Mastering Modern Selling

E130 - Capturing the CEO’s Magic Touch: Amplifying Strategy Across Sales, Marketing & Success How do you scale your CEO’s vision without stealing hours of their time every week? In this episode of Mastering Modern Selling, Brandon Lee and Tom Burton sit down with startup advisor and sales leader Tim FitzGerald to explore how capturing and distributing the CEO’s insights can accelerate onboarding, improve messaging, and align sales, marketing, and customer success around what truly matters. ?? Updating Your ICP for the Modern Buyer: If your Ideal Customer Profile hasn't been reviewed since pre-2020, you're probably missing the mark. ?? Scaling Product-Market Fit Across Teams: Why CEOs are often the first to feel product resonance and how to turn that into a playbook. ?? Cash Flow Conversations That Fuel Smarter Selling: Instilling fiscal discipline in a way that inspires, not stifles. Don’t miss this behind-the-scenes look at turning leadership vision into sales momentum. #ModernSelling #CEOInsights #GoToMarketStrategy #SalesAlignment #StartupGrowth

Are you pricing your products and services too low? Many businesses fail to charge what they’re worth. In this episode, Brian Doyle shares how to set the right price, increase profitability, and negotiate with confidence. ?? Price based on value, not just costs. ?? Talk to customers to learn what they’re willing to pay. ?? Negotiate with confidence—don’t default to discounts. Your pricing power is your profit lever. Are you using it right? Watch the full episode now and start pricing smarter! ?? https://lnkd.in/d9h6Qd6f #SalesStrategy #PricingPower #NegotiationSkills #B2BSales #RevenueGrowth

The Price of Winning: How Smart Sales & Negotiation Drive Bigger Profits In this episode of Mastering Modern Selling, we welcome Brian Doyle, CEO of Holden Advisors, a firm specializing in pricing strategy, negotiation, and sales transformation to drive better customer experiences and higher profits. Brian's expertise spans across multiple industries, and his unique career—from combat pilot to corporate leader—offers a fresh perspective on modern selling. ?? Strategic Pricing & Negotiation – How to sell value without sacrificing margins. ?? Understanding Buyer Psychology – Tailoring sales strategies to different generations. ?? Sales Leadership & Process – Why repeatable systems outperform individual talent. ?? Lessons from the Air Force – What combat missions teach about leadership in sales. If you're looking to elevate your sales, maximize profits, and build long-term customer relationships, this is an episode you don’t want to miss! #SalesStrategy #NegotiationSkills #PricingPower #ModernSelling #SalesLeadership

Most sales teams undervalue their pricing, cave in during negotiations, and struggle to sell on value instead of price. Sound familiar? What if you could increase your profits, close better deals, and build a sales process that actually works without cutting prices? TOMORROW, we’re bringing in Brian Doyle, CEO of Holden Advisors and a former U.S. Air Force combat pilot, to break down the real strategies that drive profitable sales. ?? Are you pricing for success or just closing deals to survive? ?? Do you control negotiations—or do your buyers dictate the terms? ?? Is your sales team built for repeatable success—or relying on individual talent? Brian has helped companies increase profits by over $1 billion—this is a conversation you don’t want to miss! ?? When: TOMORROW, 3:30p EST ?? https://lnkd.in/dxaMPbms #SalesStrategy #NegotiationSkills #ModernSelling #PricingPower #SalesLeadership

Buyers today don’t need salespeople for information, they need trusted advisors who bring real value. Traditional cold outreach is fading, and modern sales pros must shift their approach to stay relevant. ?? Buyers are in control – They do their own research before talking to sales. ?? Cold outreach is dying – Sales success now comes from building real connections. ?? Personal branding wins – Show up as a trusted expert, not just another salesperson. Want to learn how to sell the way buyers actually buy? Catch the full episode of Mastering Modern Selling! ?? https://lnkd.in/dgt5sqxq #ModernSelling #B2BSales #SalesLeadership #SocialSelling #TrustedAdvisor

