins: Help them promote your joint offering. Marketing resources, social graphics, and shared events go a long way. ?Staff Training: Provide simple guides and quick training sessions, so their team is prepared to roll it out. ?Build Trust: Show that you’re more than a one-and-done vendor, you’re a partner in their success. Offer more than a signed agreement. Show genuine investment in the FI’s success. When they win, you win. #MavenAdvisory

Founders, if you’re stuck trying to guess which FI will “get” your product, this might help. ?? Picking the right partner isn’t a guessing game. You need to: 1?? Define Your Ideal Partner Profile: Does a credit union’s member-centric model resonate with your product? Or do you need a national bank’s massive customer base? 2?? Assess Culture & Readiness: Yes, banks have cultures too—some are nimble and tech-friendly, others have a 400-page due diligence questionnaire. 3?? Prepare to Demonstrate Value: Show them how your solution integrates seamlessly into their existing tech stack and makes everyone’s life easier. ?? Not sure where to start? Let me know in the comments or send a DM. I’m here to help you zero in on the right FI for your Fintech. #FintechFounders #MavenAdvisory

2025 is demanding more from startups. A strong, adaptable GTM strategy is the difference between thriving and surviving. ?? Purpose-driven impact. ?? Scalable growth. ?? Global reach, local focus. ?? Data + AI-powered decisions. Is your go-to-market strategy ready for what’s next? Let’s discuss. ?? #Startups2025 #GoToMarket #Entrepreneurship #Fintech #GrowthStrategies