With new trends like artificial intelligence (AI), augmented and virtual reality (AR/VR), privacy-first marketing, and multi-channel strategies changing the way marketers work, the Martech environment is dynamically changing. https://ow.ly/HFGg50TMtRZ #marketing #martech #technology
MarTech Series
IT 服务与咨询
Hawthorne，California 25,935 位关注者
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
关于我们
Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights and Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
- 网站
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https://martechseries.com
MarTech Series的外部链接
- 所属行业
- IT 服务与咨询
- 规模
- 11-50 人
- 总部
- Hawthorne，California
- 类型
- 私人持股
- 创立
- 2016
- 领域
- marketing technology、sales、marketing、advertising、Publisher、MarTech News、Ad Tech 、B2B Marketing、News和B2B Content
地点
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主要
获取路线
3503 Jack Northrop Ave
Suite #C3873
US，California，Hawthorne，90250
MarTech Series员工
动态
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The phase-out of third-party cookies, the introduction of IP address masking, and increasingly complex privacy laws are fundamentally reshaping how data is collected and used. https://ow.ly/pkWQ50TMtNL Data Axle #marketing #martech #technology
Navigating the Future of B2B Tech Marketing
https://martechseries.com
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What’s really driving true impact in today’s modern in-game advertising scenario? Elad Stern, President and co-founder at Odeeo weighs in with a few observations: https://ow.ly/8Egs50TMtLg Odeeo #marketing #martech #technology
MarTech Interview with Elad Stern, Odeeo
https://martechseries.com
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While primarily recognized as a marketing attribution tool, call tracking has emerged as an integral element of a comprehensive SEO strategy. https://ow.ly/g7Yo50TMtvS #marketing #martech #technology
Unleash the Power of Call Tracking for SEO Success
https://martechseries.com
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Call analytics has become a cornerstone in the realm of multi-channel marketing, providing invaluable insights that drive campaign success. https://ow.ly/jFXo50TMtJk #marketing #martech #technology
Integrating Call Analytics into Multi-Channel Marketing Campaigns
https://martechseries.com
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Fast forward to today, content marketers are blessed with generative AI. Generative AI not only helps you research the relevant topics to drive your content strategy, but helps draft it as well, using the tone of voice of your organization. https://ow.ly/ICTC50TMtu7 #marketing #martech #technology
Creating an AI-Powered Content Strategy
https://martechseries.com
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Sara Faatz, Technology Community Relations at Progress shares more about their latest Progress? Sitefinity Insight? CDP and how it empowers modern B2B marketers in this martech chat: https://ow.ly/mTF650TMttb #marketing #martech #technology
MarTech Interview with Sara Faatz, Progress
https://martechseries.com
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The good news for marketers is that there is a new playbook, a way to adapt to the new Google. They must develop answers to as many of the potential questions their audience will so as to woo Google into choosing those answers and, as it stands at the moment, list the brand’s page – the source of that perfect answer – alongside its AI Overviews response. https://ow.ly/Nrxc50TMtsA #marketing #martech #technology
AI is Breaking the Search Click Model. Only AI can fix it.
https://martechseries.com
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Audit your martech stack frequently and assess each tool’s return on investment to make sure it’s in line with your long-term objectives. https://ow.ly/OUBq50TMtrf #marketing #martech #technology
The Hidden Costs of Martech:
https://martechseries.com
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?Unlocking Tech & Data Potential: Daniel Smulevich, EVP Cloud at Jellyfish, shares how businesses can maximize their tech investments. Many companies have 80-100 tools, but the real advantage lies in integrating tech, using unique data, and aligning with the right KPIs. Learn about the MMI Blueprint – Mix, Match, Integrate – for smarter, faster results. : https://lnkd.in/decDPKpe #TechStrategy #DataDriven #BusinessGrowth
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