With the growing availability of fast data, your organization may be feeling data rich...but insights poor. We’re pleased to announce Material Spotlight, an agile insights product that fills the need for quick, actionable insights in a dynamic business landscape. Combining industry-leading market research capabilities with agile principles and AI, Spotlight offers an efficient solution for organizations seeking nimble, targeted insights into time-sensitive business questions – without sacrificing quality. “Material has decades of proven experience helping organizations tackle their largest, most complex challenges,” writes Kate Whittle, SVP Strategy + Insights. “With Spotlight, we apply the same rigor to urgent needs that are narrower in scope but no less impactful as drivers of strategy and decision making.” Learn more: https://lnkd.in/ga22eTxN
关于我们
Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same.
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https://materialplus.io
Material的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 领域
- brand strategy、digital marketing agency、digital marketing company、market segmentation、advertising、digital advertising、marketing services、digital marketing services、branding services、social marketing agency、business marketing services、marketing firm、online marketing firm、online marketing company、customer experience、digital transformation和market research
地点
Material员工
动态
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We’re proud to be Coffee Cart sponsors at this year’s DrupalCon Asia, starting December 9! Stop by our booth to connect with our team, and don’t miss these must-see sessions: ??Immaculate Xavier, Technical Lead, will share insight on how to enhance Drupal SEO with real-time updates. ??Mahesh Sankhala, Senior Solutions Architect, will participate in a panel discussion exploring how to mitigate abuse of the Drupal credit system and ensure a fair credit distribution. Learn more: https://lnkd.in/dGwmd8WW
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Humans are creatures of habit. Building loyalty goes beyond simply fitting into customers’ daily routines – it’s about knowing when, how and why they engage, so your brand shows up in the moments that matter most. In her latest article, Lauren Murphy, PhD, AVP Center for Human Understanding, dives into the science of habit formation, showing how brands can leverage cultural shifts, relevance and more to foster meaningful connections. Learn how to harness the power of habit formation to drive long-term engagement: https://lnkd.in/gjw5vCt8
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We’re so pleased to be part of Forrester’s latest report, The Brand Measurement Consulting Services Landscape, Q4 2024. Brand measurement is evolving with technology, providing richer insights with behavioral science and driving strategy for customer-centric businesses. Material is dedicated to helping clients build high performance brands through?deep understanding of what drives relevance, engagement and long-term loyalty. Check out the full report.
Consumer | CX | Brand | Digital | Tech | Culture | more @ dipanjanchatterjee.com
Of all the things a company measures, brand is one of the trickiest. It's also one of the most important metrics to measure because it tracks the nature of customer relationships and is foundational to brand strategy, which in turn is a vital component of the business strategy. Because unlike most financial, transactional, and operational metrics, brand measurement is notoriously difficult to pin down, many measurement providers have crafted unique and creative analytical frameworks to help companies measure and manage brands and fuel business strategy. In my new Forrester report, we've compiled a landscape of the best brand measurement and consulting services providers. In an accompanying blog, I've included recommendations on how to start thinking about brand measurement and engaging some of these providers. The blog is available for everyone to read: https://lnkd.in/gMXn2DAp The report, "The Brand Measurement Consulting Services Landscape, Q2 2024" is available to Forrester clients: https://lnkd.in/gAuERnaq I not only research brand measurement but also have first-hand experience designing and implementing measurement programs, so if you are a Forrester client and this topic is of interest, please ask your account team about workshops and strategy sessions. Many were extremely generous with their time to provide us with details about their measurement methodologies and programs. We greatly appreciate your help. BAV Group (VML), Burke, Inc., GfK - An NIQ Company, Ipsos, Kantar, Lippincott, Material, Morning Consult, Prophet, YouGov
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Aruliden, Material’s design studio, helped Seed Health create a packaging experience for VS-01? that empowers users to support their vaginal health with confidence. Learn more about the informative and thoughtful packaging system below.
We’re proud to share our partnership with Seed Health, helping to create a user-friendly packaging experience for VS-01?, the company’s first innovation targeting the vaginal microbiome. VS-01? is supported by a thoughtfully designed packaging system that balances ease of use with the precision needed for optimal results.? Design decisions were carefully considered to guide the user through a precise dosing schedule, balancing informative detail with clear simplicity. This packaging empowers users to prioritize their vaginal health with confidence. Learn more: https://lnkd.in/gShGN6KV
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This #VeteransDay, we honor those who have served our country and recognize the sacrifices, bravery and dedication of veterans from all branches of the U.S. military. At Material, we're proud to support our military-affiliated employees and their families through our ERG, Salute. This year, Salute has organized a powerful lineup of activities, including hosting a guest speaker who served for over two decades in the Army and National Guard, sharing lessons learned and ways we can help service members and veterans in our communities. We’re also continuing our tradition of supporting military communities by donating to Toys for Tots. Thank you to all who have served and continue to serve.
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Material is proud to sponsor DrupalCon Asia, where digital transformation meets creativity. Stop by our booth, grab a coffee and learn how we’re crafting impactful, user-centric solutions that elevate the digital experience. See you there!
Need a coffee break at DrupalCon Singapore 2024? ? We’ve teamed up with Material to make sure your caffeine cravings are covered! Known for transforming the digital landscape with immersive and intuitive design solutions, Material brings creativity and strategy to every project. Swing by their booth and grab a coffee at the cart while you’re at it, courtesy of our friends at Material! #DrupalThanks #Drupal #DrupalConAsia #DrupalConSingapore #Material #Partners #CoffeeAndCode #Singapore
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In a crowded marketplace, survey fatigue is real. Is your customer feedback strategy built to cut through the noise and unlock meaningful insights to move your brand forward? Nicole Hauptman, VP Experience Management Design, shares strategies to overcome survey fatigue and collect feedback that’s illuminating and actionable. Learn how to create relevant customer experience measurement programs that drive results across loyalty, market share and reputation: https://lnkd.in/gh9tFCDa
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With a mission to unlock human performance, WHOOP set out to create the world’s most advanced, data-driven health and fitness wearable and revolutionize how people understand their bodies. WHOOP partnered with Material’s design studio, Aruliden, to develop and design a device that would exceed the expectations of users of all fitness levels. From concept to prototypes, launch and ongoing innovation, learn how our team helped bring the transformative WHOOP vision to life: https://lnkd.in/gfbDaYFY
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Cloud costs are often more complex than they seem. As businesses increase their reliance on cloud infrastructure to drive performance and efficiency, it’s essential to implement strategies to manage cloud spend. A FinOps + SRE approach can help balance innovation with cost-control, optimizing cloud spending while maximizing business value. Discover key steps to seamlessly implement an effective cloud cost optimization framework, from assessment to ongoing administration: https://lnkd.in/gvXVHAX2
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