Martech Record

Along with hosts Stephen Regenold and Kimberly Beekman we're excited to announce Andy DeVelvis, Director of Paid Media at The North Face will be joining our discussion on the convergence of content & commerce in Denver on January 23rd. Join us in the mountains, register here. https://lnkd.in/evkMj2kY

Super excited to be partnering with Klay Media and Jamdesk.co to help support MARCC Denver live event. Check out our amazing speaker line up here. https://lnkd.in/evkMj2kY

This update from Google that will potentially lead to the loss hundreds of jobs reads like Google just found out what SEO is and are scratching their heads wondering who could possibly be responsible for it. The companies that control the pipes are increasingly divorced from the basic economics of media and publishing. https://lnkd.in/eNKuGV28

We design our Product Post for Affiliate Marketers and DTC VP/CMOs who needs to execute an RFP. Our most recent Product Post takes a look products that provide a single source of marketing truth. These mostly grew out of the rise of DTC MMM models - but have been readily adopted by an affiliate industry that is always trying prove it's value versus other spend. Take a look at our overviews of Triple Whale, Northbeam, Haus, Prescient AI , Everflow - Partner Marketing Platform, Proxima, SourceMedium and Polar Analytics and our partner Konnecto. https://lnkd.in/dn-jD_92

60 seconds of your time, please:

Congrats to Ian Brodie, Rob Schab and Levanta for raising $20 million in series A funding. A stamp of approval for Levanta, but what are the implications for the affiliate marketing industry? https://lnkd.in/ef4PB_3t

We had a great time chatting with Ian Anderson, Vice President, Earned Media at Backbone Media about the impact TikTok is having on creators, the shift in PR space and how earned media is a rapidly changing space. Our agency speakers series is made possible by our partners at Affluent. https://lnkd.in/e2B6zKPA

Stream our discussion on data driven decision making below (yes, we came up with that sexy title all by ourselves): We tackled: - How do you use data to enhance your career/team presence? ? - What recent changes in?data/what is relevant? ? - How do you use data to work across the organization:? ? - What consumer trends are you seeing in your data? And, as a bonus, we share three data points from the yet to be released Martech Record Market Presence Index. A huge thanks to Danielle Michaely and Konnecto for making this spirited discussion possible. https://lnkd.in/eHGzfuYf

On December 10th in Manhattan join Platinum supporter Wayward, Gold Supporter Rakuten Advertising and contributing partners StackCommerce, Affiliate.com, Sleek (YC S21), AvantLink, Everpilot, Capital One, Everflow - Partner Marketing Platform and Archer Affiliates for an evening of looking forward to 2025 and celebrating the industry in 2024. Limited tickets available, please register now! https://lnkd.in/ezBvZ4fN

Webinar registration: More content options for commerce means updated data and frameworks? What are the data methods that position your team well? Join Chase Brothers, founder of Hyphensocial, Wade Tonkin, Director of Global Affiliate at Fanatics and Tom Rathbone, VP Product at PartnerCentric, Inc. this Thursday October 31st at 3pm Easter for a spirited discussion made possible by Konnecto. https://lnkd.in/duzC6Kns