Marten Law LLP

This month I had the privilege of speaking at the inaugural Outdoor Industry Association’s Catalyst Conference. Seattle brought the rain, and folks arrived with a whole lot of energy (stoke?) and rain gear! Catalyst was fantastic sustainability conference, highlighting the ways that the outdoor industry has led on issues from climate to chemicals. I learned so much from presenters, including my engaging co-panelists Leah Thomas and Jason Parkin who spoke about authentic communication strategies around sustainability and intersectional environmentalism. A few of my takeaways from the conference: ?? Sustainability is a growth industry, particularly as it merges with compliance and legal. New regulations are pushing businesses to adopt greener practices--what was once cutting-edge will soon become legal requirement. This means that businesses integrating sustainability into design, operations, and marketing can stay ahead of regulatory requirements, foster positive reputations, and contribute to a healthier planet. ?? We can learn so much from the path behind us. I was inspired to sit with and learn from so many historical and present sustainability leaders in the outdoor industry. These innovators have faced challenges, embraced innovation, and driven change that continues to influence sustainability going forward. Their work reminds us that collaboration across disciplines can lead to extraordinary breakthroughs. ?? The value of in-person collaboration cannot be overstated. Technology has made remote work and communication easier than ever—but the electricity of hundreds of sustainability professionals in one room can’t be beat. A big thank you to the OIA team for putting together this event, including Julie M.H. Brown, Keelin Kelly Christensen, Breana Nehls, and Andriana Rogers. I have no doubt that Catalyst will drive change for years to come! #outdoorindustry #sustainability

Marten is expanding our international products practice! We're hiring an EU/UK Products Practice Attorney to help drive our professional growth. The successful candidate must have experience in advising global companies on how to address the evolving regulatory environment concerning sustainability reporting, climate-related targets and disclosures, due diligence, and supply chain transparency requirements that span a broad range of sectors including apparel, footwear, textiles, outdoor gear, furniture, food products, and more.?This position will be based out of Washington D.C. Learn more and apply now: https://lnkd.in/gpwxE-xP #EnvironmentalLaw #Marten #ConsumerProducts

Next Wednesday James Pollack is hosting a monthly PFAS briefing sponsored by the Environmental Law Institute. This month, the focus of discussion is greenwashing. Green marketing allows consumer product manufacturers to tap into demand for products that have less of an impact on the environment. Over the past several years, green marketing has also shown its potential as a litigation minefield. This form of false advertising, or greenwashing, presents serious litigation risks from the FTC, states, and class action plaintiffs alike. One of the fastest-growing segments of greenwashing litigation has involved PFAS. Want to learn more about regulations pertinent to green marketing? Sign up using the link below! Topic: Greenwashing Date: Wednesday, November 20th, 9:00-10:00 am (PT) Where: Webinar Register now: https://lnkd.in/g_zuRMfT #EnvironmentalLaw #PFAS #Greenwashing

Please join Marten Law Partner Jeff Kray as he presents at the National Association of Clean Water Agencies (NACWA) 2024 Clean Water Law & Enforcement Seminar next week in Tuscon, AZ.?Jeff and others will explore PFAS through the lens of utility risk management, covering topics ranging from the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) to industrial pretreatment, notices of intent to sue letters (NOIs), Clean Water Act permit shield protections, and insurance coverage. Sign up now using the link below! Topic: PFAS Toolkit: Best Practices for Avoiding and Defending Against Liability When: November 14th from 11:00am -12:00pm (GMT-7) Where: El Conquistador Tucson Register now: https://lnkd.in/gJ_a9Uss #PFAS #EnvironmentalLaw #CleanWaterLaw

Marten Law is excited to announce that Partner James Tupper will be leading a Legal Discussion on Stormwater Permits hosted by the Washington Stormwater Center.?James will be discussing several important legal cases that have potential to impact both Municipal and Industrial stormwater permits in the future. You'll learn about a variety of topics including: ?? Permit Appeals Process ?? The Maui Decision ?? Chevron Deference ?? 2025 legislative updates We hope to see you there! ?? Topic: Stormwater Permits Date: Thursday, November 14th at 11:00 am (PT) Where: Zoom Link to Register: https://lnkd.in/gD-WztVK #EnvironmentalLaw #Stormwater

Marten is growing! We're hiring a Chief Financial Officer to help drive our professional growth. This position will be based in Seattle. Learn more and apply now: https://lnkd.in/gAbcAXGJ #EnvironmentalLaw #Marten

Marten Law is excited to share that James Pollack be speaking at the Outdoor Industry Association's 2024 Catalyst Conference on Wednesday, November 13th. He'll be at the afternoon session: "Sustainability Claims Workshop: Marketing in a Regulatory Environment", sharing insights and strategies alongside industry leaders to help drive sustainable innovation and impact. Whether you're a brand leader or sustainability practitioner, this session will offer actionable ideas and solutions to inspire real change.???? Sign up to connect, learn, and collaborate with so many passionate leaders in the field. Together, we can shape a more sustainable future for the outdoor industry. Register here: https://lnkd.in/gC8PwKQw Note: While the OIA Catalyst Conference is sold out, you can still engage online and gain insights that will help drive the circular economy in the outdoor industry. #OIACatalystConference #Sustainability #EnvironmentalLaw

We're happy to share that Marten Law's Kameron Schroeder, Victor Xu, and Richard Allan were able to successfully negotiate the reopening of a trail on the Oregon coast on behalf of the Oceanside Trails Group. The Oceanside Trails Group reached out to Kameron last winter after new owners of a residential property closed a trail. The trail had been used by thousands of residents and visitors over its more than 30-year existence and ran along the south-east side of the new owners property. The trail connected several adjoining neighborhoods and without it the neighborhoods are only connected by vehicle roadways or more remote foot paths. The trail also provides convenient access to a tire trail, the neighborhoods’ only foot path to the beach and ocean which bypasses Highway 31. Kameron, Victor, and Richard traded several letters with the new owners, outlining our clients entitlement to a prescriptive easement over the trail and negotiating a resolution. They were ultimately able to convince the new owners of the expense of litigating the issue in court, and the validity of our client’s legal position. Kudos to everyone who contributed to this success!??????

It was great meeting new people and seeing old friends at the AMERICAN FLY FISHING TRADE ASSOCIATION Confluence in New Orleans this week. My three biggest takeaways are: ?? Fly fishing is growing and TrackFly has the data to verify that. ?? Market research provided by The Pathwayz Group shows that consumers are increaingly demanding sustainability. ?? Sustainability is increasingly becoming regulated as demonstrated by James Pollack (pictured below) from Marten Law LLP with his presentation on PFAS. If your company needs help navigating sustainability compliance, or wants to credibly capture the growing number of conscious consumers, Emerger Strategies is here to simplify sustainability and help you make the business case for sustainability! Amber Vanderburg Stephen Baird #protectwhatyoulove #flyfishing #sustainability #sustainablebusiness

Reminder - You only have two days left to sign up for this year's ABA SEER Fall Conference in Seattle. Register now using the link below!