Maternal Care Institute

Check it out! We love to see our clients featured! ?? Congrats to Amy VanHaren, Founder & CEO of pumpspotting for this great feature that Momcozy did!?? Click to read more about Amy's insights on breastfeeding and breaking barriers. ?? #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #pumpspotting #momcozy #inspiring #femalefounder

This week, we are featuring the amazing Kim Palmer, founder & CEO of Clementine, FemTech Innovator, Mental Health Advocate, Mum of two boys. We asked Kim, "What’s one lesson from your mother that has impacted your life?" She shared this with us, "My mum has shown me that even when times are hard and you might think you can't see the wood for the trees- there is always a way out and not just out but you can thrive if you put your heart and mind to it." The power of moms always inspires us! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape?#brightminds #newmoms360 #clementine #mentalhealth

?? This week, our BrightMinds series features Sarah O'Leary from Willow Innovations, Inc., the femtech company that revolutionized the breast pumping experience and invented the first all-in-one wearable breast pump, and mom of two.?? She shares her hopes for the maternal care industry in the future. Sarah shares, "Women are starting to take more control of their own health and fill in the gap where the healthcare system isn't working with tools like tracking apps, digital communities, and content creators. We have a long way to go but when we demand better for our health and well-being, we help create systematic change." Click below to read more! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #brightminds #willowinnovations #breastpumps #lactation

??Our BrightMinds series continues with Luis G., founder in the early education and care space, father, husband and 3x entrepreneur through Kinedu App, Aldea App, and ADVENIO Childcare Centers. ?? When asked, "With a magic wand, what’s the one major challenge in maternal care you’d solve?" Luis told us, "Time to play. Mothers have to balance everything, and unfortunately, play is sometimes relegated to a reduced time. I'd create more time in a day for parents to play with their kids." ??Click below to read the rest of his interview with us! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #brightminds #childcare #kinedu #mothers #interview #entreprenuer

?? Join the Movement! Watch this Powerful Video by the Chamber of Mothers ?? We’re thrilled to share this inspiring snapshot of what family leave really looks like. ?? Huge congrats to the Chamber of Mothers for their incredible mission to get everyone to VOTE LIKE A MOTHER! ?????????? What does it mean to vote like a mother? ?? It means voting FOR paid family leave ??, voting FOR affordable childcare ??, and voting FOR policies that uplift maternal health for every mom, everywhere. ???? Let’s support this cause and make our voices heard. ?? Text MOTHER to ?? 26797 to register, check your voting status, and access crucial ballot and polling info. ???? #VoteLikeAMother #PaidLeave #AffordableChildcare #MaternalHealth #FamilyFirst

We love Mariah Carey... but we do know her - and by her, we mean moms! And we think you should know her too! That's why we launched NewMoms360. ?? The Value of Data Science: Knowing Your Customer is Priceless! ?? In today’s fast-paced market, customer segmentation and analysis aren’t just nice to have—they’re game-changers for businesses in the maternal care space. ?? Here’s how tapping into the power of data can transform your marketing and product innovation: ?? Identify Ideal Customers: Focus on those most likely to engage and buy. ???? Create Look-Alike Audiences: Target new moms who resemble your best customers. ?? Personalize Marketing Campaigns: Tailor your messages for better relevance and resonance. ??? Refine Product Development: Align offerings with real customer preferences and needs. ?? Boost Cross-Selling & Upselling: Use purchase habits to identify new sales opportunities. ?? Improve Customer Retention: Build loyalty strategies that target the right audiences. ?? Optimize Ad Spend: Focus on high-potential segments to maximize ROI. ?? Generate New Leads: Use data to find and target potential customers. ?? Understand Trends: Stay ahead by adjusting strategies based on evolving behaviors. ?? Find Strategic Partnerships: Collaborate with brands that align with your audience. The insights are limitless when you understand your customer. ?? Are you ready to unlock your business’s potential? Let NewMoms360 introduce you to your ideal consumer! #DataScience #CustomerSegmentation #MaternalCare #MarketingInnovation #PersonalizedMarketing #LeadGeneration #CustomerRetention #AI #NewMoms360 #PredictiveAnalytics

We love to see this! Congrats to the Chamber of Mothers! Have you checked out what they are doing?

?? NewMoms360: The Game-Changer for Maternal Care Businesses! ?? Our clients always tell us, "We need to better understand and segment our customers—and find more just like them." And we get it. Customer analysis and prospecting can be complex, costly, and time-consuming. That’s why we’re introducing NewMoms360—a cutting-edge AI-powered platform that gives you deep insights into your ideal customers, fast, affordable, and simple! For years, Fortune 500 companies have leveraged powerful tech to understand their customers and drive growth. Now, Maternal Care Institute is bringing that same technology directly to YOU! ?? Can you confidently say YES to these questions? I know who my customer is, inside and out. I know exactly how to get my ideal customer’s attention and increase sales. I know precisely what products and services my customers want. If not, NewMoms360 has the answers! We help you: ?? Define your ideal customer ?? Build look-alike audiences ?? Personalize your marketing ?? Understand customer motivations for initial & repeat purchases ?? Cross-sell, upsell, and generate high-conversion leads Ready to take your business to the next level? Let NewMoms360 unlock the power of segmentation and elevate your marketing strategy. DM us today to set up a call to learn more!?? #AI #MaternalCare #CustomerSegmentation #NewMoms360 #MarketingInnovation #PredictiveAnalytics #CustomerInsights #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape?

Our inspiring BrightMinds series continues - this week, meet Lisa Myers founder & CEO of Ceres Chill. This powerhouse is not just a CEO, but also a tough woman and mother of two epic kids, military spouse, former farm girl, and retired big-city lawyer. She shares with us lessons from her mother, her thoughts about the future of maternal care, and much more! Click below to check out her interview! #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrateg #maternalhealthcare #femtech #femhealth #competitivelandscape #lactation #cereschill #brightminds #breastfeeding

What do you know about doulas? The Maternal Care Institute just released Labor Away: 2025 Doula Landscape Report, the ultimate and only market primer on the trends and impact of doulas, tailored specifically for maternal care executives marketing to expectant and new moms. This report serves as a crucial market primer on the growing demand and trends for doulas in the U.S. It is invaluable for companies involved in marketing and supporting women from pregnancy through postpartum, providing essential insights into modern doula practices and their significance for today’s mothers. Discover how doulas are shaping consumer behavior through our comprehensive, data-driven marketplace insights. Learn more about the report and it's contents: https://lnkd.in/gJTqfCjs #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape #doulas #trendreports #mothers