Master B2B eCommerce

Just an amazing day at the Master B2B Mindshare Summit yesterday at the University of Chicago Booth School of Business in Chicago. Co-founders Andy Hoar and Brian Beck summed it up below - we witnessed incredible in-depth conversations among 100 B2B eCommerce practitioners about the challenges they face every day around clean data, hiring teams, selecting technology and building a digital culture. We especially enjoyed the panel we held with CFOs talking about how they can be convinced to invest more in digital - the more you can show a direct revenue or profit impact, the more likely they are to approve investment. The more you rely on secondary (or tertiary) metrics (like Customer Satisfaction), the more challenging it will be to convince them to loosen up those dollars. And of course thank you to our supporting Subject Matter Experts at the event, including Jon Greene and Trevor Pope from Optimizely, Kami Kris and Mona Champaneri from Valtech, Tom Flierl and William Goodman from Znode, Carlos Manalo and Christopher Dravus from OX, Tim Ahlenius and Brendan Cameron from Amercianeagle.com, John Millen and Jonathan Mahan from DataX.ai, Rob LeRoux and Ryan MacDougall from VTEX, Andrew Wadsworth and Kenneth Parks from ICREON, Tiffany Alexander from Conexiom, Adam Spagnoli from Credit Key, and Ross Hart and Andrew Simpson from Akeneo. https://lnkd.in/e9ybigbW

Just an amazing day at the Master B2B Mindshare Summit yesterday at the University of Chicago Booth School of Business in Chicago. Co-founders Andy Hoar and Brian Beck summed it up below - we witnessed incredible in-depth conversations among 100 B2B eCommerce practitioners about the challenges they face every day around clean data, hiring teams, selecting technology and building a digital culture. We especially enjoyed the panel we held with CFOs talking about how they can be convinced to invest more in digital - the more you can show a direct revenue or profit impact, the more likely they are to approve investment. The more you rely on secondary (or tertiary) metrics (like Customer Satisfaction), the more challenging it will be to convince them to loosen up those dollars. And of course thank you to our supporting Subject Matter Experts at the event, including Jon Greene and Trevor Pope from Optimizely, Kami Kris and Mona Champaneri from Valtech, Tom Flierl and William Goodman from Znode, Carlos Manalo and Christopher Dravus from OX, Tim Ahlenius and Brendan Cameron from Amercianeagle.com, John Millen and Jonathan Mahan from DataX.ai, Rob LeRoux and Ryan MacDougall from VTEX, Andrew Wadsworth and Kenneth Parks from ICREON, Tiffany Alexander from Conexiom, Adam Spagnoli from Credit Key, and Ross Hart and Andrew Simpson from Akeneo. https://lnkd.in/e9ybigbW

We've kicked off the 2025 Master B2B Mindshare Summit in Chicago - we've got 100 B2B eCommerce practitioners sharing their ideas around change management, AI (of course), tariffs, digital experience, digital investments and much more. Make sure you subscribe to the Master B2B Friday 15 Podcast to get a recap of this amazing event (and so you won't miss it next year!). But if you're not with us in Chicago, we're bringing the conversations to you in cities across the country, including St. Louis, Charlotte, Cincinnati, Cleveland, Detroit, Denver, New York City and Minneapolis. Sign up on our website!

Site search vendors price by keystroke? When Andy Hoar worked on his Site Search Combine for Paradigm B2B, he was surprised by how some vendors charged for their services - by the keystroke. #VendorComparison #CostConsiderations #ArtificialIntelligence #KeystrokePricing #QueryPricing #TechBusiness #SoftwarePricing #EcommercePlatform #sitesearch

How should B2B eCommerce teams measure cost to acquire a customer? Andy talks about the real reasons why measuring CAC correctly is so difficult - learn more when you listen to the Master B2B Friday 15 Podcast, every Friday... #CACcalculation #MarketingStrategy #CustomerAcquisition #DataAnalysis #BusinessGrowth #MarketingMetrics #ROI #SalesOptimization #DigitalMarketing #BusinessIntelligence

B2B eCommerce companies should adopt this strategy from B2C companies... Why are B2C companies relentlessly focused on CAC while B2B companies are not? Is it because so few have a Chief Marketing Officer? #B2Bmarketing #B2Cstrategy #datadrivenmarketing #influencermarketing #marketingtips #businessgrowth #CMO #marketingstrategy #businesstips #B2Binsights

What are B2B eCommerce companies are missing when they don't invest in senior marketing leadership? On this week's Friday 15 Podcast, we dig into how companies should think about Cost to Acquire a Customer (CAC), and why this metric is so challenging without senior marketing leadership. #marketingleadership #CAC #businessgrowth #marketingstrategy #ROI #B2Bmarketing #salesstrategy #marketingtips #businessgrowthhacks #marketingROI

70-90% of Digital Transformations Fail! Here's Why Discover why most digital transformations fail and learn proven improvement strategies. #digitaltransformation #digitaltransformationfailure #businesstransformation #improvementstrategies #changemanagement #digitalstrategy #McKinsey #BainCompany #Deloitte #projectmanagement

The Cleveland B2B Ecommerce community ROCKED and ROLLED last night at a fantastic Master B2B eCommerce Executive Roundtable, hosted at Neuvo at Lakeside, right next to the Rock and Roll Hall of Fame! And we had a group of FAMOUS practitioners join us from across industries -even including industrial distributor Famous Supply! It was great to see Adam Kupec, Matt Nichols, Chris Baltusnik, Glenn Roper II, Jeffrey Reichert, Kelli Flaherty, Paul C., Jillian Wojtowicz, Karly (Van Boxel) Kocik, Lynette Anderson, Kyle Willsey, Elena Dunne, PhD, PMP, Michael Johnson, Vicki Feola, Deepak Swain, Patrick Winslow, Ryan Valentine, Michele Feick Ryan, Kate M. Eidam, Linda Choong, MS, MBA, Jon Groza, and others! We missed you Kelley Bennett, Tom Friedl, and Benjamin Stager, but hope to see you next time we're in town. We discussed a host of critical topics, including defining ROI for digital efforts and who in the organization should own the ultimate decision on investments for digital, then we capped the day off with a fantastic meal. We surveyed the group in attendance on their top priorities for 2025, and, right in line with our other Roundtables this fall, analytics / reporting and product data topped the list of things practitioners were looking to spend time and resources on in the coming year. The setting was amazing, we watched the sun go down right on the water with the skyline in the background. All around a great day and time well spent! Andy Hoar and I are hosting two more Roundtables this fall - both next Wednesday, 10/23 - one in Denver and the other in Minneapolis. We have a couple of seats remaining in each market for practitioners, and there is no cost to join. DM one of us here on LinkedIn if you would like to attend! #b2becommerce #billiondollarb2becommerce

On the last Master B2B Friday 15 podcast... Andy Hoar and Brian Beck discussed what's the best way to recalibrate your digital strategy? They said there are 3 questions you need to ask yourself about your company: 1) How do you know if your current strategy's working? 2) Who should lead the review process? 3) How do you prioritize the changes? In the full episode you'll hear the best way to go about answering those questions. Subscribe wherever you listen to podcasts. Don't miss a single episode - a new podcast is released every Friday.