Mather

Last week in Amsterdam, industry leaders gathered for?INMA’s Media Subscriptions Summit, sparking powerful discussions on the future of digital subscriptions. Here are just a few of the standout themes: ?? From Transactions to Trust: Why Audience Needs Come First ?? Intelligent Paywalls > Static Models: The Future of Revenue Growth ?? Smart Pricing, Stronger Retention: Finding the Perfect Balance Additionally, our very own Peter Doucette and Darya Ushakova from The Philadelphia Inquirer delivered a value-packed seminar, highlighting the strategy that boosted the publisher's digital subscription performance.??? Missed it? No worries—we’ve rounded up the top takeaways for you. Check them out below!??? A big thanks to Grzegorz Piechota and the International News Media Association (INMA) team for having us!

How are today’s media leaders powering reader retention and subscription growth???? At this year’s Mather Symposium, three industry leaders, Tyler Pisani MBA, MPR of The Spokesman-Review, Matthijs van de Peppel from Mediahuis nv, and Emilie Harkin of The Guardian US, shared strategies that are making a difference in their organizations. In this post, we've gathered their fast-track insights on: ?? Leveraging Data and Personalization to Build Trust from the Start? ?? Enhancing Brand Strategy to Cultivate Lasting Reader Relationships? ???The Importance of Connecting with Your Audience on an Ethical and Emotional Level to Foster Loyalty Start reading below!???

In this edition, we’re chatting with Engagement Strategist and Subscription Growth Expert Lennart Schneider, creator of Subscribe Now—and trust us, you won’t want to miss this one! We dug into why community is the real game-changer, how smart bundling and dynamic pricing are shaking up the subscription world, and why newsletters should do more than just drive traffic. This one is certainly an insightful read —ready to dive in??? Don’t forget to sign up to get our next newsletter in your inbox! ?? https://bit.ly/4hryKpH

Just wrapped up a tremendous week in Amsterdam at International News Media Association (INMA) Subscriptions Summit. We went deep on all aspects of the business covering pricing strategies, dynamic paywalls, bundling, and much more. Our very own Peter Doucette was on stage with Darya Ushakova to discuss how The Philadelphia Inquirer increased its digital subscription proficiency using Mather’s SPI framework. ?? If you missed it and would like a copy of our presentation, DM me! We also enjoyed a wonderful dinner with colleagues and friends. A big thanks to all of you for making the night such a memorable one. You know who you are ?? Great food, and even better company. Well done, INMA team, already looking forward to the next! Mather (Matt) Lindsay Ignaz van Hasselt Koos Boot Johanna Suhonen Donika Lilova Daniela Parr Marina Sorg Luuk Willekens Jesper Rosener Espen Egil Hansen Matthijs van de Peppel Riske Betten Koen Meeusen Phil Andraos David Kronfeld Puneet Kukreja Patrick Roelofs Grzegorz Piechota

Last week, we had the incredible opportunity to support the European Business Media - EBM Publisher's Seminar in Paris, which brought together publishers from across Europe.??? During the event, our team members, Mather (Matt) Lindsay, CEO of Mather, and Ignaz van Hasselt, Director of Europe, led an engaging session on business model transformation, sparking insightful discussions among attendees. ?? Check out the key topics and takeaways from the seminar below—huge thanks to Rick Zedník for capturing all the highlights and insights shared!

In case you missed the live session with Mather (Matt) Lindsay and Peter Doucette at this year’s Symposium, the latest Mather benchmarks have dropped! Our Q4 report is now available for download, packed with insights on: ??? Top-funnel performance ??? Subscription & pricing trends ?? Digital acquisition volumes Stay ahead of industry shifts and make data-driven decisions.? Get your copy now!??? https://rebrand.ly/ylkwqex

?? Can AI-driven paywalls be the key to subscription growth? As Q1 comes to a close, publishers are seeking smarter strategies to boost revenue while keeping users engaged. In this edition, Ariel Burkett and Mike O'Neill explore how next-gen dynamic paywalls are empowering publishers to drive impressive results while maintaining privacy compliance. Plus, if you missed the 10th annual Mather Symposium, don’t worry—key insights are coming your way soon! If you'd like to receive our newsletter directly in your inbox, register here ?? https://bit.ly/4gBZHpn

Is your newsroom making the most of live blogging? Live blogs are transforming digital journalism—boosting SEO rankings, keeping readers engaged, and driving revenue.??? In this article, Alexandra Lehner, Marketing Manager at Norkon explores how top publishers like Sky News, TVNZ, and Berlingske Media use live updates to break news faster, grow their audience, and maximize revenue opportunities. Plus, discover key SEO strategies to make your content stand out! Read more here ?? https://rebrand.ly/ebswrjc

Scenes from Dallas! ?? Yesterday, we kicked off the Mather Symposium with a warm welcome reception, bringing together industry leaders and peers for great conversations. Today, we dived into insightful sessions led by experts, covering key trends and strategies shaping the media landscape. And we’re not done yet! Tomorrow, we continue with dynamic roundtable discussions—stay tuned for more!

Are You Unlocking Your Audience’s Full Revenue Potential? Discover how Total Audience Monetization empowers publishers to optimize both ad and reader revenue using real-time attention data. In this article, Nuno Mocica Brilha, Global CMO & CRO at InsurAds, explores how personalized monetization strategies maximize revenue and ensure every visitor adds value.??? Read more here ?? https://rebrand.ly/fklyojq