Cracking the Code of Modern B2B Sales with Anthony Iannarino Sales has changed, but too many teams are still using outdated tactics that no longer work. In this episode, Anthony Iannarino, bestselling author and B2B sales strategist, shares what top sales professionals do differently to win deals and build strong client relationships. ?? The Modern Sales Shift – Why buyers have more control than ever and what sellers must do to stay relevant. ?? Delivering Real Value – How to go beyond pitching products and create solutions that matter to customers. ?? Winning Over Decision-Makers – The right way to build consensus in complex B2B sales. ?? Why Process Wins – How top sales teams build repeatable success without relying on "rockstar" personalities. ?? Outdated Tactics That Need to Go – Common sales mistakes and better strategies to replace them. ?? Building Strong Sales Teams – How to hire, train, and develop sales professionals who can consistently perform. This episode will change the way you think about sales. Whether you’re leading a team or working on closing bigger deals, you'll walk away with ideas you can use right away. #ModernSelling #B2BSales #SalesLeadership #ValueSelling #SalesStrategy

Sales isn’t what it used to be. Buyers are more informed, competition is tougher, and old-school tactics just don’t work anymore. So how do you stand out, win complex deals, and build lasting relationships with customers? Join us LIVE tomorrow on Mastering Modern Selling as we sit down with Anthony Iannarino, bestselling author, sales strategist, and creator of Level 4 Value Creation? and Building Consensus?. ? The biggest shifts in modern sales & what top sellers do differently ? How to create real value instead of just pitching products ? Winning over multiple decision-makers in complex B2B sales ? Why process—not personality—is the key to sustainable sales success ? Outdated sales tactics that need to go (and what works instead) This is an episode you don’t want to miss if you're looking to close more deals, build stronger relationships, and lead a high-performing sales team. ?? When? Tomorrow! ?? 3:30p EST ?? #ModernSelling #B2BSales #SalesLeadership #ValueSelling #SalesStrategy

Most sales teams are stuck using old-school tactics that don’t work anymore. James Buckley changed the game by showing up daily and making buyers come to him. Here’s what we learned from him on Mastering Modern Selling ? Stop chasing. Start attracting. Give value first, and sales will follow. ? Show up consistently. Sales isn’t luck—it’s momentum. ? Cold calls still work—if people know you first. Build your name before you dial. What’s the biggest sales shift you’ve made this year? Drop a comment! #ModernSelling #SalesStrategy #B2BSales #InboundSelling #SalesLeadership

E127 - The Power of Live Selling: How to Build a Brand and Drive Sales Live shows aren’t just for entertainment, they create real connections that lead to more meaningful sales conversations. In this episode, we sit down with James Buckley, host of The Daily Sales Show, to explore how going live has helped him build stronger relationships, grow his influence, and create more sales opportunities. ?? Why Live Shows Build Instant Trust – The impact of real-time conversations on credibility and engagement. ?? The Sales Benefits of Live Content – How live interactions turn viewers into buyers. ?? How Live Shows Open More Doors – The power of visibility and networking in sales. ?? Lessons from The Daily Sales Show – What James has learned from hosting daily conversations with top sales minds. ?? How Sales Pros Can Get Started – Simple steps to use live content to grow your audience and pipeline. Whether you're in sales, marketing, or leadership, this episode will challenge the way you think about visibility, trust, and engagement in today’s digital world. Brandon Lee Carson V. Heady Tom Burton #LiveSelling #SalesEngagement #ModernSelling #PersonalBranding #SalesSuccess

What if you could build trust, engage your audience, and create sales conversations before ever making a cold call? That’s exactly what James Buckley has mastered with The Daily Sales Show—and he’s joining us LIVE on Mastering Modern Selling to share how going live can transform your sales approach. When: Tomorrow Why You Should Tune In: ? Why live shows create instant credibility & open sales conversations ? How to use live engagement to turn viewers into buyers ? Lessons from hosting a daily sales show with top industry leaders ? How any sales pro can start using live content (even if you’ve never done it before!) Join Brandon Lee, Tom Burton, Carson V. Heady Heady, and special guest James Buckley for a high-energy, no-fluff conversation on selling in real-time. Don’t just watch—engage with us LIVE and get your questions answered! ?? https://lnkd.in/dgyPCVT4 #LiveSelling #SalesEngagement #ModernSelling #PersonalBranding #SalesSuccess