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?? You’ve gotta know when to hold ‘em, know when to fold ‘em, and most importantly, know when to pivot. ?? In my conversation with Nigel Eccles, co-founder of FanDuel, we talk about why the most successful companies often have to change course to make it big. Nigel shares how his own pivots, from prediction markets to fantasy sports, led to building a billion-dollar business. Our conversation goes deep into lessons learned from his journey and the critical pivots that shaped his path. Key Insights: ?? The power of probability – How Nigel’s background in mathematics shaped his approach to business. ?? Pivoting to success – Why most successful startups, including FanDuel, pivot and the signs to look for in your own business. ?? Focus on the right customer – Nigel’s insight on identifying a narrow, passionate demographic for your product’s early success. Have you ever had to pivot your business strategy to find the right product-market fit? I’d love to hear about your experience in the comments. ?? Catch the full episode here: https://lnkd.in/d5UgU_Jb And don’t forget to subscribe to Growth@Scale for more conversations with industry leaders. #GrowthMarketing #Entrepreneurship #Podcast #StartupLife #FantasySports

"You look at the landscape and you get a feel for OK, there's some white space over here in this quadrant and that's where you can start to really hone in on that unique value prop." Here's a little preview of tomorrow's episode of Growth@Scale with Lindsey Dillon, VP of Marketing at Harness. Lindsey and I have a great conversation about product marketing and how getting audience feedback can feel like a cheat code for unlocking growth. Subscribe to Growth@Scale now to make sure you don't miss it. Spotify: https://hubs.ly/Q02GshB60 Apple Podcasts: https://hubs.ly/Q02GshXY0

Have you ever considered creating a user manual for each member of your team? Lindsey Dillon has, and her impressive product marketing background proves she might be on to something. In this episode of Growth@Scale, Lindsey and I break down strategies to deliver product marketing success. This episode is packed with stories, advice for designing customer experiences and thoughts on where product marketing is headed next.? Huge shout out to Lindsey for coming on the pod!? Tune in to listen to the full episode here: https://lnkd.in/g4iFvie2 ??#ProductMarketing #MarketingTips #MarketingStrategy #CustomerFeedback

Words With Friends, Social City!, Horizon/Metaverse… What do these have in common? Why, this week’s Growth@Scale guest, mobile gaming extraordinaire Joshua Lu. In this episode, Josh and I talk about how to construct a successful cross-collaborative team and build powerful mobile gaming experiences. Josh also shares invaluable advice for aspiring game creators and highlights the incredible work of the Speedrun program in supporting early-stage gaming startups. This episode is packed with great stories, advice, and predictions for the future of gaming. Huge thanks to Josh for joining me and for making this episode happen. Tune in to the full episode here: https://lnkd.in/ge3g7DKy #Gaming #MobileGaming #AI #Growth #Speedrun #GameDevelopment #Podcast

Working at Red Bull gave me a front row seat to a masterclass in building brand exclusivity and value. Our approach didn’t just elevate the brand–it defined it, creating a larger than life aura that drew in thrill-seeking athletes, exhausted college students, and a broader consumer market into a sphere of prestige, aspiration, and high-energy. Exclusivity remains a strategic cornerstone that continues to amplify Red Bull's value and desirability. Maintaining an elite brand image is no walk in the park. Red Bull was faced with the task of enforcing strict brand guidelines across every touchpoint and until they acquired a soccer team, the only people in the world they would allow to wear their iconic “Bull and Suns” logo were street teams and sponsored athletes. Balancing sponsorships and partnerships to avoid brand dilution required relentless effort and precision. Red Bull's response to these challenges was a valuable lesson in brand management. They instituted rigorous training programs and communication strategies to ensure every stakeholder, from the street team to the boardroom, was aligned with their brand ethos. Continuous monitoring and enforcement were pivotal in sustaining their brand’s consistency and exclusivity, even and especially when it was hard to do so We scrutinized every partnership and sponsorship decision, ensuring it aligned with our values. Was it all worth it? You bet your wiiings it was. Red Bull has managed to carve out a place for itself in culture that’s lasted over 20 years and is now the #3 most consumed soda beverages in the world, ahead of Pepsi and behind Coke and Diet Coke respectively! From skating down mountains of ice, to jumping out of a spaceship and landing safely on earth, Red Bull’s journey is a reminder of the power of strategic exclusivity in building a world-class brand. Have you ever seen a brand’s exclusivity policy backfire? What happened? ?? #BrandManagement #MarketingStrategy #BrandExclusivity #RedBull #MarketingInsights #BrandLoyalty