Many companies feel stuck right now. From Trump administration actions on #DEI, #tariffs, DOGE spending cuts, and anti-“woke” activity… to the anti-capitalism/big business movement on the other side… Here are four key steps to navigate this new landscape and prepare a proactive engagement. ?? Identify and prioritize key issues ?? Don't walk away ?? Position for influence ?? Prepare for blowback Every company, in every sector, needs to be ready for disruption, changes, and challenges this year and in the years ahead. We can help set you up for success with a strategic playbook for proactive engagement. ?? Contact us today to learn: https://lnkd.in/d4jUe2u.?
maslansky + partners
公共关系和沟通服务
New York，NY 8,630 位关注者
It’s not what you say, it’s what they hear.?
关于我们
Language shapes how business is done and the world is run. The ability to inspire audiences and compel them to act begins with a simple but powerful premise: It’s not what you say that matters, it’s what they hear. At maslansky + partners, we make sure you’re heard exactly as you intend, and that what you say matters. That is how you win. The way we do it is through Language Strategy, the singular discipline of finding precisely the right words to change behavior and move an audience to action. Combining our roles as researchers, strategists, and writers, we frame your language and provide the specific wording to shift behavior in your favor. Think of our firm when you need to lift your brand, reframe your reputation, energize an issue, introduce a product, restore trust, navigate a crisis, differentiate yourself, or simplify the complex. We make a big impact on how winning organizations communicate, from Fortune 500 companies to trade associations to nonprofits around the world. Don’t wonder which words will help you win. Be sure of it. That's maslansky + partners.
- 网站
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https://www.maslansky.com
maslansky + partners的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 1991
- 领域
- Communication、Messaging、Language Strategy、Public Affairs Messaging、Corporate Social Responsibility、Crisis Communication、Qualitative Research、Quantitative Research、Brand Messaging、Employee communications、Corporate messaging、Corporate narrative、Customer communications和Strategic communications
地点
maslansky + partners员工
动态
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DEI has been demonized. Companies are finding themselves in a “damned-if-they-do, damned-if-they-don’t” situation. Fail to comply with the new executive orders and face the risk of being targeted and potentially held liable. Change your language and behavior to comply and face potential damaging backlash from customers and employees. There are ways to carefully thread the needle on DEI and please both sides. Michael Maslansky and Lee Carter address this vital subject in a very timely episode of HearSay. Make sure to listen. ?? https://lnkd.in/eEk76WAq
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We're letting Lee Carter out of the office for an afternoon (like we could hold her back, lol) for this must-attend session at #PRWeekCrisisComms conference! Follow the link to get your tickets. Lee is thrilled to share the stage with Conroy Boxhill for this important talk on helping leaders communicate in times of crisis.
How leaders communicate in a crisis can define their brand’s future. At PRWeek’s Crisis Comms Conference on April 8, industry experts Lee Carter, president of maslansky + partners, and Conroy Boxhill, North America CEO of Porter Novelli, will take the stage for a powerful fireside chat on the impact of language and leadership in crisis response. This session will explore: ? How clear, empathetic messaging fosters trust and credibility. ? The role of strong leadership in navigating uncertainty. ? Real-world examples of crisis communication done right. Don’t miss this must-attend session! Secure your ticket today: https://lnkd.in/e-XAaarD #PRWeekCrisisComms #Leadership #CrisisManagement #PRWeek
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If your organization is standing on the sidelines waiting to see how things shake down this year, you’ve already lost. Whether your primary concern is the impact of tariffs, trust in science, food ingredients, pricing, sustainability, DEI initiatives, or something else, we can help you minimize risks early, develop clear messages, and prepare for every eventuality, so you can face the future with confidence and clarity. ?? Read more here: https://lnkd.in/epCkTfZv
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DEI - three simple letters, but what do they actually mean? ?? And how can companies continue to champion their DEI commitments and balance external pressures from political groups and advocacy organizations? In the latest episode of HearSay, Michael Maslansky and Lee Carter?outline five essential steps that businesses can take to communicate and implement these changes effectively. Tune in at the link below: https://lnkd.in/eEk76WAq
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Lee Carter joined anchor John Berman and Matt Bennett on CNN News Central this morning for a lively conversation on some of the administration’s latest moves around key issues like immigration/deportation and the economy. ?? Click here to watch the full conversation: https://lnkd.in/eYZvBHmz
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So many companies feel stuck right now, with no sense of how to move forward in this new environment. The key to navigating it all is to be prepared and be proactive. Sitting on the sidelines is not an option. You need to consider the potential impact for your business, clarify your priorities, strengthen your partnerships, and make your voice heard, now. ?? Learn how we can help evolve your strategies. https://lnkd.in/epCkTfZv
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Congrats to our friends and partners at?Recycled Materials Association (ReMA)! ??
President @ ReMA | JD Environmental Policy I Recycling I SustainabilityI Non-Profit Leader
This week Recycled Materials Association (ReMA) received a 2025 American Advertising Award from the American Advertising Federation (AAF) for our rebranding from the INSTITUTE OF SCRAP RECYCLING IND., INC (ISRI) to #ReMA. The award was called the "Extreme Makeover Award," which I love and certainly reflects the big changes we made to update our #branding through our name, colors, logo and tagline. And I am so proud of our team that made this happen, led by Holly Arthur. And, of course, none of it could have happened without Michael Maslansky and all his colleagues at maslansky + partners. All of us at ReMA are grateful for their creativity and commitment to helping us transform our language and brand identity – while remaining true to who we are as an industry and member organization. ReMA Young Executives Council (ReMAYE)ReMA Women in Recycling Council (WIR)Bureau of International RecyclingNational Waste & Recycling AssociationShonzia Thompson, CAECouncil of Manufacturing Associations #Manufacturing #Recycledmaterials #recycling #recyclingindustry #sustainability #resilience #essential Association of Plastic Recyclers (APR)The Aluminum AssociationAmerican Forest & Paper Association Bureau of Middle East Recycling (BMR) Colin KellyAndy GoldingAndrew Cooley Krista Ostuno Neil Byce Sean Daoud, MBA
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?? NEW HEARSAY OUT NOW ?? In this new episode of HearSay, CEO Michael Maslansky and President and Partner Lee Carter discuss the challenges businesses face in realigning their Diversity, Equity, and Inclusion (#DEI) strategies following recent executive orders from the new administration. With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in at the link below to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape. ?? https://lnkd.in/eEk76WAq
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Language Strategy applies everywhere, in any industry or company really needing to better understand how to pull in their audiences. Yes, even Broadway.?? ? We partnered with Disney Theatrical Group and Situation to learn how to get more people to pay attention (and pay for tickets) with a national survey designed to get an understanding of any barriers that may exist for Broadway. ? Our partner, Ben Feller said it best: “The audiences that Broadway wants back are giving you the answer. If you want more of them in your theaters, you have to feel the whole experience as they do. And, at times, they feel like it?s a huge hassle — long lines, concerns about crime, getting into Times Square, finding a place to park. They just need it to be a little easier, and they know one show or one theater can?t do it. It?s up to the industry, together.” ? ?? Read the full article here: https://lnkd.in/e2AtzXTD