Maternal Care Institute

Meet Arpi Khachatryan: founder and designer of Luli Bebé, mom of two, wife, and entrepreneur. Read her BrightMinds interview where she discusses her dedication making moms feel stylish and special with my line of functional, fashionable bags, while balancing motherhood and business with passion and purpose. We asked her What message would you send to all moms? She replied, "You are stronger than you realize, and your love and effort shape the world around you. Take time for yourself, trust your instincts, and remember that you are doing an incredible job. You are a super mom!" Click below to read more! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #brightminds #lulibebe #motherhood

?? Who’s the Most Popular Kid in School? ?? In the world of brands, it’s not always the quarterback or homecoming queen that wins the day. Popularity, trust, and likability—these are the ingredients that make a brand stand out, especially in the maternal care space. ???? Our recent study dives deep into the preferences of 5,000+ U.S. moms, revealing what makes certain nursing and feeding brands rise to the top. With 400+ brands across 39 product categories, we tested everything from brand awareness to likability. Click below to read Alisa Marie Beyer, CD(DONA)'s article title, "Who's the Most Popular Kid in School?" https://lnkd.in/gqM5GHb9 #MaternalCare #BrandTrust #NursingAndFeeding #Marketing #ConsumerInsights #ModernMoms #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape

Meet Amy Upchurch, Mom of 6, HG survivor and Down Syndrome advocate, Founder + CEO Pink Stork. Amy is featured in our latest interview in our BrightMinds series. We asked her, What message would you send to all moms? Her answer is amazing, "You are the heart of your home and the strength behind every smile. Remember, even on the toughest days, your love and dedication make all the difference. Keep going—you're doing an incredible job, and your efforts are shaping a beautiful future for your children." Click below to read more of Amy's insights! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape?#brightminds #pinkstork

?? We Spoke to 5,000+ Mamas About Nursing & Feeding... It Got Personal! Over six weeks and 20,000+ data points, moms shared their honest brand experiences—everything from their wins to their struggles, frustrations, and triumphs. ?? Here’s a glimpse of what we heard: "I am so tired of hearing that..." "Hello… that’s not the real world." "Too extreme and crazy of a claim for me." "That product is just so much better than the rest." "I struggle so much with that." "Seems more out of reach for me each day." "I see that brand everywhere on Insta." "Don’t those brands have moms to ask?" "That brand is absolutely headed in the right direction." And that’s just scratching the surface! ?? Introducing the US Marketing to Modern Moms: Feeding 2025 Report—the most comprehensive look at what today’s moms really think and want. Are your 2025 marketing strategies ready to connect with real-world moms and stand out in an increasingly competitive space? Now’s the time to make sure they are. Click below to learn more about the report and the special preorder pricing - you can save $999! #MarketingToMoms #Feeding2025 #ModernMoms #MotherhoodInsights #ParentingTrends #BrandStrategy #ConsumerInsights #MarketingStrategy #MomLife #RealTalk #MomsSpeak #NewParentLife #BrandAwareness #ParentingBrands #NursingAndFeeding #MarketResearch #maternalcareinstitute #mindfulmamachildbirth

?? Shoutout to Lalaina Rabary from Momcozy! ?? With 14 years as a brand storyteller, mom, maternal health advocate, and mission-driven marketer, Lalaina is making waves in the maternal care space. ?? In our latest BrightMinds interview, Lalaina shares the one superpower she wishes she had: "I'd love to kick mom guilt to the curb and banish it from the 'driver's seat,' so no mom has to feel encompassed by it." ?? Let’s all take a moment to celebrate moms and their incredible strength! ???? Drop a comment to share your thoughts on battling mom guilt! ?? #BrightMinds #Momcozy #MaternalCare #MomGuilt #InspiringMoms #MarketingWithHeart #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape

?? It’s Party Time!?? The *2024 Feel Better Feed Better Bus Tour* has been an incredible journey across the nation, and they are not done yet! ???? pumpspotting is gearing up for one **MOTHER pumpin’ party** to celebrate YOU – the amazing parents, communities, and partners who made this tour unforgettable. ? Join them LIVE for the final (virtual) tour stop! ? ?? Date: Saturday, October 19 ? Time:11:00a PST / 1:00p CST / 2:00p EST ?? Location:From the comfort of your home (virtual link to follow) Get ready to: ?? Connect with fellow parents ?? Hear inspiring stories from the road ?? Find out who wins their INCREDIBLE **MOTHER of a GIVEAWAY** (you can still enter HERE!) ?? Take a virtual tour of the bus ?? Be surprised with fun giveaways! pumpspotting ?? Click the link and sign up now to join the party! https://lnkd.in/eyhTvHrX Mark your calendars – you won’t want to miss this celebration of feeding parents capable of hard things! ????

Check it out! We love to see our clients featured! ?? Congrats to Amy VanHaren, Founder & CEO of pumpspotting for this great feature that Momcozy did!?? Click to read more about Amy's insights on breastfeeding and breaking barriers. ?? #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #pumpspotting #momcozy #inspiring #femalefounder

This week, we are featuring the amazing Kim Palmer, founder & CEO of Clementine, FemTech Innovator, Mental Health Advocate, Mum of two boys. We asked Kim, "What’s one lesson from your mother that has impacted your life?" She shared this with us, "My mum has shown me that even when times are hard and you might think you can't see the wood for the trees- there is always a way out and not just out but you can thrive if you put your heart and mind to it." The power of moms always inspires us! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape?#brightminds #newmoms360 #clementine #mentalhealth

?? This week, our BrightMinds series features Sarah O'Leary from Willow Innovations, Inc., the femtech company that revolutionized the breast pumping experience and invented the first all-in-one wearable breast pump, and mom of two.?? She shares her hopes for the maternal care industry in the future. Sarah shares, "Women are starting to take more control of their own health and fill in the gap where the healthcare system isn't working with tools like tracking apps, digital communities, and content creators. We have a long way to go but when we demand better for our health and well-being, we help create systematic change." Click below to read more! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #brightminds #willowinnovations #breastpumps #lactation

??Our BrightMinds series continues with Luis G., founder in the early education and care space, father, husband and 3x entrepreneur through Kinedu App, Aldea App, and ADVENIO Childcare Centers. ?? When asked, "With a magic wand, what’s the one major challenge in maternal care you’d solve?" Luis told us, "Time to play. Mothers have to balance everything, and unfortunately, play is sometimes relegated to a reduced time. I'd create more time in a day for parents to play with their kids." ??Click below to read the rest of his interview with us! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #brightminds #childcare #kinedu #mothers #interview #entreprenuer