Are outdated, monolithic martech systems holding your organization back? In his latest perspective, SVP Technology Anutosh Yadav dives into the benefits of “composable martech meets cloud” – and how this powerful combination can unlock the agility, scalability and cost efficiency needed to deliver the seamless, personalized experiences modern consumers expect. Learn more: https://lnkd.in/gCRapBjN
关于我们
Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same.
- 网站
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https://materialplus.io
Material的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 领域
- brand strategy、digital marketing agency、digital marketing company、market segmentation、advertising、digital advertising、marketing services、digital marketing services、branding services、social marketing agency、business marketing services、marketing firm、online marketing firm、online marketing company、customer experience、digital transformation和market research
地点
Material员工
动态
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We are excited to announce our work with Encore, the world’s largest event production partner, received the Silver Award in the International Customer Experience Awards 2024 for the Best Customer Experience Strategy! Material and Encore activated a two-year global service excellence strategy by developing Encore’s service excellence vision, organizational model, front-line service standards, communications and training programs. We also revamped the organization’s CX measurement program to guide, engage and track progress across the global workforce. Learn more: https://lnkd.in/gFpnbcrF
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Meet us at Informa’s #TMRE2024 on December 3-5 in Orlando, FL! Our team of experts will represent Material at the Inaugural Women in Insights Luncheon, introduce keynote speaker Katy Milkman and moderate the Q&A, participate in the Future of Insights Perspective Report panel and co-chair Track 2: Current and Future Trends sessions. Learn more about our events at TMRE 2024 and book time to connect with our team: https://lnkd.in/gQ8YvtiD
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Material is proud to sponsor Informa’s #TMRE2024 on December 3-5 in Orlando, FL! Check out our team’s line-up of events: ?? Behavioral insights leader Collette Eccleston, PhD, SVP, Center for Human Understanding at Material, will introduce keynote speaker, Katy Milkman, and moderate Q&A ?? EVP, Strategy & Insights, Christine Cottrell, and Collette Eccleston will represent Material as the Inaugural Women in Insights Luncheon sponsor ?? Material SVP, Growth, Maury Giles, participates in the “The Future of Insights Perspectives Report” panel ?? Christine Cottrell and Maury Giles will co-chair Track 2: Current & Future Consumer Trends sessions Learn more about our events at TMRE 2024 and book time to connect with our team: https://lnkd.in/g-yFsbD2
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With the growing availability of fast data, your organization may be feeling data rich...but insights poor. We’re pleased to announce Material Spotlight, an agile insights product that fills the need for quick, actionable insights in a dynamic business landscape. Combining industry-leading market research capabilities with agile principles and AI, Spotlight offers an efficient solution for organizations seeking nimble, targeted insights into time-sensitive business questions – without sacrificing quality. “Material has decades of proven experience helping organizations tackle their largest, most complex challenges,” writes Kate Whittle, SVP Strategy + Insights. “With Spotlight, we apply the same rigor to urgent needs that are narrower in scope but no less impactful as drivers of strategy and decision making.” Learn more: https://lnkd.in/ga22eTxN
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We’re proud to be Coffee Cart sponsors at this year’s DrupalCon Asia, starting December 9! Stop by our booth to connect with our team, and don’t miss these must-see sessions: ??Immaculate Xavier, Technical Lead, will share insight on how to enhance Drupal SEO with real-time updates. ??Mahesh Sankhala, Senior Solutions Architect, will participate in a panel discussion exploring how to mitigate abuse of the Drupal credit system and ensure a fair credit distribution. Learn more: https://lnkd.in/dGwmd8WW
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Humans are creatures of habit. Building loyalty goes beyond simply fitting into customers’ daily routines – it’s about knowing when, how and why they engage, so your brand shows up in the moments that matter most. In her latest article, Lauren Murphy, PhD, AVP Center for Human Understanding, dives into the science of habit formation, showing how brands can leverage cultural shifts, relevance and more to foster meaningful connections. Learn how to harness the power of habit formation to drive long-term engagement: https://lnkd.in/gjw5vCt8
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We’re so pleased to be part of Forrester’s latest report, The Brand Measurement Consulting Services Landscape, Q4 2024. Brand measurement is evolving with technology, providing richer insights with behavioral science and driving strategy for customer-centric businesses. Material is dedicated to helping clients build high performance brands through?deep understanding of what drives relevance, engagement and long-term loyalty. Check out the full report.
Consumer | CX | Brand | Digital | Tech | Culture | more @ dipanjanchatterjee.com
Of all the things a company measures, brand is one of the trickiest. It's also one of the most important metrics to measure because it tracks the nature of customer relationships and is foundational to brand strategy, which in turn is a vital component of the business strategy. Because unlike most financial, transactional, and operational metrics, brand measurement is notoriously difficult to pin down, many measurement providers have crafted unique and creative analytical frameworks to help companies measure and manage brands and fuel business strategy. In my new Forrester report, we've compiled a landscape of the best brand measurement and consulting services providers. In an accompanying blog, I've included recommendations on how to start thinking about brand measurement and engaging some of these providers. The blog is available for everyone to read: https://lnkd.in/gMXn2DAp The report, "The Brand Measurement Consulting Services Landscape, Q2 2024" is available to Forrester clients: https://lnkd.in/gAuERnaq I not only research brand measurement but also have first-hand experience designing and implementing measurement programs, so if you are a Forrester client and this topic is of interest, please ask your account team about workshops and strategy sessions. Many were extremely generous with their time to provide us with details about their measurement methodologies and programs. We greatly appreciate your help. BAV Group (VML), Burke, Inc., GfK - An NIQ Company, Ipsos, Kantar, Lippincott, Material, Morning Consult, Prophet, YouGov
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Aruliden, Material’s design studio, helped Seed Health create a packaging experience for VS-01? that empowers users to support their vaginal health with confidence. Learn more about the informative and thoughtful packaging system below.
We’re proud to share our partnership with Seed Health, helping to create a user-friendly packaging experience for VS-01?, the company’s first innovation targeting the vaginal microbiome. VS-01? is supported by a thoughtfully designed packaging system that balances ease of use with the precision needed for optimal results.? Design decisions were carefully considered to guide the user through a precise dosing schedule, balancing informative detail with clear simplicity. This packaging empowers users to prioritize their vaginal health with confidence. Learn more: https://lnkd.in/gShGN6KV
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This #VeteransDay, we honor those who have served our country and recognize the sacrifices, bravery and dedication of veterans from all branches of the U.S. military. At Material, we're proud to support our military-affiliated employees and their families through our ERG, Salute. This year, Salute has organized a powerful lineup of activities, including hosting a guest speaker who served for over two decades in the Army and National Guard, sharing lessons learned and ways we can help service members and veterans in our communities. We’re also continuing our tradition of supporting military communities by donating to Toys for Tots. Thank you to all who have served and continue to serve.
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