Marvelous.works

We're busy building the best team in media revenue operations here at Marvelous! In the last month alone, we've added a Senior Software Developer, four new Partnerships Managers (including one promotion,) and an intern to the team. We're expanding to better service our client partners, and to meet our continued commitment to product innovation. Warm welcome to Wen Jen, Gina-Sophia Zamudio, Drew Watson, Alex Velasco and Avery Alderman!

Today on National Intern Day, we're spotlighting our own Julia Measham, Annabelle Kieswetter, and Carson Plumlee. We're grateful for this talented team who go above and beyond to support Marvelous across the U.S. They're truly an indispensable part of our team! #nationalinternday #celebrating

Welcoming Partnerships Manager Bethany Chen to the team on this morning's stand up, excited to have her with us as the team continues to grow! Also the latest tradition of each team member calling out their song of 2024 as part of our team hellos / introductions looks like a keeper. Our in-house DJ Emerson Krull curated a few highlights below. Happy listening and welcome Bethany! https://lnkd.in/g2DWh5qa

On today’s Meet Marvelous, our spotlight is on Micaela Rich in the newly created role of VP Operations, moving up from Director of Operations. In Mica’s year and a half with Marvelous, she’s helped to transform the company’s team structure, professionalized our processes & data architecture, and helped to scale a business generating tens of millions of pipeline dollars for dozens of concurrent client partners. Mica truly cares about the company, our partners, and above all our team’s success; and it shows every day. We’re grateful for her kindness and consistent excellence. Congratulations and cheers to Mica! ?

Marvelous will be in attendance for #Possible2024. See you in Miami!

We rolled out “Stop selling meetings” as a tagline in 2019, and it’s still the first slide in our general presentation. Mainly because we all get so much robo-sent email asking for time on our calendars from someone we don’t know. That’s why we built our own software to let our team of sellers who know a partner’s pitch build individual messages that they can think about, customize, and edit as they send. It means they can worry more about creating value for the brand or agency person on the receiving end, instead of worrying about sending out “book time on my calendar” CTA’s. We have always been small batch, human written, and edited to build trust over time. If we truly do what it takes to understand partners' value, match with conviction to the right brand teams, using genuine business insights; then we know pipeline and qualified conversations (and great meetings) will follow.?#salesnotscheduling

We rolled out “Stop selling meetings” as a tagline in 2019, and it’s still the first slide in our general presentation. Mainly because we all get so much robo-sent email asking for time on our calendars from someone we don’t know. That’s why we built our own software to let our team of sellers who know a partner’s pitch build individual messages that they can think about, customize, and edit as they send. It means they can worry more about creating value for the brand or agency person on the receiving end, instead of worrying about sending out “book time on my calendar” CTA’s. We have always been small batch, human written, and edited to build trust over time. If we truly do what it takes to understand partners' value, match with conviction to the right brand teams, using genuine business insights; then we know pipeline and qualified conversations (and great meetings) will follow.?#salesnotscheduling

A truth: Good outbound finds customers, great outbound creates them. Most of what sellers and SDR's do in their outbound practice is designed to FIND customers, uncovering an already interested prospect by casting a wide net and hoping to get lucky with timing. Great outbound CREATES customers by having conviction through insights, and being consistently relevant over multiple smart touches. The best way to do the work of sales in the outbound channel is over time, gradually accumulating awareness and intent with several people and building a coalition. #alwaysbeopening?

The Marvelous team has interacted with over 46K prospects in the last 90 days alone, with an average engagement rate of 80% across our partners. Here’s how we do it: ?? Engagement radar: We are the only data resource with real-time insights on brands and prospects that are responding and in market NOW. Over 100K industry contacts within F500 parent companies and their agencies. ?? Competitive coverage: Our team tracks live brand activations, partnerships, and ad campaigns to strategically align our clients with advertisers that are poised to spend. With the use of Marvelous’ comprehensive brand bible, we can provide a true bottom-up audit of brands by vertical.

What a game, congratulations to the Kansas City Chiefs and all their fans! An even bigger congrats to the brands who ran ads during the game. Here is the comprehensive list of brands who advertised during Super Bowl 58 along with their digital AOR, parent company and indication of where we’ve seen engagement whether at the agency or brand. We’re excited to share this resource, please get in touch directly for more info: https://lnkd.in/gNZRbdKt Of the list of brands who advertised, Marvelous has engaged with 82% of these companies for our partners.