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#Interview | Want to know where influencer marketing ROI is really at? Alexandra Caceres from Metricool has the data (spoiler: YouTube's looking strong!). Get a peek into their global strategies, AI predictions for 2025, and the crucial lessons she's learned blending tech and marketing. A must-read for data-savvy marketers! Full story: https://lnkd.in/dRMXVs3A

AI is transforming marketing, but at what cost? Jonathan (Jon) Moran from SAS emphasizes that trust is the bedrock of customer relationships. Irresponsible AI can lead to biased, offensive messaging, eroding brand trust and impacting the bottom line. It's crucial to prioritize ethical AI practices for sustainable success. Read more -- https://lnkd.in/d3j3iuCw #AI #MarketingEthics #Trust #ResponsibleAI #SAS

#News | AudioCodes' Voca CIC integrates seamlessly with Microsoft Teams Phone extensibility! This Azure-native solution offers a more reliable and streamlined approach to connecting your contact center with Teams users. Expect simplified onboarding, standardized provisioning, and enterprise-grade stability with 99.999% uptime. It's the next evolution for Teams-powered customer experiences! #ContactCenter #MicrosoftTeams #CCaaS #AudioCodes #CustomerExperience #UnifiedCommunications

#News | Invoca and Adobe Experience Platform are bridging the digital-to-voice gap with AI! This powerful integration unifies digital engagement data with contact center conversations, providing a complete view of the buyer journey. Imagine harmonizing data sources, optimizing campaigns with newfound insights, and boosting revenue across all channels. See it live at Adobe Summit! #MarTech #CX #AI #AdobeExperiencePlatform #Invoca #CustomerJourney

#News | Exciting partnership alert in healthcare! Quest Diagnostics is joining Google Cloud to revolutionize patient and provider experiences. By leveraging Google's AI and data analytics, they aim to deliver personalized insights, streamline operations, and improve care access and quality. This collaboration highlights the transformative power of cloud and AI in the diagnostic services space. #Healthcare #AI #DataAnalytics #GoogleCloud #QuestDiagnostics #HealthTech

#News | Kubit has launched Lumos, an AI-powered analytics engine to transform how we leverage data warehouses! Get ready for lightning-fast insights, streamlined workflows, and enhanced data quality, all powered by AI and NLP. Lumos promises to bridge the gap between complex data and confident decision-making, empowering product and data teams like never before. No more data silos – just actionable intelligence at your fingertips! #DataAnalytics #AI #DataWarehouse #KubitLumos #BusinessIntelligence

#News | 8x8's CPaaS APIs are booming, seeing a 43% YoY growth fueled by the demand for personalized, AI-powered self-service! Customers want engagement on their terms, and 8x8 delivers with AI chatbots on WhatsApp/SMS and voice bots for billing and payments. They're also streamlining onboarding and enhancing security with features like Silent Mobile Authentication. The future of CX is agile, personalized, and powered by intelligent APIs. #CPaaS #CustomerExperience #AI #SelfService #8x8 #CX

#News | DXC Technology Technology and fashion brand Parfois are teaming up to redefine customer experience! DXC will implement the Snowflake data platform, leveraging data-driven insights and AI to deliver personalized shopping recommendations. This strategic move aims to enhance customer centricity, providing Parfois with near real-time data and predictive models for informed decision-making. It's exciting to see data and AI transforming the retail landscape! #CustomerExperience #AI #DataAnalytics #RetailTech #DXCTechnology #Parfois

#News | The TikTok saga continues: Oracle is reportedly exploring a deal for US operations, offering security assurances and a minority stake. The catch? The powerful algorithm might remain under Chinese control, a potential sticking point for US regulators concerned about national security and data privacy. This delicate balancing act aims to keep the popular app running while addressing key concerns. The clock is ticking with the upcoming deadline – what will the outcome be? #TikTok #Oracle #NationalSecurity #DataPrivacy #TechNews #USChinaRelations

#News | AI in eCommerce: Efficiency vs. Satisfaction 40% of shoppers say poor AI support is eCommerce's biggest flaw, with nearly 40% abandoning purchases due to frustrating chatbot interactions. While AI chatbots can improve efficiency, they often fall short in customer satisfaction—it’s not about speed, it's about understanding. Retailers need to rethink AI's role, focusing on accuracy and personalization and offering seamless human support when needed. AI should enhance, not replace, customer service.