MarTech

Are you struggling to connect your digital marketing efforts to real-world results? You're not alone. Despite 80% of marketing budgets going to digital channels, 80% of U.S. retail sales still happen in-store. This disconnect creates a major attribution challenge, writes Michele Morelli. Enter AI and machine learning - the game-changers in marketing attribution. These technologies are bridging the gap between online metrics and offline outcomes, offering: 1. Comprehensive analysis of customer journeys 2. Real-time campaign optimization 3. Integration of online and offline data As marketers, we need to demand more from our attribution tools. Ask your vendors: - Can you link digital spend to in-store sales? - Do you offer real-time optimization? - Are you using consistent methodology for both visits and transactions? #MarketingAttribution #AI #MachineLearning

?? Attention non-ecommerce marketers! Tired of feeling left out of the email automation game? We've got you covered! Brian McKenna has 7 clever email automations that'll make your subscribers say "wow" (and your boss say "promotion"): ?? Welcome series that actually welcomes ?? Content binge worthy drip campaigns ?? Personalized onboarding experiences ?? Re-engagement emails that spark joy ?? Event follow-ups that keep the party going ?? Milestone celebrations (because who doesn't love a good pat on the back?) ?? Feedback loops that show you care Learn how to implement these game-changing automations and watch your engagement soar! ??#EmailMarketing #MarketingAutomation #B2BMarketing https://lnkd.in/eYJQXSdW

Marketers, are you struggling to navigate the complex world of martech? Ana Mour?o explains the importance of capability assessment and tool procurement. Here's why it matters: ? Align tech with business goals ? Avoid wasting resources on unnecessary tools ? Maximize ROI on martech investments ? Stay competitive in a rapidly evolving landscape Key steps: 1. Assess current capabilities 2. Identify gaps and opportunities 3. Research and evaluate potential solutions 4. Implement and integrate new tools effectively By mastering these skills, you'll drive better results and demonstrate strategic value to your organization. #MarTech #MarketingStrategy #DigitalTransformation

Customer-centric marketing is the key to long-term success in today's competitive landscape, explains Shama Hyder. Building trust is crucial, as it drives purchase decisions and increases customer lifetime value. To foster trust: ? Create quality touchpoints across the customer journey ? Provide transparent communication ? Prioritize data protection and cybersecurity ? Combat counterfeiting to preserve brand integrity ? Leverage satisfied customers as brand advocates By focusing on these elements, brands can turn customers into loyal advocates, boost lifetime value, and protect their reputation. Remember, trust is hard to earn but easy to lose – make it your brand's biggest selling point! #CustomerCentric #MarketingStrategy #BrandTrust

News from us, about us, today. Third Door Media, the publisher of MarTech and the MarTech Conference, was acquired Semrush. Learn more about the news and read the press release at the link below https://lnkd.in/etr_c6WA

Looking to elevate your marketing strategies? Tap into our #MarTech on-demand sessions anytime and uncover essential tools and techniques for success. Check out the agenda here: https://lnkd.in/eMMXpT_M #martechconf #martech

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**Exciting Update(s) Alert** that MarTechBot has been upgraded to ChatGPT 4o mini, making it nearly twice as fast as before with the 3.5 Turbo model AND...MarTechBot is now connected to the internet! Try it out for free at https://lnkd.in/dGHqjZ2q

?? “New year, new stack?” For many marketers, better features—not just cost—are the top reason for switching martech apps. Check out MarTech’s Replacement Survey results to see the trends. Free download here! #MarketingStrategy https://lnkd.in/e87CFuhe

?? Dive into the future of marketing with MarTech! ?? Get daily insights, expert interviews, and AI-powered innovations delivered straight to your inbox. Subscribe now for free! https://lnkd.in/eTbWygZA #MarTech #MarketingInnovation