MarTech Edge

XR Extreme Reach partners with Scope3 to integrate carbon emissions data into its platform, helping brands measure, manage, and reduce the environmental impact of digital ads. Read the Latest Full News - https://lnkd.in/dubvDSR6 #MarTech #DigitalAdvertising #Sustainability #CarbonFootprint #AdTech #ESG #MarketingInnovation #GreenTech #CreativeIntelligence #Decarbonization

???AI-Driven Audience Targeting: The Future of Digital Marketing Mike Ford, CEO of?Skydeo, shares how AI is reshaping audience segmentation and predictive modeling: 1?? From static to dynamic audiences—AI builds real-time, intent-based segments. 2?? Predictive audience management—Better personalization without privacy risks. 3?? Higher ROI & lower CAC—Smarter targeting, real-time optimizations. 4?? Ethical AI—Transparency, bias detection, and privacy-first strategies. Discover how AI is transforming digital marketing for the next five years. https://lnkd.in/dCHdkQ25 #MarTechEdge #MarTech #AI #AudienceTargeting #AdTech #DigitalMarketing #PredictiveAnalytics

Pentaleap & Vantage team up to offer a flexible, high-performance retail media solution, replacing rigid platforms with best-in-class technology. Read the Latest full News - https://lnkd.in/dgieJz5C #Martech #MartechEdge #RetailMedia #AdTech #Ecommerce #RetailInnovation #MarketingTechnology #ProgrammaticAdvertising #RetailMediaNetworks #DigitalAdvertising

????AI-Powered Dubbing: The Future of Global Content How do you scale authentic video localization while preserving tone, nuance, and cultural context??Panjaya.ai CEO Guy Piekarz?breaks it down: 1?? Beyond Translation?– AI ensures natural speech, lip-syncing & gestures. 2?? Scalability & Cost Savings?– AI dubbing operates at just 1% of traditional costs. 3?? Engagement Boost?– 2X completion rates, 115% international viewership growth. 4?? Human + AI Synergy?– Automation with human oversight ensures authenticity. ?? Whether it’s media, education, or marketing, AI-powered dubbing is redefining how brands engage a global audience. https://lnkd.in/dGajfcPT #MarTechEdge #MarTech #AIDubbing #Localization #MultilingualContent #AIInnovation #GlobalEngagement

Sotavento Medios pioneers AI-driven marketing with Lolibaso AI & voice search optimization, transforming digital strategies for businesses worldwide. Read the Latest full News - https://lnkd.in/dg28TQfU #Martech #MartechEdge #DigitalMarketing #AIinMarketing #VoiceSearch #LLMOptimization #MarketingTech #AIInnovation #SotaventoMedios #LolibasoAI

Codal earns Shopify Platinum Partner status, delivering top-tier eCommerce solutions for enterprise brands. Learn how this enhances Shopify success. Read the Latest full News - https://lnkd.in/d2x755iN #Martech #MartechEdge #ShopifyPlatinumPartner #eCommerceSolutions #ShopifyPlus #EnterpriseGrowth #D2C #B2BCommerce #CodalTech

Former Walmart exec Scott Eckert joins Mirakl as CEO of the Americas to expand marketplace and retail media solutions for leading enterprise clients. Read the Latest full News - https://lnkd.in/dQgRZ2J2 #Martech #MartechEdge #Mirakl #eCommerceLeadership #RetailMedia #MarketplaceInnovation #ScottEckert #DigitalCommerce #RetailTech

Anthony Andreatos, a key leader at 321 Web Marketing, has been promoted to COO, driving innovation and operational efficiency in digital marketing. Read the Latest full News - https://lnkd.in/dGdGTne9 #Martech #MartechEdge #DigitalMarketing #SEO #MarketingStrategy #InboundMarketing #Leadership #BusinessGrowth #WebDevelopment #MarketingInnovation #321WebMarketing

Venera Technologies’s CapMate integrates with Codemill’s Accurate.Video Subtitle, enhancing AI-driven caption QC with seamless manual review & fixing. Read the Latest full News - https://lnkd.in/ddanhN-u #Martech #MartechEdge #AI #MediaTech #SubtitleQC #Captioning #VideoProcessing #BroadcastTech #CloudSolutions #NAB2025 #VeneraTechnologies #Codemill

accessiBe introduces manual testing & custom remediation, blending AI & expert oversight to enhance web accessibility & compliance. Read the Latest full News - https://lnkd.in/dRPdn6AE #Martech #MartechEdge #WebAccessibility #ADACompliance #InclusiveWeb #AI #UXDesign #DigitalInclusion #accessiBe #WCAG #TechForGood