maslansky + partners

New York Women in Communications event with Omnicom - a night of networking and insights from Lee Carter at maslansky + partners. ?? Favourite takeaway, which is very relevant for companies right now: "If you don't tell your story, someone else will." ?? #omnicom #nywici #comms

The world looks and feels a lot different than it did just a few months ago. Change and disruption are the name of the game, whether it’s coming from the new administration or the wave of anger sweeping the country. As this new environment continues to evolve, companies need to adapt and find new ways to tell their story. Here are five communication strategies that won't work in this evolving environment: ? Making the problem too big ? Ignoring popular sentiment ? Failing to find common ground ? Not telling your story ? Talking about all the good you're doing in the world For a more in-depth guide on how to communicate successfully in this new environment, read this article by m+p President and partner Lee Carter https://lnkd.in/e4PaHmXY

A couple of weeks ago we had an incredible #networking event Omnicom Media Group and Lee Carter, President & Partner maslansky + partners gave a terrific talk on #persuasion. Here are a few of her key points: - Get clarity on your #goals - Understand your vulnerabilities - Know your target audience deeply - Be authentic - Have a master narrative - Include simple proof points - Use visual language - Be a champion #storyteller Never miss one of our awesome events, sign up for our newsletter nywici.org #careers #success #future #storytelling

Our research shows #DEI is poorly understood as a concept—and it’s never been more controversial. But there are steps you can take to frame your efforts in ways that have broad support… like highlighting what your company is doing rather than what it stands for. ?? Action over advocacy. ?? Substance before symbolism. ?? Show how you’re walking the walk more than talking the talk. Contact us if you’d like some help with your company’s language around DEI: https://lnkd.in/d4jUe2u. #ResponsibleBusiness? #CorporateResponsibility?

There was a time, not that long ago, when companies were cheered for talking about goals having to do with “justice,” “equity,” and “systemic racism.” We’re in a different time. To communicate effectively today about social, diversity, and inclusion initiatives, move away from controversial, politicized terms. Use language that has broader support, like “fairness” or “opportunity.” Need help framing your #DEI efforts? Contact us for a free consultation: https://lnkd.in/d4jUe2u. #ResponsibleBusiness? #CorporateResponsibility?

?? New Episode of HearSay is out now! ?? In this latest episode of HearSay, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on #tariffs, or is silence the smarter move? And if they do want to engage, how should they do it? In the episode, they explore: ?? the risks and rewards of making a statement ?? the challenge of breaking through public skepticism ?? and the evolving strategies needed to shape the conversation. Plus, they debate whether traditional corporate messaging still works—or if it’s time for a radically different approach. ?? Listen here: https://lnkd.in/eGqwBghX

President Trump’s executive orders on #DEI have forced more companies to rethink their entire approach to #diversity and #inclusion. Here’s a tip: steer away from “moral” language that creates a divide between “good” and “bad” or “right” and “wrong.” Instead, talk about how you’re acting responsibly—and connect those actions to tangible benefits. ?? For more tips on communicating your efforts with confidence, read this insightful piece from Michael Maslansky: https://lnkd.in/ey4VmavN

I spent years routinely finding myself reporting from two extraordinary places for The Associated Press: inside the Oval Office and aboard Air Force One. As the AP is currently banned from both, I have a distinctive perspective on why this moment matters. I share it here, as an adviser to companies across industries, because the principles lift this beyond another fight between President Trump and the press. I doubt many people outside the D.C. or journalism bubble care about the AP's access. Then again, I doubt that many people who elected Trump to make their groceries cheaper care whether it's called the Gulf of America or Gulf of Mexico. Here is what's worth remembering from this: ???????????????? ??????????????. Yes, still. Always. In a narrative fight, the facts alone won't set you free. But the White House is not free to make up facts, either. The White House says the AP is ignoring a "lawful geographic name change" and that the AP must get "The Gulf of America" name right "not just for people here at home, but also for the rest of the world." But of those things are incorrect. There was no law passed here (it was an executive order.) And the rest-of-the-world part isn't right, either. The AP covers the globe, and the world still calls it the Gulf of Mexico. So the AP kept its style the same for clarity while specifically noting that "Gulf of America" has authority in the United States. The president is often called the most powerful person in the world. Doesn't mean he runs it. ?????????????????????? ??????????????. I spent six years covering the White House for the AP, spanning the administrations of President George W. Bush and President Barack Obama. There was at least one time when both presidents (or their teams) were infuriated about an AP decision. They let me know it. Colorfully. But never did a Democratic or Republican president ban access to the Oval Office or Air Force One because he didn't get what he wanted. The presidents kept the power of perspective even when things didn't go their way. I worked at the White House, not for the White House. It's called the free press for a reason. I remember one time a Bush aide met my mom at a White House event and said to her: "Your son has a way of being a pain in the ass without being a son of a bitch." Translation: tough, but fair. Fair enough. ???????????????? ??????????????. So if you're not invested in the First Amendment part of all this, why should you care? Because if you're in business, this dispute signals something bigger. Now is the time to decide whether to stay focused on the story you want to tell, or just spin along in the chaos. Look at how much language is shaping so many aspects of life right now, from shared bodies of water to the clampdown on Diversity, Equity, and Inclusion. Remember the power you have. Find the language that reflects your values, meets this moment, and means what you actually want it to mean to your audiences. That's how you win.

When it comes to navigating the new, politicized environment of #DEI, there’s no easy answer. But there are steps you can take to depoliticize the issue. For example, move away from talking about any specific groups. Instead, use more inclusive language around individuality and how you’re working to ensure that everyone has a fair chance. Read Michael Maslansky's thoughtful piece for more steps on communicating DEI in the Trump administration. https://lnkd.in/ey4VmavN #ResponsibleBusiness? #CorporateResponsibility?

Language strategy can be used everywhere... yes, even on your dating app profile. With limited space, every word counts, so selecting the right language is crucial for forging real, meaningful connections. In her first piece for us, Vice President Erin Tye shares tips on using language strategy to enhance your dating app profile and, hopefully, find your next beau.??? ?? Read more here: https://lnkd.in/eyGDc7yZ #languageoflove #languagestrategy