SVA Masters in Branding

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???? Wishing you a harvest of happiness this Thanksgiving ???? Whether you are celebrating today or not, we hope your day is filled with warmth, gratitude, and cherished moments with loved ones. From our little branding family to yours, Happy Thanksgiving! ???? ?? The NYC Walking Show - - - - - #HappyThanksgiving #ThanksGiving #NYC #mastersinbranding #schoolofvisualarts #branding

Time for a break ?? You might have noticed that our studio is looking quite bare this week! Our students are on a much-deserved break for the Thanksgiving holiday. No classes again until Monday!! We hope they're catching up on rest but we have a sneaky suspicion they're catching up on school work and prepping for final presentations! If you can picture yourself here, why not join us next year? Applications for 2025 are open and the deadline to apply is January 15th! Get a jump-start on following your dreams. Learn more about applications and how to apply on our website at branding.sva.edu - - - - - #TimeForABreak #HolidayBreak #ThanksgivingBreak #MastersinBranding #GradSchool #SVA

Let's talk about the Jaguar in the room ?? Jaguar has made waves with its latest rebrand, signaling a dramatic transformation into an ultra-luxury, all-electric vehicle brand. The historic marque, under JLR, unveiled a minimalist logo, a vibrant campaign, and a new identity described as “Exuberant Modernism.” What Worked: Jaguar broke conventions by releasing a bold and vibrant campaign that didn’t show a car. This daring move positions Jaguar as a disruptor, signaling that it’s ready to shake up the EV space and cater to a younger, more affluent, sustainability-focused audience. It’s daring—and for a brand in need of reinvention, disruption might just be the strategy to stay in the game. What Didn’t: Critics lament the loss of heritage symbols like the "growler" logo and the understated elegance Jaguar once embodied along with acute critcism arising for the new visual identity itself. The lack of a car in the video left many scratching their heads, and some questioned whether this rebrand alienates loyalists. Elon Musk’s viral critique (“Do you sell cars?”) added fuel to the backlash. Every rebrand invites backlash. The challenge isn’t in avoiding criticism but in managing the narrative. As Jaguar gears up to unveil its first all-electric car on December 2, the world is watching. Will this bold vision redefine the brand and cement its place in the EV market—or drive it further into obscurity? The road ahead will determine whether this reinvention is a success or a missed opportunity. Love it or hate it? Let us know what you think of Jaguar's new look! ?? : Jaguar, BBC, Forbes - - - - - #JaguarRebrand #BrandTransformation #LuxuryCars #BreakingTheMold #WhatDoYouThink #Rebranding #EVFuture

Holiday gift ideas for all the design-brand-artist-creatives in your life ?? The season of giving is here, and we’ve curated a few practical gifts perfect for the brand-obsessive in your life. ?? I Love NY Merch Milton Glaser’s I Love NY design is timeless and iconic. Get your hands on the original design in a mug or tote for your NYC-based pals or family far-away. ?? Designing Brands Book By Croatian designer Mario Depicolzuane, Designing Brands dives into the art of shaping modern brand worlds with rationality, thoughtfulness, and intuition. The book focuses on discovery, direction, typography, illustration, photography, design, and digital and physical spaces based on the essential elements of this creative practice. The book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life. Makes a great coffee table book too! ?? Pantone Color of the Year Merch Pantone isn’t just a brand—it’s the definitive authority on color, providing a universal language that powers creativity and precision in design and manufacturing. As the year winds down, there’s no better way to celebrate 2024 than with a vibrant Pantone gift—perfectly timed as the buzz for the Color of 2025 begins to build. ?? MoMA Store, Baggu, Gestalten, Pantone ----- #giftguide #holidayshopping #svanyc #mastersinbranding #giftgiving #giftsfordesigners

