It’s our birthday week!! 94 years old, but still feeling 35! Go ahead and buy yourself a new outfit (maurices, obviously) and join us in our celebrations ?? ?? ??
The Power of Heritage This week, maurices celebrates an incredible milestone: 94 years in business! Our legacy and heritage are not just stories of the past, but powerful foundations that will continue to shape our future. In 1931, during the heart of the Great Depression, E. Maurice Labovitz opened a single store in downtown Duluth. He promised that the store would offer "more of the best fashion," provide exceptional service, and give back to the community. Today, we have stores in over 850 hometowns and serve customers at maurices.com. These pillars—style, service, and community—define our incredible brand. Having been at maurices for nearly 40 years, I am deeply aware that I stand on the shoulders of giants who came before me. I honor their legacies by focusing on the foundation they established, particularly our value of People First. I often remind our associates: We are a people business. We don't just sell clothes—for our customers, maurices feels like a trusted friend. We are not just a place to work—for our 8,000 associates, maurices allows them to pursue their passions. The fundamental reason we've been around for 94 years is simple: we start with people! This week, we are not just celebrating the past but also acknowledging the present and envisioning the future. I am incredibly confident in our business and turnaround, especially given our recent successes. We will continue to uphold the values that have shaped our success while embracing new opportunities and pushing forward. I want to acknowledge the entire maurices team, who carry the torch of our heritage with pride and determination, ensuring that our story continues to inspire and empower generations to come. #maurices #workwhereyoulove #94years #legacycompany