Mather

Last week, we had the incredible opportunity to support the European Business Media - EBM Publisher's Seminar in Paris, which brought together publishers from across Europe.??? During the event, our team members, Mather (Matt) Lindsay, CEO of Mather, and Ignaz van Hasselt, Director of Europe, led an engaging session on business model transformation, sparking insightful discussions among attendees. ?? Check out the key topics and takeaways from the seminar below—huge thanks to Rick Zedník for capturing all the highlights and insights shared!

In case you missed the live session with Mather (Matt) Lindsay and Peter Doucette at this year’s Symposium, the latest Mather benchmarks have dropped! Our Q4 report is now available for download, packed with insights on: ??? Top-funnel performance ??? Subscription & pricing trends ?? Digital acquisition volumes Stay ahead of industry shifts and make data-driven decisions.? Get your copy now!??? https://rebrand.ly/ylkwqex

?? Can AI-driven paywalls be the key to subscription growth? As Q1 comes to a close, publishers are seeking smarter strategies to boost revenue while keeping users engaged. In this edition, Ariel Burkett and Mike O'Neill explore how next-gen dynamic paywalls are empowering publishers to drive impressive results while maintaining privacy compliance. Plus, if you missed the 10th annual Mather Symposium, don’t worry—key insights are coming your way soon! If you'd like to receive our newsletter directly in your inbox, register here ?? https://bit.ly/4gBZHpn

Is your newsroom making the most of live blogging? Live blogs are transforming digital journalism—boosting SEO rankings, keeping readers engaged, and driving revenue.??? In this article, Alexandra Lehner, Marketing Manager at Norkon explores how top publishers like Sky News, TVNZ, and Berlingske Media use live updates to break news faster, grow their audience, and maximize revenue opportunities. Plus, discover key SEO strategies to make your content stand out! Read more here ?? https://rebrand.ly/ebswrjc

Scenes from Dallas! ?? Yesterday, we kicked off the Mather Symposium with a warm welcome reception, bringing together industry leaders and peers for great conversations. Today, we dived into insightful sessions led by experts, covering key trends and strategies shaping the media landscape. And we’re not done yet! Tomorrow, we continue with dynamic roundtable discussions—stay tuned for more!

Are You Unlocking Your Audience’s Full Revenue Potential? Discover how Total Audience Monetization empowers publishers to optimize both ad and reader revenue using real-time attention data. In this article, Nuno Mocica Brilha, Global CMO & CRO at InsurAds, explores how personalized monetization strategies maximize revenue and ensure every visitor adds value.??? Read more here ?? https://rebrand.ly/fklyojq

How can digital media businesses deliver a better customer experience? In this article,?Tony Ort, Senior Sales Executive at TCN, unpacks key insights from TCN’s Annual Consumer Survey—exploring proactive engagement, personalized service, and the balance between automation and human interaction. Plus, discover why consumers are willing to pay more for seamless, high-quality service.??? Start reading here??? https://rebrand.ly/5fbq996 The Mather Symposium kicks off this Wednesday! Get ready for key takeaways from our sessions—coming your way soon. Stay tuned. ??

Newsroom Workflows Are Evolving—Is Yours Keeping Up???? Modern newsrooms use multiple tools to track content performance, but scattered data can slow decision-making. The challenge??Bringing insights together, optimizing workflows, and making data truly actionable. In this article,?Sam Morris-Rosenstein, Head of Marketing at Marfeel, explores how?centralizing data, leveraging automation, and integrating AI?can help newsrooms work smarter—while keeping the human touch in journalism. Read all about it here ?? https://rebrand.ly/lmzv8dp Keep the conversation going at?Marfeel's roundtable?during the Mather Symposium, where?Julio Medrano, VP of Sales, will host a discussion on:?"Aligning Technology and Data with Business Goals to Fuel Growth." Don’t wait—we’re just 7 days away!?Register now??? https://bit.ly/4aTxzgn

How Publishers Are Strengthening Audience Relationships with Apps ?? With social referrals fading, publishers are turning to?apps?to boost engagement and retention—seeing?5.5x longer sessions?and?60% lower churn?than web users. But how can they maximize adoption and impact? Kevin Anderson, FRSA from Pugpig shares key strategies from top publishers in this must-read article. Start reading here ?? https://rebrand.ly/2op0772 Plus, don’t miss Dominic Easter, Pugpig’s Commercial Director, at the?Mather Symposium, where he’ll lead an insightful roundtable on: "Optimizing Mobile App Strategies: Driving Engagement and Retention." We're only one week away! Be quick and save your spot??? https://bit.ly/4aTxzgn

We're thrilled to see Baltimore Banner, a nonprofit leader in local journalism, take bold steps toward innovation with Sophi’s newest Dynamic Paywall Engine. By harnessing the power of Sophi, they'll be able to serve customers better and grow their business. ?? We’re excited to fuel their mission in shaping the future of quality journalism!