Say hello to this year's teaching assistants ?? Vidan, Natalie, and Jackson are fresh grads from the Class of 2024 stepping into the role of teaching assistants this year. Being TAs lets them stay connected to the program and spend time in the place they now call home. They were remarkable students in their own year, and now they’re excited to share the frameworks and ideas that inspired them the most. For them, it’s a way to give back for the education and support they received from professors and TAs who always went above and beyond to help them during their school year. At the Masters in Branding program, we’re so grateful for students who step up to assist professors and guide students — day and night. The wonder, joy and enthusiasm they bring to the classroom is a testament to the deeply meaningful relationships they have built here with us. Here’s to passing the torch and inspiring the next wave of creative thinkers! Won't you join us next year? Applications are due January 15th!! Learn more about how to apply and join us at branding.sva.edu - - - - - #TeachingAssistants #MastersInBranding #CreativeLeadership #PayItForward #FromStudentsToMentors #CommunityMatters #BrandingJourney #CreativeEducation #PassTheTorch

Introducing the Class of 2025 ?? Meet Srushti Pokerna! With her warm and creative spirit, Srushti embodies a unique charm reminiscent of the Anthropologie brand. At the Masters in Branding program, she’s eager to delve into the fascinating intersection of psychology and storytelling. She’s excited to collaborate with a diverse and talented cohort, embracing the opportunity to learn, grow, and create together. Drop a ?? in the comments to say hello, and stay tuned as we introduce more students from this stellar cohort. Are you looking to gain strategy skills that will push your career further? Learn how you can join us next year on our website at branding.sva.edu - - - - - #ClassOf2025 #SchoolSpirit #ReadyToLearn #SVA #MastersinBranding

There's a new product category in town: Modern Soda ?? Once known as functional or healthy soda, Walmart has created an entire section dedicated to these beverages that have been gaining popularity over the years. Modern sodas are healthier alternatives to traditional sodas, featuring probiotic properties, natural sugars, and lower calorie counts. This category is dominating the market, with many brands experiencing skyrocketing revenues: Poppi, a prebiotic soda launched in 2020, has seen major growth and hit $100 million in 2024. Zevia, a zero-calorie, naturally sweetened drink, generated $153 million this year. Olipop, another prebiotic soda, is projected to reach an incredible $500 million by the end of 2024. It's a win-win situation for both Walmart and healthy soda brands. This new category highlights Walmart's dedication towards 'better for you products'. Meanwhile, with Walmart paving the way, sales for modern sodas are expected to continue growing as other retailers like Target and grocery stores follow suit — creating even bigger opportunities for these market disruptors. What do you think of this strategic move? Let us know in the comments. ?? Nick Scutari-Dunn, poppi - - - - - #ModernSoda #HealthyLiving #MarketTrends #Brandstrategy #Brandexpansion #BusinessStrategy #poppi #sparklingwater

Going out with a bang ?? This past Friday, November 15th, we celebrated the Class of 2024's culmination of their master's degree in a public thesis premiere event! We asked a few of our students beforehand what they were most excited for, and no surprise, reconnecting with their fellow classmates was a top priority. Here are some snippets of the event where lots of love, laughter, and hugs were shared. Congrats again to the Class of 2024!! Visit our website to learn more about our program and see their work at branding.sva.edu - - - - - #Classof2024 #SVA #mastersinbranding #thesispremiere #celebration #partytime #SVANYC

An Anime Mascot for the Catholic Church ? Say hello to Luce, the Catholic Church’s newest move to connect with today’s youth. Designed by tokidoki creator Simone Legno, this chibi-style (also known as super deformation (SD), is a style of caricature originating in Japan) mascot is here to represent Vatican for the 2025 Jubilee Year. Luce's design features a yellow raincoat, muddy boots, and a walking staff, symbolizing perseverance through life's challenges. She also wears rosary beads and has scallop shell motifs in her eyes, referencing the Camino de Santiago pilgrimage. With Luce, the Catholic Church signals a bold shift — stepping away from a "traditional and outdated" image to present itself as a modern, dynamic, and relatable brand. By embracing anime, a beloved medium for younger generations, the Church is showcasing it’s willingness to evolve and engage in meaningful ways. The flood of memes, fan art, and online chatter about Luce isn’t just noise — it’s evidence that the strategy is working. Love her or critique her, Luce is sparking conversations and capturing attention. What do you think of this creative take? Does Luce make faith more relatable? Share your thoughts with us! ?? ?? Forbes, Skynews, Catholic TV - - - - - #LuceTheLight #FaithInModernTimes #CatholicChurchRebranding #AnimeAndFaith #Anime #Chibi