We’re pleased to announce that Oscar Yuan has joined Material as Chief Strategy + Growth Officer. Oscar is a seasoned insights and strategy leader and brings more than 20 years of diverse industry experience to Material. In this role, Oscar will drive key strategic initiatives, advise clients and spearhead the development of innovative new offerings at the intersection of insights and technology. Read the full announcement and learn more about Oscar here: https://lnkd.in/d93eicQ5
关于我们
Built around a powerful research and data analytics core, Material helps clients achieve ambitious growth through insight-driven brand strategy, customer experience, product design and development. Material has a fifty-year history helping world-class companies accelerate and dominate in their respective industries. We do this through proprietary behavioral science approaches that unlock a deep understanding of the drivers of customer demand, combined with advanced data, analytics and AI that allow us to predict and influence demand curves and accelerate growth. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines and the most influential companies globally generate new pathways to expanding their impact.
- 网站
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https://materialplus.io
Material的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- brand strategy、digital marketing agency、digital marketing company、market segmentation、advertising、digital advertising、marketing services、digital marketing services、branding services、social marketing agency、business marketing services、marketing firm、online marketing firm、online marketing company、customer experience、digital transformation和market research
地点
Material员工
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Wayne Cerullo
Possibility Creator | GTM Innovator | B2B Revenue Accelerator
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Andy Hunter
CX Strategy & Product Leadership | Service Design | Multi-Disciplinary & AI Driven Speed-to-Insight | Design Thinking | UX | Experience & Customer…
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Kim Shrut
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Amit Sharan
Chief Information Officer | Business Transformation
动态
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"Consumers are signaling that they want someone acting in their favor, and brands can fill that gap.” What can 26 months of organic social conversations tell us about the issues, concerns and priorities motivating today’s consumers? Material CMO Caroline Mackenzie Kennedy taps into our Online Anthropology solution to reveal actionable insights for brands navigating this evolving cultural landscape.
C-Suite Leader | Brand Builder | Culture Catalyzer | Board Member | Advisor
Insights from 26 months of social media conversations reveal a shifting dynamic in household economic discussions with real implications for brands and business leaders.
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We are thrilled to welcome Laila Worrell as Chief Executive Officer. A transformative and globally recognized leader, Laila brings decades of experience driving growth and enterprise value creation for world-class companies. “I look forward to working with our exceptionally talented teams and Material’s world-class clients. Our ability to influence demand through customer understanding and experience innovation is an exciting platform for Material’s next chapter, because it delivers ambitious growth for the companies and brands we serve.” - Laila Worrell, CEO Learn more about Laila and Material’s next chapter here: https://lnkd.in/gaR3gRGU
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Retail is evolving fast, and we're bringing our expertise in customer insights, brand strategy and experience design to the conversation at Shoptalk Spring 2025. Whether you're interested in deepening personalization, earning loyalty or the future of commerce, connect with Material’s Jonathan Redman to explore how our teams turn insight into action in retail and beyond. See you in Las Vegas!
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Next Stop: #MedalliaExperience 2025! Join our team of CX and insights leaders to explore how we partner with Medallia to design and implement scalable, enterprise-wide programs that foster change and lasting impact. Connect with us to learn how we can elevate your CX or EX measurement program. ? Jeremy Sack, PhD, President, Insights ? Maury Giles, SVP, Consulting Partner ? Nate Celnik, Associate Director, Program Management ? Nicole Hauptman, VP, Experience Management ? Tiffany Francis, AVP, Marketing ? Trina Brown, MBA, CCXP, Senior Director, Experience Measurement Learn more about our partnership and presence at Experience 2025: https://lnkd.in/gyww8a_9
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In his latest article for Greenbook, Material’s Global Lead, Data, Analytics + AI Arun Kumar dives into the rise of synthetic data, including key use cases, potential pitfalls and strategies to unlock its potential. “Unlike data gathered directly from the field, synthetic data is created through algorithms and models,” writes Arun. “It can fill gaps, simulate scenarios and enable experimentation in ways that real-world data cannot easily achieve. However, synthetic data is only as good as the inputs and assumptions it is built upon, which makes validation and grounding critical.” Learn more: https://lnkd.in/gGSuDCAu
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Material’s Christine Cottrell, EVP, Strategy + Insights, and India Swearingen, Head of Insights at Bloomberg Media, will hit the stage next month at IIEX North America on April 30-May 1 in Washington D.C.! Learn more about their session, in which they’ll dive into innovative segmentation strategies that unlock meaningful, resonant experiences: https://lnkd.in/dAnfRf8a
What if you could tap into powerful insights that put your audience in the driver’s seat? ?? Join Christine Cottrell, EVP of Strategy & Insights at Material, and India Swearingen, Head of Insights at Bloomberg Media, at IIEX North America 2025 as they share the inside story of how Bloomberg uses innovative insight strategies to build audience-first experiences that truly resonate. Key Takeaways: 1???How Bloomberg uses data to create audience-first experiences. 2???Actionable insights that keep audiences engaged and loyal. 3???Proven methods for consumer segmentation that drive results. Learn from the best on how to turn data into real action! → → https://hubs.ly/Q039J0cF0
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The theme of this year’s #InternationalWomensDay is Accelerate Action – a call to break down barriers, challenge stereotypes and create environments where all women are valued and respected. Material celebrates the social, economic, cultural and political achievements of women, championing empowerment in the workplace and beyond.
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At Material, we believe great insights start with great data. By signing the Data Quality Excellence Pledge, we reaffirm our commitment to upholding rigorous data quality standards and ethical practices in the research and insights industry. Learn more about the Global Data Quality (GDQ) Initiative below.
Commit to Data Integrity. Elevate Industry Standards. The Global Data Quality Initiative has introduced the Data Quality Excellence Pledge, setting a new benchmark for transparency, trust, and accountability in the research and insights industry. By signing this pledge, organizations commit to: ? Upholding rigorous data quality standards ? Providing transparency on methodologies & data sources ? Protecting participant experience & privacy ? Educating & collaborating to improve industry-wide practices More than 70 organizations have already signed—will yours be next? Learn more & sign the pledge: https://lnkd.in/e75Gpgqq
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Next stop: Atlanta! We’re proud to be sponsors of #DrupalConAtlanta, starting March 24! Stop by our booth to connect with our team, and don’t miss these must-see sessions led by our team of experts: ??Ritesh Gurung, VP, Technology, and Adam Picker, Client Partner, will demo how our team supercharged TraceLink’s Drupal site with an AI chatbot. ?? ??During the Healthcare Summit, Gaurav Mishra, Director, Growth, will explore why a contextual content strategy is critical for today’s marketers. ??Gaurav’s second session will explore how adaptable, context-driven content strategies and AI are transforming multi-experience marketing. Plus, for attendees of #DrupalCampNJ, don’t miss Gaurav on March 14 as he presents, “Content Strategy in a World of Multi-Experience Marketing” Learn more: https://lnkd.in/e2CcRX9A