Masuga

When your new brand identity launches, be prepared for opinions. Especially from your family. ?? ?? ?? ?????? ???????????????????? ???????????????? ?????????????????? ???? ???????????? ???? ?? ?????????????????? ????????. ???????? ???????? ???????? ???? ???????????????? ???????? ????????. ???????? ?????? ?????? ???????? ???? ???????? ???? ?????????? ????????????. --- ?????? ????????????, ?????? ?????????????????? ???????? ?????? ??????????-??????????????... ? Shifting the brand focus from technical implementation to offering holistic offerings. ? Reposition as strategic partners, not just web developers. ? Appealing to new industries and attracting higher talent. ?? ?????? ???? ???????????????????? ????: ? Defined brand attributes → Empowering, Vibrant, Relatable. ? Developed a unique value proposition centered on people-first problem-solving. ? Created a refreshed visual and verbal identity, including a vibrant visual language. ? Elevated their positioning to emphasize customer experiences. In the end, the new Masuga identity matches the energy and offerings CEO and founder Ryan Masuga and his team bring to the table. Whether anyone likes the logo or not–doesn't matter. P.S. Special shout out to Ryan's son for keeping it real and spawning this post. ?? Opinions are always welcomed :)

???? Stoked to have played a part in helping Erik Reagan ???? get his new site over the finish line and into the world.

ULTIMATE HYPE SPEECH: Enabled

Have you met Masuga? ?? Since their inception, they have: → Streamlined and simplified processes for websites and content → Ensured data stored in different platforms can be reliably shared and synced → Shown up as a collaborative partner, deeply knowledgeable + committed to their clients Their rebrand mission: To come across as a cohesive entity, appealing not just to new industries, but new talent that might join them in their efforts. Their refreshed purpose and direction would make a strong bid to both. What was accomplished: → A baseline brand evaluation → Updated positioning that highlights new verticals + the customer experience → Situational messaging that captures how it feels to work with Masuga → A visual identity that expressed their flexible, energetic personality We love the outcome of this project (almost) as much as we loved collaborating with Ryan Masuga and the team. P.S. We recorded an excellent episode of the Debrief with Ryan and it's dropping this Thursday — stay tuned and get excited. ?? For now, check out the full project → https://hubs.la/Q02xMrnL0

Celebrating 18 years in business today! Thank you!

"Are you planning to crush things? Why delay? What are you scared of... success?" –?Ryan Masuga Stay tuned for a must-watch episode of "The Debrief" ???????? ?????? ?????? ????????????... ? Hearing from a founder, 17 years in business, who never invested in his company's brand until 2023. ?? ? Defining the catalyst for that decision and the courage it took. ?? ? The larger unlock of that decision. It's way beyond what you might expect. ?? ? How much his son hates the effort, haha! Special thanks to Ryan Masuga for trusting us Odi with his rebrand. And for joining the show in such a transparent way. ?? --- See past episodes of The Debrief here: https://lnkd.in/ejWPfdgM Check out the Masuga rebrand case study: https://lnkd.in/eMfyvj7a #b2bbranding #thedebrief #brandagency ?